Inviting well-known enterprises and professional institutions to jointly support industry "potential stocks", Lujiazui releases a billion dollar brand plan
The 14th Five Year Plan of Shanghai proposes to vigorously develop the brand economy. In order to better implement the relevant requirements of the Municipal Party Committee, Lujiazui is actively building the "Lujiazui Billion Brand Park" to help enterprises improve their professionalism, branding, and internationalization levels.
On September 19th, the first Lujiazui Billion Brand Global Summit was held. The Lujiazui Management Bureau, together with industry forces, has released the "Billion Brand Plan" and established a service platform composed of major professional service institutions. 10 enterprises have signed contracts to enter the park, becoming the first batch of potential enterprises to be supported.
Li Yan, Deputy Director of the Science and Technology Innovation and Cultural Development Office of the Lujiazui Management Bureau, introduced that since the end of 2021, the Lujiazui Financial City has engaged in extensive exchanges and cooperation with the industry, and launched the promotion of brand park construction. By empowering the system through seven aspects: openness, innovation, strategy, brand, finance, talent, and resources, we provide in-depth services for all stages of enterprise development. "The" Lujiazui Billion Brand Plan "released today will further launch a series of financial services, strategic services, and talent services, which will attract well-known regional, national, and even global enterprises and help build a global brand highland in Lujiazui."
At present, the first batch of enterprises that have signed contracts to enter the park reflect several characteristics: they belong to the large consumer industry and have a concentrated demand for brand enhancement; The brand's annual revenue reaches or exceeds 1 billion RMB; Having its own brand, strong independent production capacity, and leading research and development capabilities; Willing and determined to continuously develop our own brand into a national brand and even a global brand; After evaluation by member units of the alliance, it has the potential to develop a billion dollar brand or is already a leading enterprise in a specific field. "This is also the standard for us to select and cultivate billion dollar brand enterprises next," said Li Yan.
Take the three kid goat brands selected this time as an example. From March 2022 to March 2023, the brand's total e-commerce performance exceeded 190 million yuan, a year-on-year increase of 272%, and it was also listed on the "annual gold list of woolen overcoats" on the Tiktok platform.
Lancang Ancient Tea is a comprehensive tea enterprise that integrates research and development, production, and sales. It has established over 1000 sales service tasting centers and urban reception hall terminal stores. Wang Hongbo, Vice President of Lancang Ancient Tea, revealed that the company has been approved by the China Securities Regulatory Commission and plans to go public in Hong Kong.
Wang Hongbo said that Lancang Ancient Tea has already established three major brands, all of which require further strengthening of brand building. "I particularly hope to leverage Lujiazui's resource platform to drive the traditional tea industry's brands to achieve leapfrog growth in the brand cluster."
At the meeting, a service platform composed of famous brand enterprises such as Hema, Decathlon and Porsche, as well as professional service institutions such as Shanghai Financial Industry Federation, Bank of Communications, Ernst&Young, Junzhi and Dacheng Law Firm was also established. Next, all parties will jointly explore and support a group of private enterprises, high growth enterprises, and hidden champions related to the consumer industry, in order to leverage the brand and comprehensive service advantages of Lujiazui Financial City.
Xie Weishan, Chairman of Junzhi Strategy Consulting and Chief Strategic Advisor of Lujiazui Billion Brand Park, said that the company has helped five enterprises break through billions of revenue in the past five years. He hopes to empower more potential enterprises to enhance brand value in the future, and help them achieve a leap from regional brands to national and even global brands