Focusing on the dissemination of charitable culture, the 9th Shanghai Public Welfare Micro Film Festival has officially launched
On September 9th, 2023, during the Shanghai Charity Week, the 9th Shanghai Public Welfare Micro Film Festival was officially launched. This year's Shanghai Public Welfare Micro Film Festival continues to focus on the theme of "helping others to shine on themselves", soliciting and selecting excellent public welfare themed micro films and short video works from all sectors of society.
It is reported that this year's Shanghai Public Welfare Micro Film Festival will still be divided into a short video group and a micro film group, recruiting entries respectively. The recruitment period for the work is from September 9th, 2023 to October 31st, 2023. You can log in to the official website of the event to learn more.
On the basis of summarizing the experience of the previous eight Shanghai Public Welfare Micro Film Festivals, this event will also focus on major issues in various fields such as the 45th anniversary of reform and opening up, rural revitalization, ecological protection, charity culture and history, China's economic development, social development, and rule of law construction, and work together with all sectors to build a platform for public welfare image creation, exchange, and dissemination of charity culture.
Zhong Yanqun, Chairman of the Shanghai Charity Foundation, stated that in the past eight years, the influence of the Shanghai Public Welfare Micro Film Festival has continued to expand, with a total of over 3000 entries in previous editions. Many touching charity and public welfare stories have been recorded on camera and widely disseminated. This not only promotes the prosperity and development of charity and public welfare culture, but also makes positive contributions to improving the level of urban civilization in Shanghai.
Wang Jun, Deputy Secretary of the Party Committee and President of Shanghai Film Co., Ltd., stated that movies not only tell vivid stories, depict vivid characters, convey truth, goodness, and beauty, but also present history, care for the present, and imagine the future. Any movie that is remembered by the audience and goes astray will always spread love and beauty in thought-provoking ways, and bring hope and strength in warning. Although microfilms and short video works are small in size, they have their unique tension and dissemination advantages in terms of subject matter, expression techniques, transmission of love, promotion of positive social energy, and artistic influence.
It is understood that this event will continue to be based in Shanghai, radiate the Yangtze River Delta, cover the whole country, face the world, and publicly solicit video works that meet the theme and requirements. The activity mainly focuses on the public's independent application for evaluation, while also inviting relevant industries, associations, enterprises, universities, social organizations, etc. to apply for evaluation, in order to continuously improve the professionalism and influence of the evaluated works on the basis of expanding the scope of works.
The jury of the 9th Shanghai Public Welfare Micro Film Festival will continue to be chaired by renowned Chinese director Zhang Jianya, and will be composed of professionals from media, universities, film and television, public welfare and other industries. Judge Yu Zhiqing, speaking on behalf of the judging committee, believes that public welfare microfilms and short videos are not only a form of artistic expression, but also a form of social responsibility and responsibility, serving as a medium connecting the public and public welfare. The jury will always adhere to a comprehensive evaluation of the content vitality, dissemination tension, and audience influence of each work, uphold the principle of fairness, give fair and objective evaluations to the work, and select works that touch the soul for the general public.
Two representatives of previous award-winning creators shared their insights on the competition on-site. Zhou Jiusen, who once won the Best Public Welfare Theme Works award in the Short Video Group of the 7th Shanghai Public Welfare Micro Film Festival for his work "Chasing Light", believes that only a perspective close to life can have enough infectiousness and make the work more easily accepted by the public.
At the end of 2014, Fan Weiqiang, a senior student at Shanghai Theatre Academy, participated in the first Shanghai Public Welfare Micro Film Festival with his micro film work "The Man in the Center of the Earth". He remembered this vividly and said, "This is a documentary work that reflects coal miners. The award that year gave me a lot of confidence. Later, I participated in this activity multiple times, expanding the filming target to miners, children of miners, left behind children, and construction workers. The Shanghai Public Welfare Micro Film Festival was an important platform for my growth, and it was the encouragement given by the platform that made me enjoy public welfare movies tirelessly. It prompted me to focus more on ordinary people and showcase the greatness of life through their ordinary lives."
This event was guided by the Shanghai Civil Affairs Bureau and the Office of the Shanghai Municipal Committee Network Security and Information Technology Committee; Sponsored by Shanghai Charity Foundation, Shanghai Film Co., Ltd., and First Financial Group; The Shanghai First Financial Public Welfare Foundation and the Shanghai Broadcasting and Film Production Industry Association participated in the joint sponsorship.
