Centennial Alley Performs Poetic and Picturesque Scenery, and China-Chic Lights Illuminate Shanghai Style Mid Autumn Festival

As the Mid Autumn Festival and National Day approaches, the "Shanghai Style Trend New Landmark" Jinchao Lane 8 located on Sichuan North Road in Hongkou District has once again presented a beautiful and picturesque "Shanghai Style Jinchao · Lighting Art Season 2.0- Yueyang Shihua Mid Autumn Festival Lantern Festival Series".

The eight crisscross alleys, including 12 sets of lighting art installations that reflect China-Chic calligraphy and contemporary art, also have the Mid Autumn atmosphere scenery all over the outdoor plazas, and there are many activities such as immersing in games, hanfu experience, national style lantern shop, intangible cultural heritage flash flash and so on, so that the visiting citizens can stroll around the lanterns and trees day and night, revel in the national style aesthetics, and feel the romantic collision between Shanghai style alleys and the great beauty of China.

Zhu Jingyi, a famous contemporary calligrapher who is "most popular with young people after 1995", was invited to write Mid Autumn poems in this lantern show. The famous design team, PHAIDEsign Fu Ai, designed 12 sets of lantern shows in 8 alleys with China-Chic calligraphy and contemporary art.

At the entrance of Wujin Road on Sichuan North Road, the well-known Su Shi ci poem "Water Tune Song Head" stands in the center of the water pool, with light penetrating through the stainless steel carved whole Song poem and reflecting on the water surface. The artistic conception of water and poetry blending with light and shadow is overwhelming. The main entrance features a three-dimensional, multi-layered scroll with Chinese red as the background color, hanging high in the air, showcasing Li Bai's heroic poem "Drinking and Asking the Moon". The free and unrestrained lines of the poem, the bold and unrestrained calligraphy strokes, and the boundless imagination of contemporary art interweave countless changes... In the sky, by the pool, and on the blue bricks, various and colorful lighting installations can be seen everywhere in the century old alleyway.

Walking through the alley, from the north square to the triple row, the national scenery extends all the way, and Zhu Jingyi's calligraphy has changed into more forms - the crisscross and falling huge calligraphy scroll, the hundred year old fragrant camphor bright and shining national style lanterns, the moon shadow osmanthus tree framed light box landscape... or elegant and meaningful, or the intersection of ancient and modern, so that passers-by and China-Chic's romantic imagination can meet by chance. As one of the creators, calligrapher Zhu Jingyi stated that this is the first time he has exhibited his calligraphy works in urban blocks, rather than in art museums. Injecting art into the blocks can make art a part of citizen life. He hopes that the rich historical heritage of Hongkou can create a more popular Shanghai style cultural and artistic content that is loved by young people. "Moonlight Poetry" has become an opportunity.

In addition to the lantern festival, Jinchao 8 Lane has also launched an original immersive Chinese style storyline game "Dreamy Days", inviting citizens to transform into literary and artistic youths who are obsessed with Chinese poetry and have fallen into the world of "Moonlight Poetry". Together with nine groups of famous poets and lyricists played by professional theater actors, they ride the moon in the alternation of drama and games, and in the test of physical and mental strength. Whenever the game theater opens, the world of Chinese culture created by the entire alley is instantly vivid, or it can be seen that Su Shi and Zhang Huaimin are gathered under the Mid Autumn Festival moon to enjoy the Mid Autumn Festival banquet together; Or you can compete with the poetry immortal Li Bai in a fun and interesting pot throwing game, and meet Li Qingzhao at a tavern; Alternatively, you can visit Liu Yuxi's humble abode to help Bai Juyi solve urgent problems... This game theater, which unfolds in a 360 ° panoramic view of the alleyway, includes 12 scattered game points, more than 100 national style props, and more than 10 interactive tasks, elevating the Mid Autumn Festival lantern festival to a more immersive and dynamic experience. Whether the plot or tasks, they are deeply connected to the poets and poems associated with the lantern festival installation or installation, conveying Chinese poetry culture and the spirit of the Shanghai style alleyway. The first batch of over a hundred players who experienced the fun of reciting poetry and drinking with poets, as well as the actor's acting skills online, gave positive reviews on September 16th. After completing the storyline game, players can also receive a handmade lantern material package at the limited time Chinese style lantern shop specially launched by Jinchao Lane 8. From today until the end of the National Day holiday, there are still a total of 30 game theaters available for 5 days to enjoy.

In order to help citizens and tourists better integrate into the beautiful Chinese style world that has been transformed into a century old alley, Jinchao Lane 8 has collaborated with the well-known Hanfu cultural brand "Shanghai Hanchao Cultural Studio" in Shanghai to launch the "Book of Songs Performance" Hanchao Chinese Style Flash Experience Store, introducing various styles of Hanfu from the Wei, Jin, Tang, and Song dynasties, providing people with new scenes to experience Hanfu wearing and makeup. This allows people who come to Jinchao Lane 8 to experience the magnificent Hanfu, appreciate poetry and lanterns, and play immersive games in a one-stop Chinese style experience.

From now until October 22nd, the Mid Autumn Festival lantern festival will continue to light up. In the 8-day long holiday, the environmental game theater "Number 7" of Shanghai Culture Square also upgraded and returned. The representative brand of the intangible cultural heritage exhibition in Hongkou District, "China-Chic Four Seasons", came to Jinchao 8 Lane again with flash experience such as lantern, Shanghai style noodles, traditional incense road production skills, etc. As one of the official events of the 34th Shanghai Tourism Festival, the "Moonlight and Poetry" Mid Autumn Festival Lantern Festival series of activities in Jinchao 8 Lane focuses on the core concept of "Poetic Mid Autumn Festival · Beautiful China", aiming to make "Shanghai Style Jinchao · Lighting Art Season 2.0" a landmark IP event for Shanghai Mid Autumn Festival.