Building a world-class gallery week brand in Shanghai? These top galleries on the Bund are working together
In November 2018, Bei Haodeng was unveiled on the top floor of the Amber Building at 27 Huqiu Road. This is the fourth branch of one of the most influential contemporary art galleries in Asia, and also its largest space in Asia. The establishment of Shanghai Space has provided more possibilities for large-scale exhibitions and art projects of Beihao Deng's international artists, while strengthening the bond between the gallery and Chinese collectors and art and cultural institutions. So far, solo exhibitions have been held for artists such as Hans Hutong, Wen Delwei, Saul Levitt, Ni Youyu, Josh Spolin, Xavier Weiyang, and Laurent Grasso.
"At the Bund, Beihao Deng is not the only one, but there are also many well-known galleries such as Armin Laixi and Lisen, all of which have high standards and significant influence." said Zhu Yu, Shanghai and Hong Kong Space Director of Beihao Deng. "After Huangpu District promotes the construction of the Art Bund, various galleries can hold joint exhibitions to further expand their influence.".
Beihao Deng Shanghai and Hong Kong Space Director Zhu Yu.
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The Beihao Deng Gallery is the convener of the Art Bund Art Trading Committee. Previously, Zhu Yu had several communications with several galleries, and everyone was very interested in cooperation.
"Everyone can collaborate on the opening time of the exhibition or create new projects for night tours of galleries, making it convenient for visitors and collectors to come and see the exhibition." Zhu Yu said, "Usually, galleries close at 7 pm. When we jointly organize activities like gallery weeks, the exhibition can be extended to around 9 pm, making it convenient for citizens to come and see the exhibition after work.".
She said that in China, art is a relatively niche hobby, and although galleries are commercial institutions, they also hope to take on some social responsibility for public aesthetic education, so that the general public has the opportunity to be exposed to art and appreciate beauty. For this reason, Beihao Deng has previously held multiple artist lectures, children's workshops and other activities, which are open to the public for free. And when people develop a habit of appreciating art, it can also contribute to the growth of the entire industrial ecosystem.
![Building a world-class gallery week brand in Shanghai? These top galleries on the Bund are working together](https://a5qu.com/upload/images/e23618348b689231edc00be0c465251b.jpg)
In Zhu Yu's view, under the concept of the Art Bund, various galleries can simultaneously showcase their top resources and showcase the most exciting exhibitions during the art season, forming a gathering effect. "This is bound to attract more people - first local residents of Shanghai, then friends who are interested in art in Shenzhen, Chengdu, Beijing and other places, and finally develop to the world. Referring to world-class brands such as Art Berlin Gallery Week, friends from all over the world will fly to Shanghai to see art exhibitions this week or month, effectively enhancing Shanghai's international influence.".
The prospect is promising, Zhu Yu told reporters that there are currently multiple galleries willing to actively participate in this idea.
However, prior to this, the industry also expects the government to introduce relevant policies in terms of work approval speed, art transaction subsidies, etc., to promote the implementation of cooperative projects. In addition, Zhu Yu suggested that the public areas of the Bund could display more public art works, such as large sculpture installations, to create landmarks of the Art Bund. "As soon as tourists come to the Bund and see these art landmarks, they can immediately associate them with the brand of the Art Bund and understand that there are many galleries and art galleries to visit, which helps to form a strong overall artistic atmosphere.".
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