Baoshan District presents a caring gift "Baoshan Card" to moral models, allowing virtuous individuals to have a model | moral | courtesy

Today is the 21st Citizen Moral Propaganda Day, with Baoshan District holding a moral model themed promotional activity under the theme of "Virtue and Virtue in Baoshan".

At the event, moral models who work and live in Baoshan District were awarded the first batch of "Baoshan Cards". The card name "Baoshan" is derived from the homophonic sound of "Baoshan", symbolizing the sowing of the seeds of morality and goodness in society. Baoshan District gathers social forces such as various streets, towns, committees, bureaus, civilized units, cinemas, operators, and home service enterprises to concentrate the scattered hospitality services on this small card.

With the gift card, moral models can enjoy a total of 28 gift services in 6 aspects in nearly 100 branches throughout the region. Go to the service window and take the green channel; Free parking is available when shopping at the mall; Free admission to the park museum; There are also benefits such as free medical examinations, home service, and communication discounts.

The person in charge of the District Civilization Office stated that customizing gift cards for moral models is not only to enhance their sense of gain, expand the radiation and influence of moral models, but also to vividly reflect the value orientation of "virtue brings benefits" in institutional design and daily life. "Through the spiritual inspiration of a group of people, it stimulates the positive energy of the whole society to move upwards and towards goodness, allowing urban spirit and spirit to emerge in competition among ordinary individuals."

The establishment of rules and regulations for exemplary etiquette and the promotion of virtue and goodness have become a prevailing trend

At the event, a group of moral models triggered people's warm memories. Among them were Zhang Yongxing, who had repaired nearly 20000 umbrellas for urban overnight returnees, and Wei Gang, a people's mediator who stood firm on the front line of the community and helped resolve conflicts and disputes in the bud. For many years, their life stories and philosophies have always been touching.

The tradition of treating models with courtesy is consistent in Baoshan District. In 2017, Baoshan District took the lead in establishing the "Opinions on Establishing Incentive and Care Mechanisms for Moral Model Representatives in Baoshan District's Spiritual Civilization Construction" and "Opinions on Promoting the Construction of Moral Model Studios in Baoshan District" throughout the city, and established a special fund for "caring for kind-hearted people". From system design to financial support, Baoshan District continuously improved the mechanism for caring for, assisting, and treating advanced models.

In order to better play the exemplary and leading role of moral models and advanced models, Baoshan District adheres to the construction of moral model studios. For example, Tan Meichun, the director of the Emergency Medicine Department at Baoshan Integrated Traditional Chinese and Western Medicine Hospital, has been rooted in the emergency department for more than 20 years and established the Tan Meichun Medical Humanistic Care Studio. She sends emergency knowledge to communities, parks, and schools, delivering warmth and care with care. From the current operation of 16 moral model studios in the entire region, it can be seen that they have played a demonstrative role in areas such as social governance and rural revitalization.

Service list expansion, active participation of social enterprises

The solid promotion of exemplary hospitality has led to the continuous emergence of many new demands. "Some of the promotional content lacks long-term effectiveness, and some services are limited to 'one session for a while', resulting in a low level of moral model perception." In the survey launched this year, many people expressed their opinions.

In the discussion, the consensus reached by all parties is that the construction of "Baoshan Card" cannot rely solely on the government, but should involve social forces, actively expand hospitality services, and better match new needs and changes.

Not long ago, relevant departments posted information on social media, calling on social forces to actively participate. Once the information was released, the goodwill from all parties far exceeded expectations, and a total of 119 units and 87 charitable resources were received, with many private enterprises actively participating. For example, Shanghai Ji'ai Family Service Co., Ltd. proposed to provide hospital care, home-based elderly care, maternal and child care, and other services. These are the high-frequency demands for moral model feedback. The company originally planned to provide free services at a certain branch under its umbrella, but when the company's responsible person attended a symposium organized by relevant departments in the district to understand the meaning behind the "Baoshan Card", they immediately made a decision to expand the scope of preferential services.

Many social enterprises are not only invited to join the ranks of hospitality services, but also assist in providing advice and suggestions. For example, Gu Village Park, Shanghai Baoshan International Folk Art Expo, and others have proposed expanding the scope of hospitality to fellow moral models, allowing the spiritual influence of moral models to infect more people.

Considering the limitations in the scope of services provided by some social enterprises, Baoshan District ultimately selected 28 gift service projects based on the "demand list" of moral models and formulated the "Baoshan District Moral Model Care Gift" Baoshan Card Implementation Measures. In the future, based on changes in demand and the participation of social forces, we will continue to expand the scope of benefits, adjust the list of benefits, ensure dynamic management of personnel, and provide "in and out" service content to better meet the practical needs of moral models and the standardized use of "Baoshan Card".

Drawing positive energy from the exemplary journey of the heart

Due to the lack of intersection in life, in the eyes of some people, moral models were once just names on the Glory Book.

How to make moral model stories known to people and convey their spirit to more people? At the event, the special promotional courseware for the moral exemplary deeds of Baoshan District was officially launched. Through various forms of expression such as skits, speeches, microfilms, fast boards, and situational speeches, it provided a key grip on the seemingly difficult to touch spirit and spirit. From the intimate and heartwarming details of each story, moral models are no longer just images, but become tangible, touchable, and approachable.

Zhao Tingting is a nursing staff born in the 1990s who silently adheres to their position. Being down-to-earth and hardworking is the first impression that many people have of this Henan girl. In her speech titled "Listen to My Voice and See My Action," people gained a deeper understanding of the growth path of this young caregiver. As a young woman, she has encountered many setbacks and also experienced moments of sadness and injustice. The sudden death of her husband and the resistance of the elderly person she serves... Faced with various realities, Zhao listens to the choice to repay with love.

Vivid courseware connects and tells the life stories of many advanced and exemplary figures like Zhao Ting, directly hitting the hearts of the audience. The person in charge of the Civilization Office in Baoshan District stated that these displays and promotions are not only promoting the beautiful quality of striving for excellence, but more importantly, they help people understand how advanced models can be achieved, and draw positive energy from their growth path, such as self-improvement, perseverance, and reverence for morality and goodness.