Light up the World Reception Hall! Chen Jining and Gong Zheng Attend the Opening Ceremony of the 34th Shanghai Tourism Festival
The opening ceremony of the 34th Shanghai Tourism Festival in 2023, with the theme of "Lighting up the World Reception Hall," was held last night at the intersection of "One River, One River" at the North Bund of Hongkou.
Chen Jining, Secretary of the Municipal Party Committee, attended the opening ceremony, and Gong Zheng, Deputy Secretary of the Municipal Party Committee and Mayor, announced the opening of the 34th Shanghai Tourism Festival.
Vice Secretary of the Municipal Party Committee Wu Qing, and Municipal leaders Zhao Jiaming, Li Zheng, Zhou Huilin, Liu Duo, and Jin Xingming attended the opening ceremony.
![Light up the World Reception Hall! Chen Jining and Gong Zheng Attend the Opening Ceremony of the 34th Shanghai Tourism Festival](https://a5qu.com/upload/images/d211062505eb3e7967d6290a5aee30eb.jpg)
Last night's Hongkou North Bund was filled with a beautiful and joyful festive atmosphere. This opening event consists of four chapters: "Visiting the World", "Colorful and Colorful", "Abundant Resources and People", and "Radiant Light". For the first time, sub venues have been set up in 12 cities in Jiangsu, Zhejiang, Anhui, Jiangxi, and Fujian. At the event site, 19 colorful boats, 16 themed floats, and 1000 drones form a three-dimensional flowing landscape, presenting a panoramic view of Shanghai's urban scenery and cultural charm. This is the first time that the float parade has moved to the Huangpu River, and the float in the Lingang New Area has taken the lead, showcasing the urban style of accelerating the shaping of "international style, futuristic feeling, and sea lake charm". The floats from Shigatse, Xizang, the counterpart support area, are themed by the unique natural and cultural landscape and the long history and cultural customs. The floats in Lu'an, Anhui, integrate red cultural elements and the mountain sea friendship of counterpart cooperation... One floats, one colored boat, one performance team, and the buildings and bright lights on both sides of the Huangpu River complement each other, allowing the citizens and tourists to dazzle and take photos to record a beautiful moment. At the opening event, Shanghai's public welfare tourism routes were also released. The event reached a joyful climax by singing the theme song "Common Festivals" of the Shanghai Tourism Festival together in the main venue and sub venues.
Representatives of some foreign consulates in Shanghai, guests from relevant provinces and cities, as well as representatives of model workers, the most beautiful families, outstanding builders, and citizens and tourists, participated in the opening event.
As a common festival for citizens and tourists, this year's Shanghai Tourism Festival further deepens the integration of culture and tourism, continues to promote urban cultural and tourism big IPs such as "One River, One River Tour", "Architecture Readable", "Performing Arts World", and "Shanghai style City Archaeology", launches 100 activities and 1000 products, gathers tens of thousands of enterprises and tourists from all walks of life, uses culture to shape tourism, tourism to showcase culture, and cultural tourism to complement each other, helping Shanghai become the first stop for inbound tourism in China, comprehensively building a world-renowned tourist city, and allowing citizens and tourists to enjoy Shanghai, discover more, and experience more.
![Light up the World Reception Hall! Chen Jining and Gong Zheng Attend the Opening Ceremony of the 34th Shanghai Tourism Festival](https://a5qu.com/upload/images/a036a0a0830e5b36d2e19ac7763909b8.jpg)