How to avoid the phenomenon of "one town for a thousand" in ancient town tourism? Expert experts offer suggestions for the development of Sijing Ancient Town

Release time:Apr 16, 2024 21:26 PM

In March of this year, the Songjiang Sijing Ancient Town, known as the "Eighteen Towns in the East of the County and the First Town in Sijing", underwent protective development and was revitalized and opened; On September 17th, one of the series of activities of the Shanghai Tourism Festival, the "2023 First Millennium Ancient Town Dragon Boat Invitational", will make its debut in Sijing Ancient Town.

In the process of promoting the coordinated development of ancient town culture and new city construction, how should Sijing Ancient Town highlight its own characteristics and create a new platform for the integration of culture, sports, and tourism? At the seminar on "Strengthening the Source Planning Function of the G60 Science and Technology Innovation Corridor in the Yangtze River Delta and Promoting the Coordinated Development of Ancient Town Culture and New City Construction" held today in Sijing Ancient Town, multiple attending guests and experts and scholars provided suggestions for the development of the ancient town.

Highlighting distinctive features and refining the "top-notch" tourism experience

Zhou Hanmin, a member of the Standing Committee of the 14th National Committee of the Chinese People's Political Consultative Conference and Chairman of the Shanghai Institute of Public Diplomacy, stated in his speech at the forum that both the ancient town and Songjiang District can fully leverage their advantages to promote China's excellent traditional culture. The combination of ancient towns and dragon boat races is one of the ways to demonstrate this. Meanwhile, Songjiang is a participant in the G60 Science and Technology Innovation Corridor, and the high-tech means incubated by G60 can also be applied in the cultural and tourism field to support the development of cultural industries in Songjiang and Sijing Ancient Town.

As a gathering place of historical and cultural heritage in Songjiang, the ancient town of Sijing with a long history has nurtured the literary figure Tao Zongyi, the Shanghai newspaper giant Shi Liangcai, and the Chinese education pioneer Ma Xiangbo; Born ten brocade fine gongs and drums, and Jiangnan shadow puppetry; Left behind the Fukuda Temple and Anfang Pagoda; Preserved the unique misty rain corridor and Ming and Qing architecture of Jiangnan water towns.

How to avoid the phenomenon of "one town for a thousand" in ancient town tourism? Expert experts offer suggestions for the development of Sijing Ancient Town

There are many small towns in the Jiangnan region, and to avoid "one town per thousand", Sijing Ancient Town needs to create a unique "top-notch" tourism experience. Wang Zhan, Chairman of the Shanghai Federation of Social Sciences, said, "When people mention the ancient town of Sijing, the first key word that comes to mind is' dragon boat ', the ancient town is successful. Next, we need to do a good job and improve the dragon boat race in the ancient town, making it the best and busiest place in China to hold dragon boat races." Zhang Qi, Deputy Director of the Shanghai Municipal Bureau of Culture and Tourism, believes that Sijing is a precious gem in the modern city of Shanghai. Holding the Millennium Ancient Town Dragon Boat Invitational in Sijing will create a new model for the development of ancient towns.

Sijing Ancient Town

In recent years, a group of young people in Shanghai's rural revitalization have transformed from experienced rural leisure activities to rural project entrepreneurs. They and their team bring high-quality homestays, digital agricultural and sideline product sales, fashionable rural life experiences, and cultural and creative products to the countryside, enriching the consumption scenarios of rural cultural and tourism.

In the subsequent roundtable forum, various guests and scholars put forward many suggestions for the future development of Sijing Ancient Town. In the view of Zhang Ming, Director and Professor of the Landscape Department of the School of Architecture and Urban Planning at Tongji University, the current issue that the ancient town needs to face is to balance the relationship between "new and old" without causing significant damage.

As an excellent lever for rural revitalization, the driving role of tourism in related industries is evident to all. According to incomplete statistics, in the input-output table included in the national economic development statistics, there are over 120 industries related to the tourism industry, and the correlation between the tourism industry and various important industries and their departments is over 80%.

Zhang Ming said that in the process of renovating the ancient town, it is necessary to respect its original functional layout and street space, as well as protect important living and commercial scenes in the town, and give full attention to iconic buildings. Under this principle, other scenes can be integrated into the ancient town as long as they meet the conditions of high quality, appropriate scale, and color. "Different historical periods will leave traces of architecture and life in ancient towns, and we should acknowledge and accept this, rather than necessarily restoring the ancient town to a specific dynasty."

Zhao Rongshan, President of the Shanghai Shipbuilding Association, has a deep understanding of this. He said that the previously unknown Heping Ancient Town in Fujian, with its millennium old bluestone road scattered throughout the town, has created a marathon event with the theme of "crossing the millennium bluestone road", which brings over 3 million yuan in comprehensive income such as sports, catering, and accommodation to the town in a year; Hengdian Film and Television City, famous for its antique architecture, attracts Chinese people from around the world to participate in activities with the concept of "marathon in the palace", resulting in an annual increase of 30-40 million in comprehensive revenue. The Dragon Boat Invitational, participated by 28 ancient towns across the country, has become a signature event in Sijing Ancient Town and can also achieve a good driving effect.

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