Have you taken action during the Spring Festival? , merchants can’t stop smiling to welcome the Year of the Dragon, they are happy to buy gold jewelry and eat “Dragon Caitou”

In the Year of the Dragon, great luck will come, and the universe will be filled with blessings. The weather has been fine for the past few days, and the major commercial buildings and shopping streets in Shanghai are bustling with activity. "The long-lost popularity is back. The passenger flow in these days has increased by more than 50% compared to last year." Nanjing Road A relevant person from the First Department Store Commercial Center on Pedestrian Street said.

February 14th is the fifth day of the Lunar New Year. Customers are crowded in front of the major gold counters in the First Department Store Commercial Center, giving gold jewelry that symbolizes good luck to their families. In addition, major brands are offering "derogation" discounts. Many tourists and citizens are rushing to take action.

"The child is in his birth year and has just started working, so I want to use the Year of the Dragon to give him good luck." "The baby has just been born, and I plan to buy him a three-piece set, including a bracelet, a bell and a lock." Many consumers The person expressed his/her feelings. A salesperson at Lao Fengxiang counter told reporters that the current price of pure gold jewelry has reached a historical high of about 625 yuan/gram, an increase of 15% from the same period last year. However, consumers have always had the mentality of "buying up, not buying down", which further contributes to the The "gold buying craze" began.

The entrance to the "Leap Over Shanghai" 3D viewing hall on the 6th floor of Building C of the First Department Store Commercial Center was also crowded, with a queue of no less than a hundred people. "Flying Over Shanghai" simulates 3D scenes through super-large screen multi-directional images, combined with dynamic seats, to take the audience through different fantasy and beautiful worlds, and appreciate the fantastic and beautiful scenes such as prehistoric monsters, future civilizations, the vast sea of ​​​​stars, and the great rivers and mountains of China. "This year's Spring Festival, I brought my parents to Shanghai for the first time. After watching a movie, my parents said it was a worthwhile trip." Xiao Zhao, who had just walked out of the movie theater, told reporters excitedly.

"Shopping is one of Shanghai's business cards, and the 'Flower Fever' has even ignited the popularity of long-established commercial buildings such as Baiyi Store and Yong'an Department Store on Nanjing Road. This makes tourists at home and abroad more willing to come to Shanghai to buy during this year's Spring Festival holiday." Bailian Co., Ltd. According to the relevant person in charge, "Bailian Co., Ltd. has more than 40 stores across the country, and the customer flow and sales have both exceeded the peak year-on-year holiday peak before the epidemic. Among them, Shanghai Qingpu Bailian Outlet for tourists in the Yangtze River Delta has experienced double-digit growth in customer flow and sales year-on-year; The passenger flow of the World Boyuan Shopping Center along the Huangpu River increased by nearly 20%, and sales increased by more than 50%; Yong'an Department Store, the prototype of the 'Hulian Commercial Building' in "Flowers", also experienced a 30% year-on-year increase in passenger flow and sales."

Similarly, Longfor Hongqiao Sky Street, which is close to the Hongqiao transportation hub, the "Gateway to Shanghai", has also seen huge crowds due to the arrival of Shanghai's tourism boom in the Year of the Dragon. In the past few days, Longfor Hongqiao Sky Street has joined hands with the domestic trendy independent artist "Johnny" to jointly launch the first national exhibition of the Haohao Family IP, featuring the red-nosed members of the Haohao Family: Haohao Boy & Haohao Girl, attracting tourists and citizens, especially young people. The whole family is scrambling to check in. “On the fifth day of the Lunar New Year alone, including Longfor Hongqiao Sky Street, Longfor Group’s 10 large-scale Sky Street, Xingyue Hui, Jiangwanli and other projects in Shanghai have experienced a year-on-year increase of more than 30% in passenger flow. "The relevant person in charge said.

During the Spring Festival of the Year of the Dragon, catering consumption is also very booming. In particular, time-honored restaurants and local restaurants are popular among Shanghai families staying in Shanghai for the New Year. The 2024 Yuyuan Folk Art Lantern Festival in the Yuyuan Business District was held in full swing, continuing the "Classic of Mountains and Seas" and singing the "Classic of the Sea". Time-honored brands such as Shanghai Old Hotel and Green Wave Gallery have also returned to the level of the 2019 Spring Festival. "There are a total of 28 private rooms in the old hotel in Shanghai. They were all booked for New Year's Eve in July last year. From the first to the fifth day of the Lunar New Year, it is also difficult to find a private room." said the relevant person in charge.

2024 Yuyuan Folk Art Lantern Festival Photo by Meng Yuhan

"Today, all the private rooms in our Kongjiang store are full, and the lobby is crowded and crowded, and more than a dozen tables have been added." Yang Hai, the regional general manager of Hutchison Side Cuisine, who was patrolling the store, told reporters, "This year is the Year of the Dragon, starting from the third day of the Lunar New Year. To this day, almost every table must order lobster, either baked with butter or steamed with garlic. Many guests said that after the epidemic is over, relatives can finally gather together and order some 'big dishes' to reward themselves. "

"This is the third time I have booked a private room at Hongziji for the Spring Festival this year." In a private room at Hongziji Phoenix Building on Macau Road, Mr. Jia, who lives on Changshou Road in Putuo District, said, "New Year's Eve is a time for small families and both parties. Parents, the second day of the Lunar New Year is my brother and sister, and the fifth day of the Lunar New Year is my wife's brother and sister. In this Year of the Dragon, "dragon and phoenix present auspiciousness" will be a blessing, and I will order all the signature dishes such as red chicken, old duck soup, and family portrait. Stay safe everyone.”

The person in charge of the hotel said that from the New Year's Eve to the fifth day of the Lunar New Year, the store's turnover was nearly 4 million yuan, an increase of more than 80% over the same period last year.