The consumption scene of Xujiahui Nightlife Festival continues to be updated, and the more exciting the night, the more local | Consumption | Xujiahui
"Night economy" is a barometer of urban vitality. As one of the national level night culture and tourism consumption clusters, since the opening of the 2023 Shanghai Nightlife Festival, the consumption scenes of "sports+", "local+", and "trend+" have continued to innovate in Xujiahui Nightlife Festival, bringing a new consumption experience of "more exciting the night" to the general public and tourists.
As one of the first sports industry clusters in Shanghai, the "2023 Xuhui District Sports Consumption Carnival" was launched from June 9th to 11th in the Xujiahui commercial district. During this 3-day carnival, more than 30 famous sports brands, leading sports enterprises in Shanghai, and characteristic sports institutions were shortlisted for the event. In addition, 10 events including the Shanghai Free Fighting Amateur Open, China Coordinate Shanghai Xuhui Directional Outdoor Challenge, Xuhui District Basketball Season Finals, and One Dart Throwing Challenge were also held last weekend.
During the event, the Xujiahui commercial district also collaborated with various forces such as the government, banks, and merchants, stacked resources to carry out various forms of promotional activities, covering major shopping malls, department stores, retail and catering businesses in the Xujiahui commercial district, and launched bank discount promotions. Among them, the "Fenyi Xuhui" collection plan, which was launched for the first time, will use the Xujiahui commercial district consumption discount coupons as prizes to invest in the giant egg twisting machine, attracting many citizens to come and check in. It is reported that sales and passenger flow have significantly increased during the commercial district event.
In addition, the "Age Free" urban cycling event was successfully held on June 10th. The cycling route this time covers the West Bank Binjiang Hengfu Scenic Area Xujiahui Business District, and also includes multiple famous and characteristic scenic spots.
As one of the trendy street nightlife destinations announced at the launch ceremony of the Shanghai Nightlife Festival, Meiluo City Five Times YES! Still in full swing. Since its opening, a series of themed week activities such as "R&B · 520 Five Times YES!", "Rock and Roll · Milo City 25th Anniversary Celebration", and "Jazz · 66 Nightlife Festival" have been staged alternately, as well as a series of exciting themed week activities such as "Electronic Music · Sports Consumption Carnival" and "Folk Music · Dragon Boat Festival".
As a gathering place for local and time-honored brands, the Xujiahui commercial district of Shanghai's 600 classic local consumer characteristic markets met with citizens and tourists in June. In addition, Huijin Department Store, Shanghai 600, and Huilian Shopping Mall have launched the "2023 Local Good Goods Festival". During the event, a limited time special event will be held, including a 1 yuan group value of 40 yuan "Local Good Goods Hui" blind box gift bag, a member exclusive Dragon Boat Festival limited set, and a full gift for consumption.
In addition, starting from June 16th, the "Xujiahui Logo Collection Competition" will be officially launched. The solicitation activity is not only aimed at professional designers, but also at the general public.