What about Shanghai?, Tokyo is the capital of animation, New York is the capital of culture, Paris is the capital of fashion, and London is the capital of creativity
Culture is a strategic resource of a city. Taking local resource advantages as the cornerstone and referencing international successful experiences can help enhance the recognition of urban culture.
Firstly, pay attention to the protection and development of historical and cultural heritage.
Historical and cultural heritage is an important witness to urban historical changes, an important carrier of urban cultural memory, and an important cornerstone of urban cultural identity.
For Shanghai, it is necessary to focus on protecting the historical and cultural landscape area, sorting out the resources of Shanghai style celebrities, and promoting the joint application of Jiangnan water towns and ancient towns for World Cultural Heritage, in order to present the historical context more clearly and completely.
Secondly, emphasis should be placed on the maintenance and inheritance of local traditional culture.
Local traditional culture is an important foundation of urban life and a significant source of urban belonging, identity, and pride.
Shanghai has abundant local traditional cultural resources. From the craftsmanship, customs, and festivals of classical Jiangnan, to the clothing, literature, and films of modern Shanghai style, the city's image and characteristics are constantly enriched. In recent years, local artists in Shanghai have incorporated the Shanghai dialect into their creations of literature, music, stage plays, and movies, achieving positive results.
Thirdly, emphasis should be placed on inclusiveness and absorption of global multiculturalism.
Since modern times, Shanghai has been a typical immigrant city for most of the time. The diverse and mixed lifestyle of China and foreign cultures has given rise to a multicultural temperament that embraces all rivers and embraces everything. In the new situation, we should maintain confidence and openness towards global multiculturalism, and continuously promote cultural exchange, development, and innovation.
Fourthly, focus on polishing and updating cultural brands.
Shanghai is the birthplace of many high-quality domestic cultural brands, covering areas such as calligraphy and painting collection, ethnic musical instruments, jade jewelry, silk products, traditional cuisine, etc. Next, we should not only actively revive China-Chic, Guofeng culture and time-honored brands, but also try to lead the urban fashion through the creation and updating of digital cultural brands.
Fifth, focus on the construction and upgrading of cultural identity systems.
The cultural identity system of a city consists of core elements such as global cultural industries, landmark cultural blocks, and benchmark cultural activities. It is like a city business card, reflecting a distinct cultural spirit and identity, which helps to stand out in global cultural competition.
London is the capital of creativity, with cultural creativity, the West End of London, and British style as its core cultural symbols; Paris is the capital of fashion, with fashion design, Champs - É lys é es Boulevard, and Paris Fashion Week as its core cultural symbols; New York is a cultural capital with musicals, Broadway Avenue, and Times Square as its core cultural landmarks; Tokyo is the capital of anime, with anime production, Akihabara neighborhood, and the International Animation Expo as its core cultural landmarks.
For Shanghai, the identification of red culture, Shanghai style culture, and Jiangnan culture should be further enhanced, and it should be built into a globally attractive urban cultural identification system to enhance the recognition and influence of urban culture.
