G90 Assists in International Celebration with "State Guest Quality" SAIC Maxus Showcases China's High end Intelligent Manufacturing Style International | Expo | Maxus

From June 15 to 18, the SCO Industrial Chain Supply Chain Forum and the 2023 SCO International Investment and Trade Fair were held at the Qingdao · Pearl of SCO International Expo Center in Jiaozhou, Shandong Province, with the aim of promoting institutional economic and trade cooperation among SCO countries and promoting bilateral and multilateral local economic and trade cooperation and exchanges between SCO countries and the "the Belt and Road" countries.

This is an international grand event held at the key time node of the 10th anniversary of the joint construction of the "the Belt and Road" initiative and the 22nd anniversary of the founding of SCO: more than 20 relevant SCO national dignitaries and envoys in China, important foreign guests at ministerial level and above such as prefectures and mayors, nearly 30 countries, 270 international institutions and enterprises attended the event, which is the largest and highest level comprehensive exhibition under the SCO framework since its establishment 22 years ago.

On the shore of Jiaozhou Bay, at the exhibition site, the SAIC Maxus G90 shuttling back and forth in front of the exhibition hall has become a dazzling scenery. As the official designated vehicle for the Shanghai Cooperation Expo, SAIC Maxus once again brings a high-end business travel experience to the attending guests with the quality of a national guest, gaining high recognition from people at home and abroad, and becoming a "business card" of Chinese automotive brands.

Shouldering the heavy responsibility of "national guest vehicle"

The high-end flagship MPV G90 under SAIC Maxus has taken on the important responsibility of being a "national guest car". During the conference, the vehicle model was responsible for a series of services such as picking up and dropping off political officials, providing convenience for attending members, media, and staff.

Prior to this expo, SAIC Maxus G10, G20 and other models were officially designated as vehicles to assist the Shanghai Cooperation Organization Qingdao Summit, the Shanghai Cooperation Organization Bishkek Summit, and the Shanghai Cooperation Organization High end Forum, becoming "close friends" of the organization. In 2018, G10, V80, and D90 became official designated vehicles for the Shanghai Cooperation Organization Qingdao Summit; In 2019, G20 became the official designated vehicle for the 19th meeting of the Council of Heads of State of the Shanghai Cooperation Organization; In 2020, the G20 became the official designated vehicle for the Shanghai Cooperation Organization High end Forum, once again serving all parties with national level quality services.

In fact, in addition to the Shanghai Cooperation Expo, SAIC Maxus G10 has already shouldered the responsibility of being a "national guest car" multiple times. In 2014, SAIC Maxus G10 became the "official designated vehicle" for a series of international high-level events such as the APEC Summit, Summer Youth Olympics, CICA Summit, and SCO Conference, successfully establishing the high-end brand image of "national guest cars".

At more and more national and world-class events, the figure of the opening of the G10 can be seen everywhere: in 2015, the G10 became the official designated vehicle for the 70th anniversary of the victory of the Chinese People's War of Resistance Against Japanese Aggression and the World Anti Fascist War military parade; In 2016, the G10 once again became an official designated vehicle for the APEC Business Leaders Summit, the Boao Forum for Asia, the G20 Summit, and the designated business vehicle for the ancestor worship ceremony in the hometown of the Yellow Emperor in Bingshen; In 2017, G10 was responsible for providing support vehicles for the 90th anniversary parade of the founding of the People's Liberation Army of China and designated vehicles for the Xiamen Summit of BRICS leaders; In 2019, G20, G10, and G50 teamed up to become designated vehicles for the Jihai Festival Fuxi Ceremony; In 2023, the G90 will become a designated service vehicle for the "Xinhua News Agency Quick Look Two Sessions Direct Train".

Thanks to its spacious space, excellent performance, and excellent quality, Datong vehicles have repeatedly received high recognition from politicians from various countries. After the 2016 G20 Summit, the organizing committee stated, "SAIC Maxus' brand image and product strength are in line with the requirements for summit vehicles. During the preparation and formal meetings, SAIC Maxus efficiently completed the work and provided maximum support for the operation of the summit."

The "Self cultivation" of a State Guest Car

As we all know, a country's foreign affairs concierge car represents a country and the government's external image. In order to show the strength of the city and the country, the conference car must reflect the level of China's automobile manufacturing. The vehicles used for the summit meeting involve a wide range of vehicles, high intensity, meticulous and rigorous work, and it is also required that the cars used must have the "double high" of brand and product strength, support the development of various tasks such as the reception of distinguished guests at the summit, and give a "business card" of Chinese cars to guests at home and abroad and the heads of major world economic organizations ".

The SAIC Maxus G90, which shoulders the heavy responsibility this time, is a "flagship product" in the high-end business travel field: the length of the car is 5280mm, the net height inside the car is 1300mm, and the wheelbase is 3200mm, creating a super wide and comfortable space. When driving at a speed of 60 kilometers per hour, the interior of the car is only 55 decibels, coupled with JBL flagship sound system and privacy glass, providing an immersive experience like a mobile opera house.

Entering the cockpit, the front row adopts an integrated "Rolling Exhibition Cloud Shu" intelligent triple screen; The second row is equipped with luxurious spacecraft seats, equipped with electric lumbar support, headrests, and telescopic leg rests, with twelve electric adjustments including heating, ventilation, massage, and one key linkage mode. There are also multiple hidden functions such as a hidden small table to meet various travel needs; The three rows are also equipped with two independent electric seats, allowing everyone to be a VIP no matter where they sit in the entire space.

For business professionals, the G90 can become a "mobile office" on the way to exhibitions at any time: second row users can enjoy VIP exclusive functions such as vehicle control and video conferencing through high-definition touch screen backrest. The front row can share online meetings with one click to the back row, and the second row can set navigation on the backrest screen and push it to the central control screen, achieving ten screen linkage across the entire vehicle. The backrest screen integrates a one click linkage scene mode, which can easily switch to a suitable scene mode. If you need to rest after work, adjust the one click to "rest for a moment", and the car will synchronously dim the lights, adjust the backrest, and maintain a constant temperature of 25 ℃.

In addition, the G90 is smart enough to have a seamless connection without the need for excessive language, providing users who are devoted to their work with the greatest possible peace of mind. As equipped with the "Smart Eye" in the G90, after entering the car and facial recognition, the central control screen will be adjusted to the owner's one ID, along with favorite songs and frequently visited addresses. The OMS passenger area biometric system can recognize passengers in the car without any sense. When rear seat users change seats, the previously set seat posture through the screen and the familiar entertainment system operation interface will follow closely. The panoramic visual perception system equipped with 7 high-definition cameras, 5 millimeter wave radars, and TI intelligent driving assistance chip can achieve the leading L2++advanced intelligent driving assistance in the same class. The APA all terrain automatic parking function enables one click automatic parking.

Serving international level exhibitions, safety protection is of utmost importance. The G90 adopts a closed-loop frame structure, with high-strength steel accounting for 80%. It is also the first medium to large MPV to meet the five star collision safety standards of C-NCAP, Euro NCAP, and ANCAP simultaneously. With its "five-star" security capabilities, the G90 provides comprehensive protection for the safe travel of attendees.

Handing out the "Chinese Business Card" to the World

In countries with a strong automotive industry, national fleets always use high-quality and high-level domestically produced cars to showcase the charm of the country. It can be seen that national guests riding national cars demonstrate the strength and dignity of a country.

Behind SAIC Maxus's courage to compete with State Guests is its confidence in product quality, believing that it can fully meet the usage standards and requirements of State Guests, and also showcasing the self-esteem and confidence of Chinese brands.

This is because SAIC Maxus has long been creating a luxurious driving experience based on the "national guest car" standard. In 2019, its Nanjing factory was selected as the "Lighthouse Factory" at the World Economic Forum in Davos, making it one of the only three lighthouse factories in the global automotive industry. SAIC Maxus is not only the first Chinese enterprise to be selected, but also the only Chinese vehicle enterprise currently selected.

G90 is produced and manufactured by Nanjing C2B factory. High quality MPVs such as Dajia MIFA9 and Dajia MIFA5, which have also departed from the factory, have been exported worldwide, providing users at home and abroad with a high-end travel experience that can be customized for C2B, with thousands of people and faces.

Hao Jingxian, General Manager of SAIC Maxus, once said, "One of Maxus' core product concepts is globalization, including business globalization, competitiveness globalization, and user globalization." The globalization standard emphasized by Maxus is to "bring global users into view and create products with the strictest global standards and requirements."

How to create products with global standards? In 2016, SAIC Maxus was the first in the industry to implement the C2B user co creation customization model, making the Nanjing factory the world's first C2B intelligent factory.

On the production side, SAIC Maxus vigorously applies digital production technology, using leading engineering data intelligent analysis, "spider customization" platform, digital process management platform, digital quality management system, production error prevention and correction system based on big data, and digital supply chain realizing full chain supply chain and logistics information visualization to drive the intelligent transformation of production lines, making production more transparent, efficient, and intelligent, and achieving full value chain digital direct connection.

As the first car company to establish a C2B user co creation and customization model in the automotive industry, SAIC Maxus' digital direct connection model has now penetrated the entire lifecycle of the brand from user co creation to product definition, customization and selection, order payment, production delivery, to after-sales service. Throughout the entire process, the online system also monitors the entire process of each order from triggering to delivery to distributors. 100% of users can track the product delivery process and status in real-time through the online system, achieving full value chain digitization from the production end, user end to server end. It can be said that SAIC Maxus not only creates a better service experience for users, but also provides a digital model for automotive companies and even other manufacturing industries.

Adhering to the high-end route, SAIC Maxus chose a difficult path from the beginning, but it also became the key to breakthrough sales. Not only in China, but also in the overseas market where high standards and thresholds have always been high, it has made a breakthrough: in the second half of last year, the G90 was launched in Australia, becoming the first Chinese brand product in the luxury MPV segment of the Australian market, and immediately passed the ANCAP five-star safety certification with high scores; During the same period, the high-end pure electric MPV MIFA9 achieved a breakthrough in the two major high-end automotive markets in Europe and Australia, and became the world's first high-end pure electric MPV to obtain the "dual five star" safety certification from Europe NCAP and Australia ANCAP. The pure electric household MPV MIFA5 is Norway's first Chinese brand new energy MPV, and has long led the market share in local sub markets.

In just twelve years since its establishment, SAIC Maxus has achieved a step-by-step leap from "going out" to "going up". The MAXUS has sold well in 73 countries and regions worldwide. Currently, the total overseas sales of SAIC Maxus have exceeded 260000 units, and it has set the "first" and "first" in multiple fields and segmented markets. Looking towards the future, SAIC Maxus will also inherit the "national guest quality" and create every product with international leading standards, allowing more global friends to feel the powerful charm of "Made in China".