"Live up to the Four Seasons" has expanded from Xujiahui Sports Park to Gucun Town. "Government-built, enterprise-managed"
October in the golden autumn is a good time for exercise. Recently, a "Live Up to the Four Seasons" themed event originated from Xujiahui Sports Park came to Gucun Town. As an annual national fitness event in Gucun Town, the "Live Up to the Four Seasons" badminton and table tennis competition Baoshan Station allows community residents and table tennis enthusiasts to experience high-quality sports event services at their doorstep.
The theme activity of "Live Up to the Four Seasons" is an independent IP created by the central company of Jiushi Sports. With professional training teachers and colorful activity courses, it has accumulated a good reputation among young people in Shanghai and continues to rely on physical education resources. Expanding the market and taking advantage of teaching advantages to expand training targets, it has now become a sports experience training activity covering all ages.
From the octogenarians to teenagers, the competition on the field was fierce, and the cheers off the field made the Xinjiayuan Sports Center in Gucun Town very lively. Since it was built and put into use in January 2019, it has become a good place for fitness for surrounding residents. As the hardware improves, can software services also keep up? Gucun Town Cultural and Sports Center found Jiushi Sports Center Company, which has rich experience in operating large-scale sports venues. The two parties hit it off and jointly set up a sports stage for residents.
Starting from June 1 this year, Jiushi Sports Center Company officially took over the operation of Xinjiayuan Sports Center in Gucun Town. At present, Xinjiayuan Sports Center in Gucun Town has sports venues for basketball, badminton, table tennis, fitness, taekwondo, chess and other sports, covering sports for people of all ages, creating an all-age friendly, all-weather open, and community-wide linkage sports venue Fitness space provides diversified sports services to citizens.
Mr. Xu, a resident of Gucun Town, said: "Our family is all sports enthusiasts. We often come here as a family of three. My wife and I play badminton, and my son practices taekwondo. The fitness venue in front of our home has greatly improved our happy life index."
According to the relevant person in charge of Jiushi Sports Center Company, the opening of Xinjiayuan Sports Center in Gucun Town always puts social benefits first. In addition to all venues charging according to the public welfare guidance price of the Municipal Sports Bureau, venues such as basketball and table tennis are also Part of the time period is also open to the public free of charge, allowing citizens to share the results of national fitness. At the same time, the venues are also equipped with sports fitness instructors to help citizens achieve scientific fitness and healthy exercise by providing professional sports guidance.
From the Xujiahui business district where land is at a premium to the beautiful Gu Village in Baoshan, Jiushi Sports Center Company continues to expand the brand influence of "Live Up to the Four Seasons", cultivate sports events that citizens love to see, help increase the community's sports population, and create regional A linked national fitness event brand.
Jiushi Sports Center Company has exported its venue operation concepts accumulated over the years through one external expansion project after another. At the same time, it has also brought some sports training resources to the citizens to provide them with richer and higher-quality services.
In September last year, after a three-year project and renovation, the "Art Planet" aerial football field on the rooftop of Metro City was officially opened to the public. Jiushi Sports Center Company participated in the construction and operation as a partner, and also pioneered the "rooftop economic sports format" in Xujiahui business district.
In the Xujiahui business district where sports resources are scarce, the emergence of the "Art Planet" aerial football field not only further expands and enhances the sports venue space, promotes the economic development of the sports industry, but also provides a useful reference for social forces to participate in the construction of sports venues.
In March this year, the Xietu Community Citizen Fitness Center, named "Sunlight Leap", was officially opened after a new renovation. Jiushi Sports Center Company has cooperated deeply with the community citizen fitness center since the beginning of its construction and is responsible for the operation after opening. Unlike other community fitness centers in Shanghai, "Rihui Yuedong" takes advantage of its geographical advantages and cooperates with the nearby Xietu Street Community Health Service Center to create an "integrated" healthy life station.
In "Rihui Yuedong", there are citizen fitness stations, sports and health homes for the elderly, etc., all charged according to the public welfare guide price of the Municipal Sports Bureau. In addition, professional institutions have been introduced to facilitate residents to freely choose fitness guidance, group classes and other majors. fitness program.
Sports are an important manifestation of a city’s soft power. During the "14th Five-Year Plan" period, Shanghai will strive to create a national fitness urban environment where "fitness is available everywhere, people want to exercise every day, and everyone knows how to exercise", promote fitness facilities to make up for shortcomings, and expand high-quality fitness spaces around citizens. Through the operation model of "government construction and enterprise management", it is expected that more government venues will be "used", "live" and "popular".
