What are the new gameplay of Dragon Boat Festival marketing for major commercial landmarks in Shanghai?, In addition to Zongzi, sachet, dragon boat "three major" activities | landmarks | major

In addition to Zongzi, sachets and dragon boats, there are also "young power" and "international style" blessings. During the Dragon Boat Festival holiday, all major commercial landmarks in Shencheng were fully opened, setting off a wave of small upsurges in the comprehensive consumption of food, drink, play, entertainment, travel, shopping and entertainment during the "May 5th Shopping Festival".

Old-brand commercial buildings compete to "break the circle"

In the past few days, the 100 meter curved square in front of Pudong's first 800 companion gate has quietly transformed into a small amusement park, in conjunction with the 2023 Mid Festival event. Citizens and tourists can practice shooting, play darts, and check in on the "cool and trendy supercar show". They can also take photos with top sports cars such as Bentley, Ferrari, and Rolls Royce. They can also climb into tents, drink beer and drinks, and experience the fun of "urban camping".

The person in charge of the First Eight Hundred Companions told reporters that creating social scenes that are popular among young people is to further break through the circle of the old shopping mall. "Through activities, we first reserve the popularity of the mall, and then promote traffic to sales." It is reported that on June 22 and 23, the sales of the First Eight Hundred Companions achieved double-digit growth compared to the same period in 2021.

Tents were set up in front of the first eight hundred companions in the square.

In addition to the first eight hundred partners, other stores under Bailian Group are also competing to become popular when planning Dragon Boat Festival marketing activities.

Bailian Youyi City Shopping Center aims to create an open bar in the city with the theme of "Slightly Drunk Another Summer"; Bailian Nanqiao Shopping Center, on the basis of planning the experience of making Zongzi for parents and children, launched the Zongzi puppet parade. On the day of the Dragon Boat Festival, the Dragon Boat Challenge in Dry Land was also "invited" into the mall; The First Department Store Commercial Center holds an aerospace art exhibition, where visitors can not only watch documentaries on the development of the aerospace industry and witness various rocket satellite models, but also wear space suits and transform into "astronauts" to experience the daily work and life of the space station, and even unlock a simulated living environment on Mars; Bailian Quyang Shopping Center has launched a special night life program called "Let's Go Wild Together", featuring band performances, children playing drums, and outdoor movies taking turns. As a "pet friendly shopping center", a pet park has also been specially established, with a series of outdoor pet sports equipment such as S-shaped poles, seesaws, single wooden bridges, hurdles, etc.

The Dragon Boat Festival integrates a strong "international style"

The Dragon Boat Festival is one of the four traditional festivals in China, and in Shanghai, an international metropolis, it has been integrated into a strong international atmosphere.

During the Dragon Boat Festival, a market event called "Ala's Little Shop" kicked off at the Shanghai Night Economy Landmark "FOUND 158" on Julu Road in Huangpu District. At the same time, they collaborated with the Shanghai MJ Fans Association to hold the unveiling ceremony of the 2023 Michael Jackson statue in Shanghai. The statue was 1:1 replicated and 3D printed, bringing consumers a unique "night entertainment" experience.

The reporter saw that the unique feature of the "Ala's Small Shop" market activity is that all participants are foreigners who have opened stores in Shanghai, and more than 10 brands have made various creative small products such as clothing, accessories, and home furnishings.

I saw a variety of alcoholic beverages filled the spot of American Panklen. He told reporters that two years ago he opened a small tavern called Revolving Door on Hefei Road and immediately signed up to participate in a pop-up event called "FOUND 158" during the Dragon Boat Festival. "The young people in Shanghai are very trendy and international, and my shop's business is getting better and better now."

On the 23rd, FOUND 158 held the unveiling ceremony of the 2023 Shanghai Michael Jackson statue and began selling peripheral products.

The Xingye Taikoo Hui on Nanjing West Road has been experiencing a peak of visitors during the Dragon Boat Festival holiday, as the "Lost Pharaoh - Hufu Pyramid Immersive Exploration Experience Exhibition" began on May 12th. In this 45 minute immersive virtual reality experience, viewers can experience the thrill of panoramic views of the Giza Plateau when climbing to the top of the Great Pyramid, as well as travel to the Fourth Dynasty and sail on a sunboat on the Nile River... It is reported that before arriving in Shanghai, it held its global debut in Paris from June to October last year, attracting over 50000 visitors. This Shanghai event is the first time the project has been held outside of France and also the first exhibition in Asia.