"Flowers" sparks new citywalk routes, Shanghai ranks second on Spring Festival travel list
On the third day of the Lunar New Year, the Spring and Autumn Tourism official account conducted a live broadcast of citywalk. The tour guide Wu Rongjun walked along Jinxian Road, Maoming Road, Huaihai Road, Yandang Road, Fuxing Park, and Gaolan Road while broadcasting. From the camera, we can see that there is an endless stream of tourists on the road, and there are long queues in front of the time-honored food windows and specialty shops.
"Seeing the large passenger flow, we are full of confidence, which indicates that the tourism economy will be booming in the new year." Wu Rongjun said.
According to data released by Ctrip, Shanghai ranks second on the list of popular domestic travel destinations during the Spring Festival this year. Especially after the TV series "Flowers" became popular, it attracted many foreign tourists to come to Shanghai to check in.
The live broadcast that day attracted more than 30,000 netizens from all over the country to watch. Careful netizens could tell at a glance that many place names appeared in the TV series "Flowers". So everyone left messages and interacted: "Have you found me in Reiko's Night Tokyo?" "Where does Mr. Bao live?" "Where's the pork ribs and rice cakes are delicious?"
Wu Rongjun also told reporters that the TV series "Flowers" is indeed very influential. Since its broadcast, some streets and restaurants in the series have suddenly become popular, and the passenger flow has increased significantly. Spring and Autumn Tourism also follows the hot spots and introduces the city of Shanghai to more tourists through online live broadcasts and offline tour groups.
As early as after the novel "Flowers" won the Mao Dun Literature Award, Spring and Autumn Tourism launched several citywalk routes related to the novel "Flowers", but tourists did not pay much attention at that time.
After the TV series "Flowers" became popular, a large number of tourists took the initiative to inquire and even requested customized tour routes. To this end, Spring and Autumn Tourism has iteratively upgraded its products based on the TV series and launched a number of new citywalk routes.
On the second day of the Lunar New Year, Wu Rongjun led a group to visit one of the routes. At 6 o'clock that evening, when the lights were on, he took more than 10 passengers from the Bund Weather Signal Station, along Zhongshan East 1st Road, to the Peace Hotel, Waibaidu Bridge, and finally ended at Huangpu Park.
"There are indeed a lot of tourists in Shanghai during the Spring Festival this year. When we walked to the entrance of the Peace Hotel, there were so many people that we couldn't walk. We have never encountered such a situation before." Wu Rongjun said that in response to the large passenger flow, he made some arrangements on the route. Adjustments include, for example, avoiding the flood control wall on the east side of Zhongshan East 1st Road, which is crowded with people, and instead walking towards the International Buildings Expo Group on the west side.
In addition to the large passenger flow, there is another detail that can also reflect the popularity of Spring Festival tourism this year. Wu Rongjun said that for the first time in the past few days, Spring and Autumn Tourism encountered a shortage of tour guides.
"We are basically running continuously now. I have activities every day from the first to the seventh day of junior high school." Wu Rongjun said.
This busyness and fulfillment is reflected both at work and outside of work. In order to better answer tourists' questions about "Flowers" and old Shanghai, Wu Rongjun not only watched the TV series "Flowers" four times, but also read the novel several times. In addition, he often uses his breaks to study the history of Shanghai.
"There are four bookshelves filled with books at my house. There are five or six books about Hudec and three or four books about Sinan Road." Wu Rongjun said that the TV series "Flowers" became popular because it awakened people's understanding of the 1990s. The memory of the times allows many people to find points of empathy. The tour guide takes everyone to check out the "Flowers" route. First, you must understand that period of history and connect history with reality in order to better describe the development of Shanghai.
!["Flowers" sparks new citywalk routes, Shanghai ranks second on Spring Festival travel list](https://a5qu.com/upload/images/4cfb60a7f9ddd735e2da9609bff3349e.webp)