E-commerce is going crazy with Chinese New Year sales, the Super Bowl is also here to join in the fun, and the Spring Festival coincides with Valentine’s Day
"Are you still delivering goods in Shanghai these days?" During the Spring Festival, express delivery has become the most common question everyone asks customer service before placing an order. This year, the "Spring Festival non-closing" service of major e-commerce companies has covered most areas in Shanghai. Popular New Year products such as large yellow croaker and king crab can be delivered to your doorstep. Daily necessities such as rice, noodles, grains and oils can also be delivered to your doorstep during the Spring Festival. Buy today, arrive tomorrow.”
This year's Spring Festival coincides with Valentine's Day, and the effects of festivals and gift consumption are amplified. Facing the peak consumption season, Shanghai Trendy E-commerce has launched a Spring Festival plan early to ensure that there are sufficient manpower guarantees for inspection, quality inspection and multiple identifications to ensure quality consumption without closing. .
Fang Kang is an employee at the Dewu Supply Chain Center, responsible for quality control of consumer orders. For six consecutive years from joining the company to this year, Fang Kang has chosen to stay at his post during the Spring Festival.
"As the Spring Festival of the Year of the Dragon approaches, we have clearly felt that the order volume is increasing day by day, such as beauty products, bags, shoes and clothing, etc. Recently, every day has been extremely busy. Our team has made scheduling and guarantee plans in advance , to ensure the purchasing experience of consumers during the Spring Festival. The Spring Festival is our busiest time, so we can ensure that users can buy the things they like with confidence and celebrate the New Year happily and handsomely!” During the Spring Festival this year, Fang Kang went home early from work to accompany him. My parents had a New Year's Eve dinner and came to work early on the first day of the new year. "In previous years, when the bell rang at 0 o'clock during the Spring Festival, the department head would distribute red envelopes in the group, and every employee could grab it. Colleagues who worked overtime and persevered, everyone wished each other a Happy New Year. The company has a strong Spring Festival atmosphere. This It’s an alternative way for young people to open the Spring Festival.”
As the New Year begins, "bracelets" with beautiful meanings have become a popular trend among young people. In order to help young people buy authentic jade and wooden products, a product must be identified and tested with more than 10 scientific research-grade equipment, from gem microscopes to top-level X-ray inspection equipment, from appearance styles to internal components, and some products need to be enlarged Observe to more than 1000 times.
"During the Chinese New Year this year, in addition to previous clothing, shoes, accessories, beauty, etc., sales of small accessories such as jewelry, jade, and cultural toys bracelets will be very high." Wang Ke, a researcher at the Dewu Identification Laboratory who stayed in Shanghai, said that in order to cope with With the sudden increase in order quantity, the identification team has deployed personnel in advance. "When the product enters the laboratory, we will go through the process of appearance observation, multi-dimensional equipment testing, result analysis, comprehensive judgment of conclusions, and review. For example, for a piece of Hetian jade, we have three identification steps before and after. Process, as well as infrared spectroscopy, ultraviolet-visible spectroscopy, microscopes, gem microscopes and other equipment to deal with difficulties, so as to repeatedly confirm the accuracy of the conclusions. "
"Compared to last year, there are many more cities this year. 100 cities including Shanghai basically cover more than 60% of Tmall Supermarket's orders. 'No closing' does not only mean normal delivery, we try our best to fulfill the contract The relevant person in charge of Tmall Supermarket told reporters that since the end of March last year, Tmall Supermarket and Cainiao have upgraded their contract fulfillment capabilities in 20 cities including Beijing, Shanghai, Guangzhou and Shenzhen. During the Spring Festival this year, the non-closing area has been expanded to 100 cities. In this city, the delivery time is basically the same as usual.
It is reported that in order to meet the needs of visiting relatives and friends during the Spring Festival, hot-selling gift boxes sold particularly well during this year's New Year's Festival. Special liquor, beauty gift boxes, gold jewelry, chocolate and other products can also be shipped normally during the Spring Festival. One of the seafood gift boxes, priced at less than 400 yuan, includes 12 seafood items including king crab, Boston lobster, shellfish, etc., and its sales exceeded 1 million on the first day it was launched. "Considering that the box is large and it is a frozen product, you don't need to stock up if you like it. It will be shipped normally during the Spring Festival and it will be delivered to your doorstep as soon as the next day after placing the order." said the product manager.
In addition to the domestic "Spring Festival non-stop business", overseas cross-border e-commerce is also hot. During this year’s Spring Festival, the National Football League’s “Super Bowl” finals, known as the “American Spring Festival Gala”, also triggered a new round of shopping frenzy on the other side of the ocean. Cross-border e-commerce in the Year of the Dragon will have a “good start.”
During the Spring Festival, Cainiao announced that it would jointly launch multiple warehousing guarantees with AliExpress to start the cross-border logistics defense battle during the Spring Festival. AliExpress merchants can prepare goods in advance to Cainiao Preferred Warehouse, and orders will be automatically issued through the platform without any additional operations by the merchant. In addition, Cainiao will also provide parallel warehouse collection and delivery services, enabling door-to-door collection for free within 24 hours of placing an order. This service covers 22 cities including Shanghai.
The reporter learned from Cainiao that during this year's Spring Festival stocking period, the stocking volume of Cainiao and AliExpress's preferred warehouses increased by 600% year-on-year, mainly from full custody and semi-custody. To this end, Cainiao has expanded the number of preferred warehouses serving the custody category to 9. Goods are delivered in multiple waves, and goods are delivered in the early morning and arrive at the warehouse in the morning, which greatly strengthens the integration of all links. More than 90% of warehouse orders can be shipped out on the same day.
