The Shanghai Tourism Festival better empowers urban economic growth, from "one industry celebration" to "multi industry linkage"

Release time:Apr 16, 2024 21:38 PM

The 34th Shanghai Tourism Festival was held from September 16th to October 6th this year. This tourism festival continues to uphold the purpose of being a "festival for the people", empowering the city to live a better life and allowing citizens and tourists to fully experience the unique urban charm of Shanghai.

Since entering the new era, tourism has increasingly become a necessity and standard configuration that people yearn for a better life. This year, cultural and tourism consumption has become the most prominent industry sector in driving domestic demand. At this time of economic recovery, the grand return of the Shanghai Tourism Festival is in line with its momentum and at the right time.

"Three major transformations"

In 1990, Shanghai pioneered the country by launching the first tourism festival with food, tourism, shopping, and entertainment as its main content, in order to activate the domestic and international tourism markets. At that time, this iconic tourism event was hosted by Huangpu District and was named the Shanghai Huangpu Tourism Festival, until it was officially renamed the Shanghai Tourism Festival in 1996.

This year, the Shanghai Tourism Festival has fully returned to offline activities and established a "trillion yuan" goal, which includes planning 100 events, launching 1000 products, gathering tens of thousands of enterprises, attracting millions of tourists, activating billions of traffic, and better empowering urban economic growth and people's better lives. Its richness in content, novelty in form, diversity in scenes, and grandeur in scale can be said to be the highest in years.

Looking back at the development process of over 30 years, the Shanghai Tourism Festival has undergone three major transformations from scratch and from small to large:

The first transformation is from "industry festivals" to "people's festivals".

From the perspective of the participation of tourists and citizens, many tourism festivals are mostly events in the tourism industry, with little public awareness and participation, and the results are even less satisfactory.

The Shanghai Tourism Festival is truly a festival for the people. From the float parade to the Rose Wedding Ceremony, from food tasting to art appreciation, to the implementation of half price tickets for many scenic spots including Disneyland, people participate and enjoy it.

The second transformation is from "one industry celebration" to "multi industry linkage".

From the perspective of industrial linkage, the initial scope of linkage for tourism festivals was limited to tourism related industries; Today's tourism festival is linked to numerous industries, including entertainment, exhibition, and sports, as well as with the metaverse, AI, VR, and even electronic gaming competitions, reflecting the effectiveness of deep integration of cultural, tourism, business, and sports industries, and demonstrating the characteristic of "one industry prospers while one industry prospers".

The third transformation is from "solitary enjoyment in one domain" to "beauty and harmony".

From the perspective of regional participation and influence, the initial tourism festival was limited to Huangpu District, and later expanded to the entire city. Being alone in music is not like being with others in music. Today, the 34th Shanghai Tourism Festival has set up sub venues in 5 provinces and 12 cities across the country, with "circle of friends" spread throughout the Yangtze River Delta and the whole country, further unleashing the festive spillover effect.

"Visiting the World"

In the past two years, the Shanghai Tourism Festival has responded to the uncertainty of the external environment with its own efforts and certainty. It has emerged centripetally, iterated beyond boundaries, aggregated online and divided offline, creating a new sample for organizing the festival and interpreting a new classic moment in the city.

During the 14th Five Year Plan period, Shanghai has set the development goal of becoming a world-renowned tourist city, focusing on becoming the preferred city for urban tourism, an international tourism opening hub, an investment gateway for Asia Pacific tourism, and an international digital tourism capital.

Under the new situation, the Shanghai Tourism Festival should adhere to starting from the most resource and advantageous places, using culture to shape tourism, highlighting culture through tourism, and promoting high-quality development through deep integration of culture and tourism. It should better meet the new cultural and tourism consumption needs of the people for "quality, experience, diversity, and safety", help Shanghai become the first stop for inbound tourism in China, and comprehensively build a world-renowned tourism city.

In terms of festival positioning, Shanghai Tourism Festival should be upgraded to an international tourism festival, which should not only attract visitors but also radiate out. For example, participating in tourism festivals and events in major and target source countries. We not only need to support the audience, but also use the stage to showcase Shanghai and introduce China.

At the same time, it is necessary to attract both tourists and tourism companies from around the world. Most of the tourism e-commerce in the country is concentrated in Shanghai, but there are not many foreign tourism enterprises settling in Shanghai, which is directly related to the scale of the incoming and outgoing customers.

At present, the Lingang New Area has launched multiple preferential policies for foreign-funded travel agencies and cultural tourism enterprises. Next, we need to further form a gathering trend of international tourism giants in Shanghai, and build Shanghai into an important node city in the Asia Pacific region and even the world tourism market.

Shanghai also needs to support domestic tourism enterprises to go global, providing services for national outbound tourism and helping to improve the world tourism network, forming a greater degree of mutual exchange and sharing of customer sources.

In addition, the International Tourism Day designated by the World Tourism Organization is September 27th, which happens to be during the Shanghai Tourism Festival. We should fully utilize this lever to promote the expansion of the influence of the Shanghai Tourism Festival.

In terms of festival duration, the Shanghai Tourism Festival can refer to the model of the China International Import Expo. It not only organizes activities within the established deadline, but also actively opens up online platforms to create an "never-ending tourism festival".

This year, the Shanghai Tourism Festival has carried out cross-border linkage with the Shanghai International Art Festival, the Shanghai Rowing Open, and the Golden Autumn Shopping and Tourism Season in China. It has organized various districts, departments, and enterprises to focus on the integration of culture, commerce, tourism, and sports. Based on urban landmarks, tourist attractions, key commercial districts, and sports events, a series of themed activities and boutique projects have been launched, making "scenery everywhere, suitable for travel at all times, visible for travel, and shared by everyone" a vivid picture of people's urban life.

A few days ago, Zibo barbecue attracted many college students to "assassin tours"; Recently, a series of competitions such as "Village Super" and "Village BA" in Guizhou have sparked heated discussions on the internet... Taking this as a reference and inspiration, the Shanghai Tourism Festival should further embrace new trends and new audiences, actively seize the new track of the metaverse, and enhance the youthfulness and youthfulness of cultural and tourism consumption.

One of the key points could be to build a vibrant cultural scene around the theme of "Meeting You, Touching You in Shanghai", showcasing urban street artists for the city.

On this basis, we will expand the cultural and tourism industry chain on a larger scale and at a deeper level, further promoting urban cultural and tourism IPs such as "One River, One River Tourism", "Architecture Readable", "Performing Arts World", and "Shanghai style City Archaeology", making "viewing cultural relics, art exhibitions, appreciating dramas, reading architecture, and exploring cities" the preferred quality of urban tourism.

Under the new situation, the global tourism market is undergoing a process of readjustment and rebalancing. The Shanghai Tourism Festival has the conditions and responsibilities to "light up the world reception hall, ignite the domestic market, and activate urban traffic".

Ouyang Xiu was actually the first encyclopedia style cultural superstar of the Song Dynasty, behind "The Drunken Weng Pavilion"

Recently, at the "166 Literature Public Welfare Lecture" hosted by the People's Literature Publishing House, Cui Ming, associate professor of the Chinese Department at Tongji University, told us the story of Ouyang Xiu, a politician and writer of the Northern Song Dynasty. The following is the main content of the lecture. White Marble statue of Ouyang Xiu in Chuzhou Ouyang Xiu Memorial Hall. When it comes to Ouyang Xiu, the first encyclopedia style cultural superstar of the Song Dynasty, it should not be unfamiliar to everyone, because one of his works, "The Story of the Drunken Weng Pavilion," is a must read in middle school Chinese. Ouyang Xiu, also known as Yongshu, Drunken Weng, and June 1st Jushi, was posthumously named "Wen Zhong", which is the evaluation of his coffin by the court after his death. So, later generations referred to him as "Ouyang Wenzhong Gong". He is from Luling, Jizhou. As a famous minister of the Northern Song Dynasty, he went through three dynasties: Emperor Renzong of the Song Dynasty, Emperor Yingzong of the Song Dynasty, and Emperor Shenzong of the Song Dynasty, and served as a cardinal

Expert from Shanghai University of International Business and Economics: Enhancing the Energy Level of Hongqiao International Open Hub Should Focus on "Four Advancements" Innovation | Core | International

Recently, the National Development and Reform Commission issued several policy measures to further enhance the level of the Hongqiao International Open Hub, further proposing 24 specific measures around the upgrading of the "one core, two belts" function. This is a major policy upgrade following the implementation of the overall plan for the construction of Hongqiao International Open Hub in 2021. As an important carrier area responsible for the integration of the Yangtze River Delta, the development of the Yangtze River Delta urban agglomeration, and the construction of the Shanghai International Trade Center, the Hongqiao International Open Hub's gross domestic product (GDP) has increased from 2.3 trillion yuan in 2020 to 2.69 trillion yuan in 2022, accounting for less than 2% of the total economic output in the three provinces and cities of the Yangtze River Delta. At the same time, the overall plan for the construction of Hongqiao International Open Hub proposed 104

Jilin Floating Bridge Case: Rural Public Service Needs Behind "Luoshengmen" Huang Deyi | Villagers | Jilin Floating Bridge

On July 13th, during the rainy season, several iron boats floated on the surface of the ancient city village on the north bank of the Tao'er River. A villager is rowing a small wooden boat and going to the opposite farmland to drop a ground cage for fishing. Two days ago, here was a mobile pontoon bridge composed of iron boats, connecting the village with the fields on the opposite bank. The builder of the floating bridge, Goodwood, explained that the flood season of the Tao'er River has already begun. In order to prevent the bridge from blocking water and affecting flood discharge, the water conservancy department and the village have reminded him to "pull off" some of the hull. "Our village is completely covered with land across from us, and the bridge has been demolished. How can everyone farm? The village has taken some care of it," he said. When the autumn harvest comes this year, the floating bridge "must be rebuilt.". There have been many floating bridges built by villagers on the banks of the Tao'er River, which were gradually demolished due to reasons such as lack of approval and impact on flood discharge. This is not uncommon in the local area. June this year

What kind of historical view was declared, and the "Fourteen Year Anti Japanese War" became a social consensus. The Anti Japanese War | China | Historical View

There is much debate about the starting point of the Anti Japanese War. But currently, the September 18 Incident is the starting point of the Chinese People's War of Resistance Against Japan and has opened the prelude to the world's anti fascist war; The July 7th Incident became the beginning of the Chinese national resistance war and opened up the main battlefield of the world's anti fascist war in the East, which gradually became a social consensus. The Fourteen Year Anti Japanese War is of great significance. Firstly, the proposal of the "Fourteen Years of Anti Japanese War" further enriched and developed the Marxist materialist view of history, bringing our party's understanding of the history of resistance to war to a new height. In dealing with

Why emphasize "the original" and learn the foundation of the Party's innovative theory | China | Theory

Yuan, the foundation of water; Ben, under the wood.To study the Party's innovative theory in its original form, we should take the Party's report, Party Constitution, and Party's innovative theoretical works as important learning texts.Learning the Party's innovative theory in its original form should be based on the original and in accordance with the Central Committee of the Party

Important news

Xi Jinping Meets with U.S. Secretary of State Brinken Xi Jinping | World | United States CCTV Quick Review: Adhering to National Righteousness and Sharing the Great Glory of National Revival in the Strait | Forum | CCTV Xinhua News Agency+| "Ten Million Project" has created countless beautiful villages in Haili Village, Shitang Town, Wenling City, Zhejiang Province over the past 20 years. In recent years | Culture | Xinhua All Media+American Media: "Pride and hypocrisy" Move the Global South Away from the United States Columnist | Washington Post | United States Hello!, Goodbye! Shen Sixteen, Creative Micro Video | China Space Station: Shen Fifteen Earth | Crew | Micro Video Looking at the National Version Gallery again, Xinhua All Media+| 10 Month Version | China | Country

Political situation

Decision to appoint Chen Jie as Vice Mayor, Report on the Fourth Meeting of the Standing Committee of the 16th Shanghai Municipal People's Congress | Situation | Shanghai Strictly abide by the Party Constitution, Party rules, and Party discipline. The Party Group of the Standing Committee of the Municipal People's Congress, the Party Group of the Municipal Government, and the Party Group of the Municipal Political Consultative Conference held separate meetings to firmly support the Central Committee's decision on the Party Central Committee | Politics | Party Group Can Shanghai connect with the greenways of these cities? Official: Proposed Preparation of Greenway Construction Standards for the Yangtze River Delta | Standards | Yangtze River Delta Chen Jining, Gong Zheng, and colleagues from the Standing Committee of the Municipal Party Committee exchanged their experiences and insights on thematic education research based on their respective experiences. Education | Municipal Party Committee | Theme The Shanghai Municipal Committee of the Chinese People's Political Consultative Conference awarded commemorative plaques to members and standing committee members of the 13th National Committee of the Chinese People's Political Consultative Conference who are no longer re elected in Shanghai Propose ideas and measures around releasing domestic demand, and the Chairman's Meeting of the Municipal Committee of the Chinese People's Political Consultative Conference deliberates on key research reports and measures | ideas | research

Economics

The highest temperature in multiple districts is expected to reach 37 ℃ today, and Shanghai has issued the first orange high-temperature warning of the year for the urban area | Minhang | warning The Shanghai project of the National Commodity Warehouse Receipt Registration Center has arrived, officially launched and running in Shanghai | Commodity | Warehouse Receipt The Municipal Flood Control Office has issued a notice that the highest temperature will drop by 6 ℃ within 24 hours, and the return of the rainy season to Shanghai will reduce fever weather | flood control | high temperature Shanghai East China received orders worth 20 billion yuan in the first half of the year, with 15500 containers delivered as the first container ship Exploring proactive claims, with over 4.5 million people participating in the "Shanghai Benefit Insurance" for centenarians | Age | Newborns The density of industrial robots and other factors have been arranged... Shanghai Manufacturing is making efforts to maintain a 25% red line in intelligent manufacturing within 3 years | industrial added value | industrial robots | red line | 25% | Shanghai Manufacturing | industrial development

Regional situation

Inheriting and promoting traditional folk customs, Yangpu Binjiang holds the Dragon Boat Festival Intangible Cultural Heritage Market Yangpu | Market | Folk Customs This "treasure garden" in Shanghai showcases the ancient charm of the Tang Dynasty everywhere, and Baoshan Temple Garden has officially opened. Temples | Gardens | Shanghai The secretaries of the residential areas have set up a "arena", focusing on how to build a "beautiful community", at the Minhang Jiangchuan Grid | Party Building | Secretary Focusing on the global design and creative industry, launching a new exhibition, Shanghai Navigation Instrument Factory revitalizes its brand | Creativity | New Appearance Effectively filling the legal gap in the upper level, Pudong has released the country's first CCC exemption management measure. Pudong New Area | CCC | Management Building a first store debut platform and CEO club? The imagination space is still large, in the demonstration area of Xintiandi Demonstration Zone | International | Space

Viewpoint

Why should "unfashionable love songs" be used to handle millions of fans?, "Xiucai" needs to be sealed | middle-aged and elderly people | Xiucai It is urgent to fill this gap with high standards and quality. Cities with frequent floods and waterlogging disasters | construction | flood disasters Don't ignore this dimension, judge the competitiveness of listed companies in the capital market | market value | listed companies How to better care for the lifeline of small and medium-sized private enterprises? After the release of the "31 Measures" by the central government, small and medium-sized enterprises | policies | lifelines Why are we moved?, From "Salute Doll" to "Wheelchair Boy" in the College Entrance Examination Score | Wheelchair Boy | Salute Doll We also need to correct the "baton of admission rate" and protect students' "right to take the high school entrance examination". The admission rate | the homeroom teacher suggests that candidates abandon the exam | the high school entrance examination

Vision

The delicious autumn that covers the sky and the earth, busy with "sun drying autumn", 【 looking at the world 】 Beginning of autumn to the United States | rice | looking at the world Typhoon Dussuri caused 6 deaths in the Philippines! All parts of our country are making every effort to cope with the impact on Mexico | Dussuri | Our country Shanghai Lingang Donggang Port Phase II Project Completed Pier Approach Bridge Pile Foundation Construction Approach Bridge | Pier | Project The Golden Jubilee Awards ceremony was starry, with 91 year old Yoji Yamada walking the red carpet. Hu Ge and Dapeng both won Best Actor award, 658 kilometers. Yoji Yamada's Journey | Film |A hundred meter canopy provides shelter from wind and rain for candidates. Shanghai high school entrance examination starts: teachers wear red T-shirts with the word "stable" to send for the exam. | Candidates | T-shirts The original French musical "Romeo and Juliet" returns to the Shanghai stage after a 5-year hiatus | Shanghai | Romeo and Juliet