Today’s data selection: The number of people moving during the Spring Festival exceeded 2.3 billion; Shanghai’s external consumption increased by 21.6% during the Spring Festival

Cross-regional movement of people during the Spring Festival is expected to exceed 2.3 billion

Data from the 2024 comprehensive transportation Spring Festival travel rush show that from February 10 to 17, the cross-regional movement of people across society is expected to total 2.311 billion people. Among them, the railway passenger traffic is expected to accumulate 99.59 million people; the highway passenger traffic is expected to accumulate 2.184 billion passengers, of which the non-commercial passenger car trips on expressways and ordinary national and provincial highways are expected to accumulate 1.998 billion, and the highway commercial passenger traffic is expected to accumulate 1.998 billion. 186 million passengers; waterway passenger volume is expected to total 9.4 million; civil aviation passenger volume is expected to total 18.04 million.

On February 16, the number of cross-regional personnel movements in society was 308.46 million, a month-on-month decrease of 2.2%, an increase of 34.00% over the same period in 2023, and an increase of 34.06% over the same period in 2019. Railway passenger volume was 15.288 million, an increase of 0.9% month-on-month, an increase of 25.1% over the same period in 2023, and an increase of 19.9% ​​over the same period in 2019. The number of highway personnel movements was 289.61 million, a month-on-month decrease of 2.3%, an increase of 34.4% over the same period in 2023, and an increase of 35.8% over the same period in 2019. Among them, the number of non-commercial passenger car trips on expressways and ordinary national and provincial highways was 258.64 million, a month-on-month decrease of 3.9%, an increase of 35.9% over the same period in 2023, and an increase of 69.7% over the same period in 2019; the business passenger volume on highways was 30.97 million , an increase of 12.6% month-on-month, an increase of 23.3% compared with the same period in 2023, and a decrease of 49.1% compared with the same period in 2019. Waterway passenger volume was 1.216 million, a month-on-month decrease of 7.9%, an increase of 32.5% compared to the same period in 2023, and a decrease of 42.8% compared to the same period in 2019. Civil aviation passenger volume was 2.349 million, a month-on-month decrease of 0.7%, an increase of 42.2% over the same period in 2023, and an increase of 16.5% over the same period in 2019.

There is severe congestion on the outlying islands of Hainan and people have to wait for 14 hours to board the ship.

Every year during the Spring Festival return period, the "problem" of Hainan's cars leaving the island always traps a group of people, and the cycle is repeating this year, too. Since February 15, many tourists traveling to Hainan by car have continued to report that it is "hard to get a ticket" for outlying islands after the holidays. It was hard to get a ticket, but the cars were jammed at the port and turned in circles in an "∞" shape...

In order to return smoothly, some people arrived at the port 5 hours in advance, while others queued for 14 hours to board the ship. Among them, the congestion situation of new energy vehicles is particularly obvious, and many new energy vehicle owners directly choose to "abandon the car and keep it back." Mr. Guo, who visited relatives in Haikou, described his round trip to reporters: It was smooth when entering the island, but he had to go through many checkpoints when returning home. “I grabbed the ticket a week in advance, and I queued at the port for 10 hours before I could board the ship. ”

iPhone price reduction promotion still cannot be sold

According to Cailian News, well-known Apple analyst Ming-Chi Kuo released a market research briefing today, briefly reviewing important updates in the mobile phone industry from January to the Spring Festival this year. During this period, demand for Android models priced between 3,000 yuan and 4,000 yuan has steadily recovered, and the shipment volume in the first quarter of 2023 is already on a low base. Therefore, domestic Android mobile phone shipments have shown steady growth year-on-year. Case.

However, the shipments of Apple models in the domestic market have shown a downward trend year-on-year, and the "historically low prices" at the beginning of the year do not seem to have made a significant contribution to boosting shipments. Apple’s revenue in Greater China in the first fiscal quarter was 20.82 billion yuan, down nearly 13% year-on-year.

Previously, due to the sharp decline in sales in China, Apple's largest overseas market, which directly affected the sales performance of the iPhone 15 series, following the price reduction on Apple's official website, official authorized channels also reduced prices. The entire iPhone 15 series dropped by 1,150 yuan, a drop of It is the largest in history. However, IDC data on January 18 showed that Apple’s high-end devices still accounted for more than 20% of the global market share.

The number of moviegoers during the 2024 Spring Festival exceeded 161 million

Maoyan Professional Edition shows that as of 17:29 on February 17, the box office of the 2024 Spring Festival movie has reached 8 billion yuan, surpassing the 7.842 billion yuan box office of the 2021 Spring Festival movie, setting a new record for the Spring Festival box office in Chinese film history.

Maoyan Professional Edition shows that as of 15:24 on February 17, the box office of the 2024 Spring Festival movie has reached 7.932 billion yuan, exceeding the 7.842 billion yuan in 2021, setting a new high in Chinese Spring Festival movie history. Among them, "Hot and Furious", "Flying Life 2", and "Bear Infested: Reverse Time and Space" are firmly in the top three at the box office during the period. Several films have comedy elements; the total number of movie viewers exceeded 161 million, exceeding the 2021 Spring Festival period by 1.60 million The number of movie viewers reached 100 million, setting a new record for the number of movie viewers during the Spring Festival in Chinese film history.

The box office of films such as "Mr. Red Carpet" directed by Ning Hao and "Let's Shake the Sun Together" directed by Han Yan did not exceed 100 million, and the animated film "Huang Pi: The God of Wealth Cat" did not even cross the million box office mark. This also led to the rare occurrence of four films, "Let's Shake the Sun Together", "Mr. Red Carpet", "Huang Pi: The God of Wealth Cat from Heaven" and "Bajie: Under the Canopy", being withdrawn midway through their schedules.

The reasons for the withdrawal of these films vary, but they all reflect the uncertainty and risks of the film market. "Let's Shake the Sun Together", which was the first to withdraw, bluntly stated that it had made a major mistake in selecting the schedule and would postpone its release to March 30; "Mr. Red Carpet" stated that it "hopes to communicate sincerely with many audiences", so Choose a scheduled release date.

"Bajie: Under the Canopy" issued an "urgent notice" on the third day of the Lunar New Year due to only 0.2% of the film schedule, hoping to increase the film schedule. In the notification letter, "Bajie: Canopy Lower Realm" mentioned that "the cost of distribution and promotion during the Spring Festival has increased, more than three times the usual level."

Shanghai’s Spring Festival external consumption increased by 21.6%

As a city with the largest consumption scale in the country, Shanghai ushered in a wave of consumption climax during this Spring Festival. The Shanghai Municipal Commission of Commerce released the latest big consumption data on Shanghai’s Spring Festival holiday.

UnionPay Business big data monitoring shows that from New Year's Eve on February 9, 2024 to the seventh day of the lunar month on the 16th, the amount of external consumption was 15.55 billion yuan, and the number of trips was as high as 14.458 million, a year-on-year increase of 21.6% and 41.8% respectively compared with the same period last year. Among them, Jiangsu’s consumption in Shanghai accounts for the highest proportion of external consumption, reaching 20.2%, ranking among the top five in the proportion of external consumption together with Zhejiang, Guangdong, Shandong and Anhui.