Ranked second in film history, the 2023 Dragon Boat Festival box office reached 848 million yuan. The film | market | box office
According to real-time data from Lighthouse Professional Edition, as of 18:00 on June 24, the overall box office of the 2023 Dragon Boat Festival reached 848 million yuan, exceeding the total box office of the 2016 Dragon Boat Festival and entering the top two in Chinese film history, second only to the 2018 Dragon Boat Festival. This year's Dragon Boat Festival shows "The Disappearance of Her", "I Love You!" and "Transformers: The Rise of Superhero" ranked in the top three box office categories.
The suspenseful crime movie "The Disappearing She" is undoubtedly the biggest winner of this year's Dragon Boat Festival. The film is produced by Chen Sicheng, directed by Cui Rui and Liu Xiang, starring Zhu Yilong, Ni Ni, and Wen Yongshan, with Du Jiang specially invited to star. The story focuses on a case of "her" disappearance. He Fei's wife, Li Muzi, suddenly disappears during his wedding anniversary trip. When he is struggling to find a solution, Wen Yongshan's wife suddenly appears, but He Fei insists that the woman in front of him is not his own wife. Just as both sides were arguing, the golden lawyer Chen Mai intervened in the case, and the truth became even more mysterious. According to real-time data from Lighthouse Professional Edition, as of 18:10 on June 24th, the box office of the film "The Disappearing She" has exceeded 500 million yuan, accounting for more than half of the total box office of the Dragon Boat Festival.
![Ranked second in film history, the 2023 Dragon Boat Festival box office reached 848 million yuan. The film | market | box office](https://a5qu.com/upload/images/8dc596c02defedba1ef05cd0732732ae.jpg)
Shanghai produced "I Love You!" which served as the opening film of the 25th Shanghai International Film Festival and was screened at the Shanghai Film Festival. The movie "I Love You!" focuses on the elderly population and emotional issues that are rarely paid attention to on the domestic screen. It not only showcases the lives of the elderly, but also brings courage and hope to the audience through the beautiful love between two elderly lovers at the end of their lives. The film combines practical care and life philosophy, continuing director Han Yan's portrayal of the living conditions of ordinary people in his previous works "Get Out of here! Tumor Lord" and "Sending You a Little Red Flower". It also incorporates his profound insights into the elderly and love issues.
In addition, the reality themed film "In the Octagonal Cage" directed by Wang Baoqiang, starring Wang Baoqiang, Chen Yongsheng, and Shi Pengyuan, and starring Wang Xun and Zhang Yihuang, was screened on a large scale during the Dragon Boat Festival. The film will be officially released on July 6th. The film tells the story of Xiang Tenghui, played by Wang Baoqiang, leading a group of children to break through the encirclement of fate and explore the way out of life, focusing on the resilience and warmth of ordinary people. The movie "Don't Call Me the God of Gamblers", created by the original cast of the movie "Wushuang" and starring Chow Yun fat and Yuen Wing yi, was also released during the Dragon Boat Festival. It tells the story of a "prodigal son returning home without exchanging money", with a strong nostalgia for retro Hong Kong films.
![Ranked second in film history, the 2023 Dragon Boat Festival box office reached 848 million yuan. The film | market | box office](https://a5qu.com/upload/images/88b5c8ce7bdb181cdac4f2cc69eab974.png)
According to the ticket purchase portraits in the Lighthouse database, from June 21st to June 23rd, female viewers of "The Disappearing She" made outstanding contributions, with a female ticket purchase proportion of 67.5%, and a prominent proportion of viewers aged 25-29; "I Love You!" also has a prominent female audience. Although the story tells about the love of the elderly, the proportion of young viewers aged 29 and below is higher, and the proportion of double viewers is also higher than the average market share; The proportion of male viewers in "Octagonal Cage" is higher, while "Don't Call Me the God of Gamblers" has a prominent proportion of older viewers aged 30 and above.
According to real-time data from Lighthouse Professional Edition, the daily box office of the Dragon Boat Festival in 2023 reached 331 million yuan, exceeding the first day box office by 315 million yuan, achieving a reverse decline in overall box office by 5%. This result also exceeds the first day box office of this year's May Day. Chen Jin, a data analyst at Lighthouse Professional, believes that such box office performance is surprising, indicating signs of rapid market recovery and boosting industry confidence. Among them, the film "The Disappearing She" made the most outstanding contribution, earning 184 million yuan on the Dragon Boat Festival day, accounting for 55.5% of the overall box office, a significant decline of 15.5% from the first day box office, and becoming the "pillar" of this year's Dragon Boat Festival day. As of now, "The Disappearance of Her" has only been released for 3 days and has risen to second place on the 2023 summer box office chart. It is expected to surpass "Transformers: The Rise of the Superhero" and reach the top of the summer box office chart in the next two days. "The film has a ticket opening of 9.7 points and a Douban opening of 7.5 points, and its good audience reputation makes it expected to break a strong long tail curve at the box office in the summer season, becoming the box office hit of this year," said Chen Jin.
![Ranked second in film history, the 2023 Dragon Boat Festival box office reached 848 million yuan. The film | market | box office](https://a5qu.com/upload/images/f7f03cfe41fd7951ee3773e648fd3c8c.jpg)