People enjoy affordable services at their doorstep, forming a three-level network. The "market" of elderly food in Shanghai is getting bigger and bigger, providing better services | Dachang Town | Network

Release time:Apr 13, 2024 21:37 PM

Dachang Town in Baoshan District, with a population of 400000 registered residence, has 35.6% of the elderly over 60 years old. How can these elderly people eat, live and live comfortably? On June 13th, focusing on the construction of the "15 minute elderly care service circle", Dachang Town firmly grasped the three points of "medical care", "health care", and "happy care" and launched a theme activity of serving the elderly, releasing projects such as a map of elderly care services and a manual for elderly care services.

"Everyone will grow old, so it is even more necessary to think from a different perspective, integrate service resources and establish service projects that closely meet the actual needs of the elderly. This is also the original intention of the establishment of the 'young for the elderly' service brand in Dachang Town," said Qian Yeping, Deputy Mayor of Dachang Town.

Signboard highlights the characteristics of helping the elderly, and brand catering provides peace of mind when eating


People enjoy affordable services at their doorstep, forming a three-level network. The "market" of elderly food in Shanghai is getting bigger and bigger, providing better services | Dachang Town | Network

Before 11 o'clock in the morning, there were already several diners sitting in the Old Shengxing Soup Bun Restaurant on Hualing Road, including both young and old people. In addition to the signature hand made soup dumplings, Wonton, noodles and other Dim sum, there are dozens of small dishes to choose from at one side of the store. Aunt Tang, 79, who lives in Dahua No. 1 Village, skillfully walked to the order window and asked Aunt Fan to serve Fried fish slices with wine sauce, fried eggs with shrimps and bean paste and a dish of rice. At checkout, take out the elderly meal aid card with a green cover in Dachangzhen. Subtract 2 yuan from the 46 yuan dish and you will receive 44 yuan. "The dishes here are diverse and clean, and the young lady who makes rice also serves me a lot. I usually come to pack them every day and can have two meals when I go back," said Grandma Tang.

The 2 yuan deducted is the benefit provided by Dachang Town to the elderly with registered residence registration over 60 years of age at the community food aid. With a single consumption of 8 yuan or more, 2 yuan can be deducted, and each person can use it once a day. Since joining the ranks of meal assistance services 8 years ago, this old Shengxing store has been implementing this discount, and the sign at the entrance also marks "Dachang Town Community Elderly Meal Assistance Service Point". The store manager explained that on average, nearly 2000 people enjoy this discount every month. Because the store has a spacious area of 300 square meters, air conditioning, and comfortable sofa seats, many elderly people who come together are not in a hurry to leave after finishing their meals and will take a break and chat.

On Jufengyuan Road, 8 kilometers away, the restaurant "I Have Not Eated", which has been open for less than half a year, has also added the words "Modern Elderly Assistance Restaurant" to its signs, and prominently reminds diners at the entrance that they can deduct fees with their meal assistance card. Store Manager Wang introduced that the company learned about the meal assistance services in Dachang Town from the beginning of opening the store. Considering the dense surrounding communities and a large elderly population, they immediately joined in.


People enjoy affordable services at their doorstep, forming a three-level network. The "market" of elderly food in Shanghai is getting bigger and bigger, providing better services | Dachang Town | Network

At 11:40 noon, it was the peak dining season and the restaurant was quite lively, with elderly people occasionally coming to serve dishes. The window dishes are mainly divided into four grades, with prices of 5 yuan, 8 yuan, 12 yuan and 15 yuan respectively. Each price includes four or five choices. Vegetables are mainly seasonal green leafy dishes. Meat dishes include big ribs, small ribs, lion's head, fish pieces, etc. of our taste, as well as meat and vegetable dishes such as shredded pork, cowpeas, Stir-fried tomato and scrambled eggs. Except for some popular "resident dishes", they are basically free of duplicate samples for a week. When eating, the elderly can also choose free laver Egg&vegetable soup or barley tea. If there is not enough rice, they can add more.

Manager Wang told reporters that on weekdays, the most elderly people come to dine at noon, and on weekends, due to more family gatherings, there are relatively fewer people coming. "But sometimes we also see elderly people bringing their grandchildren over and picking out a few meat dishes to take home. They can cook fewer dishes themselves, and we are also happy, indicating that the taste and quality of the dishes have been recognized."

Manager Wang used to cook nutritious meals in a tertiary hospital and paid special attention to the selection and pairing of dishes. When he saw a 90 year old man "greedily" making more flavored dishes such as sweet and sour pork ribs and sauce fried pork liver, he would come forward to give advice, "The elderly should pay more attention to the sugar intake. I would advise him to have half a portion and then a fish." Because of his enthusiasm, nearby residents directly called him "Fat Store Manager", and he was also willing to serve everyone. When he saw that some elderly people couldn't finish one or two lion heads, he changed to selling them separately. "This way, you can have another half a vegetarian dish, make rice, and you can have a meal for 10 yuan." "It's not a waste either."


People enjoy affordable services at their doorstep, forming a three-level network. The "market" of elderly food in Shanghai is getting bigger and bigger, providing better services | Dachang Town | Network

Qian Yeping introduced that in order to provide "food" benefits to elderly residents, Dachang Town has officially formed a community meal assistance alliance. The first batch of signed brands include Laoshengxing, Laoshengchang, Weiwo Eating, and other stores, distributed in Dahua, Qianxi, and Qilian areas. In the future, it will also actively guide the well-known brands such as Dafugui and Jixiang Wonton to join the alliance. In the near future, three community senior canteens will be established using Jufeng Jingdu Club, Xuelin Yuan Juyi Chang, and Huihua Yuan Resident Service Station to provide nearby and convenient meal assistance services for elderly people in need, gradually forming a three-level service network of "social senior dining table meal assistance point home elderly care delivery".

Elderly care service manual launched for easy access to key information

The "Young for Old" brand event held on the same day focused on the "pentagonal" elderly care service model of "around, by the table, by the bed, around, and at hand", and also released a series of elderly care service projects.


People enjoy affordable services at their doorstep, forming a three-level network. The "market" of elderly food in Shanghai is getting bigger and bigger, providing better services | Dachang Town | Network

The latest Da Chang Town Elderly Care Service Manual includes the policies and relevant regulations of the city, district, and town for elderly care services. It lists the unified needs assessment of elderly care that elderly people are concerned about, the requirements of the application objects for long-term care insurance, the details of application materials, and the application address one by one, making it easier for some elderly people who do not know how to search on their mobile phones. The milk supplementation program for elderly people aged 90 and above is also included, which facilitates elderly people and their families who were previously unsure how to apply. The specific information of elderly care service facilities, elderly universities, elderly care institutions, and nursing stations is also included. In addition, the addresses of medical insurance designated medical institutions and medical insurance designated retail pharmacies within the town are also indicated. The above information can also be found on the Dachang Town Elderly Service Mini Program and Elderly Service Map released on the same day. Family members can assist the elderly in registering for relevant activities and applying for elderly services online through the mini program.

At the event, Xia Weibing, the Chief Physician of the Dachang Community Health Service Center in Dachang Town, Baoshan District, who was nominated for the "Top 10 Family Doctors in Shanghai" award in 2023, took the stage to share his experience. In order to provide medical support for the elderly, three community health service centers in Dachang Town have collaborated with nine elderly care institutions and Fule Elderly Care Home to establish health records for the elderly. They will rely on professional medical teams to regularly provide health intervention and consultation services for the elderly in nursing homes. At the same time, third-party professional social organizations will be invited to regularly carry out mental health care services, providing graded and classified mental health intervention services for the elderly.

Three star rated elderly care consultants were also on site to accept the appointment letters. It is understood that Dachang Town plans to cultivate a team of "star rated elderly care consultants" with comprehensive knowledge, excellent services, and good reputation this year. The team integration has been completed, and will continuously strengthen policy skill training, improve the level of elderly care services, and enhance the ability to serve the people. It will accurately connect with the needs of the elderly population, integrate various elderly care resources to achieve cross regional sharing, and effectively solve the urgent and difficult problems of the elderly. Actively promote the pilot work of Silver Age Home Treasure, Silver Age E Life, and Long Term Care Insurance, and cover elderly care services such as life care and medical care for all home-based elderly people in the town; Implement aging friendly renovation projects to improve the home care environment for elderly people who are elderly, living alone, and have limited mobility.


People enjoy affordable services at their doorstep, forming a three-level network. The "market" of elderly food in Shanghai is getting bigger and bigger, providing better services | Dachang Town | Network

Satisfying basic living needs while also providing elderly people with a sense of contentment. The relevant person in charge introduced that Dachang Town has completed the survey of the distribution density and suitable locations of the elderly population, and plans to build 48 "young for old" service stations at the doorstep this year, and build a "doorstep, embedded" community elderly care service system throughout the town. At the same time, efforts will be made to build the Qihua Road Comprehensive Elderly Service Center into a benchmark service station, carry out and promote the "Enjoy Home" elderly comprehensive service optimization project, and provide rich courses and activities for the elderly.

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