It also adds youth to the Nanjing Road Walkway. This competition provides college students with an employment and entrepreneurship platform, which is a time-honored brand | brand | entrepreneurship

Release time:Apr 14, 2024 01:11 AM

On July 2, with the announcement of the competition results, the 2023 "Nanjing Road Walkway New Leyuan" first new Chinese style creative tea contest and the school enterprise linkage "old words pass on new" action ended. The activity promoted the cross-border integration of "food+time-honored brands+business districts+e-sports", with the theme of "inheriting Chinese flavor and competing for glorious food", promoted the integration of production, teaching and research between the school and time-honored brands, and helped the transformation and upgrading of the business district of Nanjing Road Walkway.

The tea competition has a campus group and an open group, targeting students and entrepreneurial teams respectively. Starting from the traditional culture of the Chinese nation, the competition selects three elements: "Jade Rabbit", "Roast", and "Rice" as the themes, integrating innovative elements such as the "Development Road", "Middle Road", and "Adversarial Road" of esports, actively encouraging players to innovate. Starting from the delicious food itself, the participants have expanded into multiple dimensions such as the beauty of daily life in esports, the beauty of cultural inheritance of time-honored brands, and the beauty of historical sedimentation in a century old commercial street, opening up new creative ideas for new Chinese tea snacks. The Digital Innovation Industry Youth Development Alliance links famous enterprises, universities, and contemporary young talents. Time honored brands Shao Wansheng, Shen Dacheng, and Lao Datong each combined their own product characteristics to release customized demand tracks for "Zai Zui", "Chongyang Cake", and "Mi" in the competition.

The cross-border model of "food+business district+esports" and the golden signboard of time-honored brands have made the registration for the tea competition very popular. As of June 15th, nearly 80 teams have enthusiastically registered. After more than a month, through creative solicitation, demand matching, online screening, and offline selection, the organizing committee comprehensively assessed the color, fragrance, taste, form, meaning, and interest of the works, and selected 9 groups of works from the public group and 11 groups of works from the campus group to participate in the offline overall selection.

On July 2nd, at the overall selection site of the competition, 20 groups of works were brilliant and diverse, intertwined with creativity and cuisine, creating vivid and innovative tea and pastry paintings.

The public group's work "Guanghan Palace" uses ingredients such as sesame, roses, and almonds, and references the Jade Rabbit and Chang'e to create a delicious palace in Guanghan Palace, which is grand and unique; The campus group's work "Bai Xi Yu Tu" features a flawless white ice skin on the exterior, paired with a tea filling made from a mixture of light cream, tea, and cream on the inside. The tea mousse layer and tea cream are added to complement the melted white chocolate, making it cute and delicious. The work of "Chongyang Cake" takes the shape of flowers and is inspired by the ice food of the Yuan Dynasty. It creatively uses ice cream filling as the cake core, and presents an excellent answer sheet for the customized competition requirements of old brand Chongyang Cake; The work of "Wine Brewing Osmanthus Cheese Cake" combines the unique Chinese fermentation method of double fermentation with pastry, which not only has the aroma of cream cheese, but also the fragrance of Chinese wine brewing, with a long-lasting aftertaste and endless aftertaste; The "Summer Wine" work uses refreshing cucumber, lemon juice, sweet glutinous rice wine, mixed with the vitality of sparkling water, and is packaged in a covered bowl of osmanthus tea, bringing a refreshing sensation to the tongue in the scorching summer sun

The participating students in the campus group expressed that through the creative creation of "esports+food" in this competition, they have seen many possibilities of combining daily interests and hobbies with their careers, which has inspired many new ideas and ideas for employment and entrepreneurship.

After the competition award ceremony, time-honored brands Taikang Food and Lao Datong held paired signing ceremonies with the winning team of the Open Group Master Award and the winning team of the Rice Track Award. This handshake not only allows the award-winning team to further understand the connotation of innovation and entrepreneurship, but also allows time-honored enterprises to take a step forward and approach the new forces of practitioners, promoting their products to better meet market demand.

It is reported that in order to promote the linkage between schools and enterprises, Taikang Food has signed a letter of intent with Shanghai Business and Tourism School, time-honored brand Shao Wansheng, and China Vocational School. In the future, they will cooperate in related fields such as the inheritance and promotion of time-honored brand culture, creative product design, product marketing, student employment and entrepreneurship, and talent cultivation. They will further promote the revitalization of time-honored brands and the deep integration of industry, academia, and research in universities, providing practical support for the innovation level enhancement of time-honored brands and the entrepreneurial ability of young people.

Nanjing Road Walkway, as the gathering place of excellent food brands in Shanghai, carries the food memories of countless people. To this end, Nanbu Street meticulously compiled the first "Nanjing Road Walkway time-honored food map" and released it on the scene, simultaneously launching the "Tasting Nanbu Street" activity, adding new color to the food culture of the century old business circle.

In order to further enhance the innovation momentum of students, the school enterprise collaboration "Old Character to New" action will be held at Shanghai Business and Tourism School and China Vocational School, respectively, to hold offline exchange activities for famous enterprise experts "entering the campus" and enterprise visits "leaving the campus". This will achieve the goal of "using learning to assist innovation, using innovation to guide innovation, and using competition to promote innovation", improve the education system that uses the development of old brand to drive innovation and practical employment in universities, promote the revitalization of old brand and the deep integration of industry, academia, and research in universities, and help explore new areas for school enterprise cooperation in promoting innovation of old brand and youth employment and entrepreneurship.

This activity was guided by Huangpu District Human Resources and Social Security Bureau, Huangpu District Federation of Trade Unions, and co sponsored by Huangpu District Employment Promotion Center and Nanjing Road Walkway Investment Development Co., Ltd.

Why do people choose the suburban park in Shanghai as the "place where dreams start"?, Overseas students returning to China to start their own businesses | Entrepreneurship | Suburban areas

Although only 28 years old, Shandong young man Xue Yunhao is already a "veteran entrepreneur". After graduating from Loughborough University in the UK and returning to China, he has had two entrepreneurial experiences in other provinces and cities. For his third entrepreneurial venture, he set his sights on Qingpu in Shanghai. "The park is big and new, and the office environment is very good!" This is Xue Yunhao's first impression of Shanghai Qingpu Overseas Chinese Entrepreneurship Park. Having settled in the park for just over a month, Shanghai Shike Fun Culture and Technology Co., Ltd., founded by him, has entered the right track of development, and the incubated trendy toy brand is about to face the market. The reporter learned that in September last year, the Qingpu Innovation Park located in the Hongqiao Business District officially opened, and soon became a dream destination for "Xue Yunhao". In less than a year, the park has attracted nearly 50 entrepreneurial enterprises, and among the nearly 200 international students working hard in the park, the vast majority are master's students

It is expected that the new output value will be about 5 billion yuan after production, and 7 major industrial projects in Xinzhuang Industrial Zone will be concentrated in the manufacturing industry

On June 30th, the Xinzhuang Industrial Zone in Shanghai held a concentrated groundbreaking ceremony for major industrial projects in 2023. Seven manufacturing projects, including Foster, Junjian Junze, and Aohua Endoscopy, began construction simultaneously, involving major equipment, biopharmaceuticals, new materials, fine chemicals, and productive service industries. It is understood that the 7 projects under construction this time have a total investment amount of 1.868 billion yuan, covering a total area of 134.48 acres. Among them, four new land acquisition projects and three existing renovation and expansion projects are expected to increase taxes by about 400 million yuan and increase production value by about 5 billion yuan after production. All 7 projects are in line with Minhang's "4+4" industrial positioning. The Xinzhuang Industrial Zone has started construction on 7 industrial projects in the same area, making manufacturing a key driving force for the park's economic development, while promoting the high-end and intelligent manufacturing industry in Minhang

Why Shanghai's "Project" Continuously Rises, 30 Years of Method | Service | Shanghai

In summer, Yang Quan, a delivery rider from Lincang, Yunnan, has once again encountered the toughest delivery season of the year. However, his heart is steadfast: the "Warm New Nest" new employment group service station in front of the Zhaofeng Square in Zhongshan Park is a harbor for him and his colleagues to shelter from wind and rain throughout the year, regardless of the extreme cold or heat. This is one of the many "warm new nests" in Changning District. Yang Quan, born on the banks of the Lancang River and born in the 1990s, did not know that in the bustling city center of Shanghai, many people used to live in shabby houses, some of whom also faced insurmountable difficulties such as serious illness and unemployment. The Huayang Road Street in Changning District, where Zhaofeng Square is located, is one of them. 30 years ago, grassroots cadres in Huayang visited day and night to understand the living conditions of all the disadvantaged groups and helped them solve difficulties one by one. From then on, a person who understands people

Do young people face three job search dilemmas? Shanghai Jinshan Holds a Theme Day Event for Employment and Entrepreneurship of College Graduates | Entrepreneurship | Jinshan

On the afternoon of June 19th, the 2023 "Yangui Jinshan · Employment in the Bay Area" theme day for employment and entrepreneurship of college graduates in the annuity mountainous area was held at the Haikuo Dong'an Cultural and Creative Industry Park. A series of activities were held on site, including the release of employment brochures, sharing of employment and entrepreneurship experiences, high-quality enterprise roadshows and talent recruitment, display of employment work achievements, comprehensive launch of seedling raising ceremony, and special recruitment activities, attracting a large number of key enterprises, internship bases, and college students to attend. It is worth noting that 52 companies participated in the on-site job fair that day, providing 212 positions and recruiting 570 people, with salaries generally ranging from 7000 yuan to 10000 yuan; Nearly 300 people entered the venue, received 238 resumes, and initially reached employment intentions for 75 people. At the launch ceremony, a skit titled "You and I on the Road to Job Seeking" was performed,

The outdoor space of the China Maritime Museum is open for free at night for the first time, and the exhibition of maritime heavy equipment showcases the new ocean | China | Museum

On June 13th, under the guidance of the Shanghai Municipal Transportation Commission and the Shanghai Municipal Oceanic Bureau, the "Exploration of Deep Blue: China Ocean Science and Deep Diving Exhibition" jointly organized by the China Maritime Museum and the Shanghai Marine Management Affairs Center was officially launched at the China Maritime Museum. The exhibition will be held in the second temporary exhibition hall of the museum and will last until October 8, 2023. This exhibition is the second exhibition of the "Contemporary China Maritime Equipment Series Exhibition" launched by the China Maritime Museum, following the "Blue Ship Theory". The exhibition is divided into four parts: "Comprehensive Science Examination", "Professional Science Examination", "Special Science Examination", and "Guarding the Blue Ocean". From the perspectives of technology, equipment, and nature, the exhibition focuses on showcasing the brilliant achievements of contemporary China's marine science examination and deep diving industry, explaining the harmonious coexistence between humans and the ocean, strengthening ocean awareness education, and helping to promote marine culture

Important news

The boundless scenery is always new-General Secretary Xi Jinping guides the construction of digital society, review and development | education | society Unswervingly Promote and Improve the Comprehensive and Strict Party Governance System Xi Jinping | Strict Party Governance | System "Seeking Truth" magazine published an important article by General Secretary Xi Jinping "Improving the Comprehensive and Strict Party Governance System and Promoting the New Great Project of Party Building in the New Era to Develop in Depth" State | President | Xi Jinping General Secretary's thoughts are still in my mind, learning from the season | building a modern marine ranching power | developing | the ocean Leading the way with a heavy load | More vitality in opening up to the outside world, stronger momentum in science and technology innovation - Strong development momentum in the ancient capital of Xi'an Automotive | New energy | Opening up to the outside world Chinese Stars | 210 Seconds Review of the Victory of Aerospace Heroes on their Way Home! Flying | Divine Boat | Hero

Political situation

What are the remaining obstacles in the investigation and undercover investigation by the law enforcement inspection team of the Municipal People's Congress? This work evaluates that Shanghai has always been at the forefront of garbage classification | garbage | law enforcement Looking forward to the global high-quality engineering enterprise layout in Shanghai, Mayor Gong Zheng meets with the President elect of the World Federation of Engineering Organizations | Global | Quality To jointly discuss and deepen cooperation and exchange in counterpart support, Chen Jining and Nie Zhuang led a discussion on the work of the party and government delegation in Kashgar, Xinjiang Chen Jining and Gong Zheng jointly inspected and discussed, jointly serving the overall development of the country! Yin Li and Yin Yong led a Beijing delegation to Shanghai to inspect the delegation's development and overall situation Contributed about 1/4 of the GDP of Shanghai, currently with 70000 foreign-funded enterprises in Shanghai. The Youth Association of Shanghai Foreign Countries has helped each other in terms of membership and GDP The representative group of Yangpu Street helps to alleviate public concerns, with garbage belts turning back into green belts and street lights lighting up again in residential areas | Representative | Yangpu

Economics

What else can I rely on for growing vegetables?, Agricultural Experiment of a Group of Young People: Lettuce without Heaven or Earth | Physical Strength | Agriculture Very few have been rejected at once... Shanghai Automotive Engine Factory has presented 49 automotive grade chips to solicit domestic alternatives to SAIC | Netherlands | United States | Lingang Pujiang International Science and Technology City | Substitution | Import | Localization | Automotive grade chips Is there still a "flower head" in domestic blockchain?, No Bitcoin, First Blockchain Technology National Standard Released Web3.0 | Blockchain | Domestic These top domestic and international beverage cold drink brands have rolled up like this, in order to welcome the overall recovery of the consumer market as a brand | Sugar Tea | International Making a dojo inside a snail shell allows the city's scraps to make a comeback. This European style garden in Shanghai used to be a "stone" on the road. Shanghai Pocket Park | Sparrow Little Dirty | Making a dojo inside a snail shell 23 industry associations (business and academic) in the Yangtze River Delta have established alliances to provide trade adjustment assistance, and the foreign trade situation is complex and severe. | Trade | Alliance

Regional situation

Shanghai Charity Foundation Successfully Issued First Electronic Donation Receipt Community | Activity | Shanghai Charity Foundation Carry out normalized social theater performance activities, and the "hometown of drama" Songjiang Xinbang will resume stage and social theater | Drama | Songjiang Xinbang How to promote and replicate the "near rail model"? Changfeng Xincun Street Building Party Building 4.0 Model | Building Committee | Jintie The largest single scale near zero energy consumption building in Shanghai will be built, and the construction area of the first batch of "Jiabao Smart Bay" in Jiading New City will start | plot | first batch Jing'an creates "one park, one theme", and the art exhibition "Painting Life and Coloring" opens at Jing'an Sculpture Park to experience | Art | Jing'an The highlights of the Xuhui exhibition area at the first Carbon Expo are frequent, including waste plastic recycling and environmental protection roads, Shanghai's first near zero carbon community, low-carbon | green | community

Viewpoint

"White carbon" is on the rise, and there are many colors of carbon? This is definitely not sensationalism, carbon dioxide emissions, color Where does the trend go: "China-Chic" cultural and creative market status, development trend and innovation path Cultural and creative | Chinese goods | China-Chic He demonstrated the essence of the revolutionary ideology and spiritual qualities of communists, and during his brief 40 years of life, Secretary Yu Xiusong's ideology What is the relationship between the "four major functions" and the "five centers"? Accurately grasp these two key elements | functions | relationships Why mention "Clean Your Plate Campaign" again?, Today's life | leftovers | CDs To find the balance between digitization and greening, experts say that excessive digitization may increase energy consumption. Digital | Green | Digitization

Vision

Celebrating the Second Anniversary of the US Army's Withdrawal, [Looking at the World] Afghan Taliban Armed Security Personnel March Typhoon | Taliban | Afghanistan It's more convenient to buy book exhibition tickets offline today, including ID card, cash, and old-fashioned mobile phones. Lu Xun | Book Exhibition | Mobile Phone These spaces create multiple interactive viewing experiences for citizens and tourists, playing with weekend aesthetics | Design | Citizens The opening ceremony will continue as usual. [Looking at the World] The opening match of the Women's World Cup. A shooting occurred in Auckland City, resulting in three deaths. The World Cup | Event | Opening match World Blood Donor Day: Oriental Pearl TV Tower, Shanghai center and other city landmarks light up Life Red World Blood Donor Day Take the artwork home for a thousand yuan? Many people come to this exhibition for their "treasure hunting" works | gallery | to take home