Still mentioning "50 check-in points that I must go to in my life"? It's outdated! How to Play Shanghai International Tourism Resort in Current Cultural and Tourism Projects | Industry | Lifetime

Release time:Apr 13, 2024 23:56 PM

How can the cultural and tourism industry, which has rapidly recovered after three years of pandemic, achieve faster and higher quality recovery and rebirth? At the 4th TRUE Cultural and Tourism Productivity Summit held today at Shanghai International Tourism Resort, experts, scholars, and senior practitioners from various fields focused on the theme of "recovery, renewal, and regeneration". They held various forms of industry exchanges around "cultural and tourism investment" in the context of cultural and tourism recovery, such as themed forums, professional institution evaluation and distribution, investment matching meetings, investment and financing docking meetings, cultural and tourism project roadshows, and cross-border integration exhibitions, to share cutting-edge trends in cultural and tourism investment and promote industrial collaborative cooperation.

Major cultural and tourism projects lead the high-quality development of the industry

Since the beginning of the 14th Five Year Plan, various regions have successively released investment lists for major projects. In 2022 alone, there were over 3000 major investments in the cultural and tourism field nationwide, with a total investment amount exceeding 3.8 trillion yuan. From the list of investment projects and investment amounts in various regions in 2022, cultural and tourism projects have become an important tool and carrier for investment, and Shanghai is no exception.

According to the 2022 Shanghai Major Construction Project List released by the Shanghai Development and Reform Commission, Shanghai plans to arrange 173 formal projects, including 6 key cultural and tourism projects, all of which are under construction. Among them, Shanghai LEGO Park is the first international IP parent-child family entertainment theme park resort in the Yangtze River Delta region, with a total investment of 550 million US dollars; French theme park brand Pude Fu is building an immersive cultural and tourism experience project called "City of Light" in Xuhui District. After the project is completed, it is expected to receive more than 1 million visitors annually. At the same time, Shanghai is planning to build a cable car that spans the Huangpu River - the "Heart of the Pujiang River". The cable car will connect the Xuhui Binjiang and Pudong World Expo Cultural Park, adding a dynamic and fashionable new business card to the world reception hall.

In addition, Shanghai has provided financial support to 212 cultural and creative industry projects under construction in the city, with a maximum municipal level funding support amount of 3 million yuan for a single project.

In the "2023 TOP10 Yangtze River Delta Investment Value Tourism Destinations" list released at this summit, ten destinations including Shanghai International Tourism Resort, Jinshan District in Shanghai, Jiangning District in Nanjing, Tianmu Lake Tourism Resort in Jiangsu, Taicang City in Suzhou, Xiangshan Shipu Fishing Port Ancient City in Ningbo, Keqiao District in Shaoxing, Lishui Guyan Painting Township Tourism Resort in Zhejiang, Jixi County in Xuancheng, and Shitai County in Chizhou, Anhui, were awarded the "2023 TOP10 Yangtze River Delta Investment Value Tourism Destinations".

The era of cultural and tourism real estate sales has come to an end, and operation is king

In the past decade, major cultural and tourism projects in various regions have emerged in the form of "tourism+real estate", and have also made a lot of "fast money". In this regard, Ding Zuyu, chairman of Clary Group, who participated in the summit, believes that this model is no longer applicable, and the successful password of cultural tourism real estate is difficult to copy. All major developers are actively looking for a breakthrough in the new era, and operation has become a crucial link.

Ding Zuyu gave an example that in recent years, Beidaihe Anaya, which has been popular among the "cultural and youth" group, is essentially a tourism and vacation real estate project. But due to its excellent operation, this project has attracted a group of art enthusiasts from the ages of 20 to 60, becoming a hub for "northern art youth". When the surrounding houses can only be sold for about 8000 yuan per square meter, the Anaya property project can be sold for about 30000 yuan per square meter. The reason is that this project not only has important cultural functional spaces such as the Lonely Library, Art Center, Dune Art Museum, Anaya Theater Community, but also has sufficient content operation. "A few days ago, I looked at their drama festival list and found that the 10 day schedule was packed with programs, covering four major sections: drama art, life art, cross-border art, and public art. The content was very rich!"

In the popular cultural and tourism project of Datang Night City in Xi'an, there are over 20 free performance projects on a short two kilometer pedestrian street to attract tourists. 80% of the tourists walking on this street are dressed in Hanfu, which not only makes people wearing suits look a bit unconventional here, but also supports more than 500 main Hanfu rental and makeup shops on the pedestrian street, with thousands of employees in these shops. Ding Zuyu said that this pedestrian street can attract over 100000 passengers on an ordinary workday night, and its content operation is indispensable. He believes that in the future, the concept of "50 check-in points that must be visited in a lifetime" will gradually be phased out, and more traffic and consumption will be attracted by high-quality, benchmark cultural and tourism projects.

At this summit, experts, scholars, and industry leaders such as Feng Xuegang, a professor at the School of Business Administration of East China Normal University and director of the Yangtze River Delta Tourism Development Research Center, Li Xuemin, a member of the Rural Research Institute of the National Public Culture Development Center of the Ministry of Culture and Tourism and former director of the Dongcheng District Bureau of Culture and Tourism in Beijing, Chen Xiaoyun, Vice President of Pop Mart, and Joseph COURTMANCHE, Chief Production Officer of Pude Fu Asia, also engaged in in-depth discussions and exchanges on the "three new" market opportunities of Z generation cultural and tourism consumption, the realization of contemporary value through reconstruction of traditional cultural IP, and the "great acceleration" under the trend of deep integration of culture, business, and tourism.

What new concepts are reflected in the concept of "strengthening the body and keeping fit"? For the first time in the history of Shanghai Lupu Bridge, structural maintenance has been quietly completed for the Lupu Bridge | Bridge | Concept

The Lupu Bridge, the sixth bridge on the Huangpu River in Shanghai and known as the "world's largest arch," has recently completed its first structural repair since its construction. Since 2015, Shanghai's urban bridges have entered a peak maintenance period, with several iconic bridges undergoing maintenance and renovation, including Zhejiang Road Bridge, Nanpu Bridge, Yangpu Bridge, Songpu Bridge, etc. Why did the Lupu Bridge, which is younger than them, start "strengthening and keeping fit" early on? The Jiefang Daily Shangguan News reporter learned that after this maintenance, the Lupu Bridge still needs to consider upgrading, reflecting the new concept of urban municipal facility operation. How long can disease removal last? June 28th is the 20th anniversary of the opening and operation of the Lupu Bridge. Why did a young bridge who had just turned 20 start maintenance work early? The design period of the main structure of Lupu Bridge is 1 year

More than 25000 daily road cleaning personnel are dispatched, and the Dragon Boat Festival holiday park receives 1.55 million visitors. Forest | Facilities | Personnel

The Dragon Boat Festival holiday has been affected by rainy weather, resulting in a decrease in the number of visitors to Shanghai parks compared to the same period in previous years. The Shanghai Greening and Urban Appearance Bureau announced today that during the Dragon Boat Festival holiday, Shanghai Park received a total of 1.5536 million visitors. The holiday coincides with heavy rainfall, and the Shanghai greening and urban landscape industry adheres to the principle of "safety first, constant preparedness, prevention as the main focus, and full efforts to rescue". It actively responds to conditions such as heavy rainfall and thunderstorms and strong winds, and arranges frontline workers to arrive at work in advance within three days. More than 25000 road cleaning personnel are dispatched daily, and key areas such as bus hubs, scenic areas, subway station entrances and exits, and large commercial districts are quickly cleaned and cleaned. Garbage and fallen leaves around drainage outlets are promptly removed to ensure the travel of citizens. The Shanghai Greening and Forestry Department tied up new types of trees in advance, cleaned up dead branches and fallen leaves in ditches, and cleared forest drainage

The consumption scene of Xujiahui Nightlife Festival continues to be updated, and the more exciting the night, the more local | Consumption | Xujiahui

"Night economy" is a barometer of urban vitality. As one of the national level night culture and tourism consumption clusters, since the opening of the 2023 Shanghai Nightlife Festival, the consumption scenes of "sports+", "local+", and "trend+" have continued to innovate in Xujiahui Nightlife Festival, bringing a new consumption experience of "more exciting the night" to the general public and tourists. As one of the first sports industry clusters in Shanghai, the "2023 Xuhui District Sports Consumption Carnival" was launched from June 9th to 11th in the Xujiahui commercial district. During this 3-day carnival, more than 30 famous sports brands, leading sports enterprises in Shanghai, and characteristic sports institutions were shortlisted for the event. In addition, Shanghai Free Fighting Amateur Open, China Coordinate Shanghai Xuhui Directional Outdoor Challenge, Xuhui District Basketball Season Finals, One Dart Throwing Victory Dart Challenge, etc

How to play with the soaring prices of European tours? "Spending less money to visit more places" can still achieve world | Europe | European tours

After three years of the epidemic, the country has reopened and the outside world has changed a lot. For Chinese travelers, inflation in many countries around the world and the European energy crisis have caused the cost of European travel to rise sharply. In the face of such a new situation, at the "2023 European Travel Carnival" that kicked off in the shopping street of Jing'an Temple Station of Shanghai Metro today, tourism practitioners put forward the concept of "Travelmoreforless" and strive to provide more customized travel routes for tourists who prefer characteristic routes. This European Travel Carnival is the fourth "May 5 Shopping Festival" and one of the important activities of the "Shanghai Import Hi Shopping Festival. From Switzerland, UK, Croatia, Poland, Norway, Denmark, UK, Hamburg, Flanders, Belgium, Sweden, Portugal, etc

What does the Lujiazui Forum rely on to attract global attention? Over the past 15 years, the forum has focused on economics, finance, and other related topics

Tomorrow, the 14th Lujiazui Forum will open in Shanghai. Since its establishment 15 years ago, this high-end dialogue and exchange platform in the financial field has become a business card for Shanghai and also a business card for China's finance to go global. An interesting coincidence is that the first Lujiazui Forum started in 2008, when people were concerned about when the global economy could improve and recover under the impact of the financial crisis. And what everyone is more concerned about in this forum is obviously how finance can help global economic recovery after the epidemic. The questions are similar, but the answers are not exactly the same. Every time global financial professionals come to the Lujiazui Forum, they are searching for answers to financial development issues in the real world. Over the past 15 years, some answers have gradually become clear, while others are still being explored. Perhaps this is why the Lujiazui Forum has caught the world's attention

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