The seven treasures of golden melons that have been "rescued" have been harvested and put on the market... Where are the "four famous melons in Shanghai" from the past now? Recent Gold | Seven Treasures
On the afternoon of June 29th, at the Golden Melon Plantation of Zhengyi Horticultural Co., Ltd. in Minhang District, the Minhang District Agriculture and Rural Committee held a press conference on the regional public brand of Qibao Golden Melon, launching a fashionable packaging tailored for Qibao Golden Melon, and releasing distinctive IP images and cultural derivatives, announcing the return of Qibao Golden Melon in a high-profile manner. It is reported that this year, the planting area of Qibao Golden Melon is 85 acres, with a yield of about 2300 kilograms per acre. The market period is from early June to mid July, and the price is 8-15 yuan per piece.
Qibao Golden Melon was once known as the "Four Famous Melons of Shanghai" along with Sanlin Collapse Melon, Tinglin Snow Melon, and Baoshan Sea Holly. But decades ago, with the degradation of varieties, the introduction of new varieties, and the acceleration of urbanization, these distinctive melons disappeared without a trace and became the "good taste" in memory. In recent years, the Three Forest Collapse Melon and the Tinglin Snow Melon have reappeared in the martial arts world, and the Seven Treasures Golden Melon is no exception.
![The seven treasures of golden melons that have been "rescued" have been harvested and put on the market... Where are the "four famous melons in Shanghai" from the past now? Recent Gold | Seven Treasures](https://a5qu.com/upload/images/b53d557335cc12407d425bb20d52b589.jpg)
If we want to trace the origin of the Seven Treasures of Golden Melon, it was recorded in the "Songjiang Prefecture Annals" during the Ming Zhengde period: "There is a type of melon that is as big as a goose and has a yellow skin as gold, called Golden Melon." However, the "ten tendons" distributed on its body make it different from ordinary Golden Melon. In the 1960s, Qibao Golden Melon was widely planted in Shanghai, especially in Qibao East Lianming Village and Zhonghua Village. After the Seven Treasures Golden Melon is ripe, its skin turns golden yellow with a rich and fragrant aroma. The fruit skin is thin and tender, and the taste is slightly sticky and sweet. Qibao Golden Melon is not only a unique variety, but also a carrier and symbol of the inheritance of agricultural culture in Minhang District, Shanghai.
How to strengthen the protection, development, and utilization of local germplasm resources, and revitalize "old varieties"? In 2013, the Agriculture and Rural Committee of Minhang District specifically established the "Qibao Golden Melon Conservation Team" to carry out rescue and protection work on the Qibao Golden Melon. In order to more scientifically protect the germplasm resources of Qibao Golden Melon, technicians visit and inquire about the original seeds through various means. Finally, they obtain a batch of Qibao Golden Melon seeds from old farmers and purify and rejuvenate them.
![The seven treasures of golden melons that have been "rescued" have been harvested and put on the market... Where are the "four famous melons in Shanghai" from the past now? Recent Gold | Seven Treasures](https://a5qu.com/upload/images/fe04e1fad2bb168d68ab7de4e9e687dc.jpg)
After more than three years of effort and five generations of purification and rejuvenation, the technical team has overcome various technical difficulties such as difficult seedling cultivation, high disease and pest infestation, low sugar content, and short shelf life. They have continuously improved their planting methods and applied green cultivation techniques, finally enabling Qibao Golden Melon to retain its original characteristics while significantly improving its fruit weight, flesh thickness, and taste sweetness. Its iconic "ten tendons" and unique sweet aroma have awakened the "taste in memory" of a generation.
Since 2017, Qibao Golden Melon has been promoted and planted in Minhang District. In 2018 and 2019, it has been expanded and planted in areas such as Zepu in Xinjiang and Baoshan in Yunnan, which have been supported by Minhang District, resulting in good economic and social benefits. In 2020, the Agriculture and Rural Committee of Minhang District continued to promote the protective development and utilization of the germplasm resources of Qibao Golden Melon, and promoted planting in multiple cooperatives such as Shanghai Lvzhong Fruit and Vegetable Planting Professional Cooperative, Shanghai Hongyi Vegetable and Fruit Planting Professional Cooperative, and Shanghai Zhengyi Horticulture Co., Ltd. located in Pujiang Town.
![The seven treasures of golden melons that have been "rescued" have been harvested and put on the market... Where are the "four famous melons in Shanghai" from the past now? Recent Gold | Seven Treasures](https://a5qu.com/upload/images/01f18b08c37983d2aae01f9feda1799d.jpg)
In 2021, Qibao Golden Melon successfully applied for national geographical indication agricultural products, with a designated geographical protection area in 10 administrative villages in Minhang. In the past two years, whenever the Seven Treasures Golden Melon participated in exhibitions and sales, it attracted a large number of citizens to stop and watch. When they saw this old variety in their memory, people expressed nostalgia and love, and looked forward to tasting and purchasing it. In 2022, Qibao Golden Melon was listed as a key variety for collection and protection of germplasm resources in Shanghai.
At present, Qibao Golden Melon has expanded its online and offline diversified sales channels. Offline, in addition to on-site picking at various planting bases, citizens can also go to the two sales points of Qibao Old Restaurant and Tangqiao Restaurant on Qibao Old Street, as well as the Minhang District Consumer Assistance Living Hall and Shanghai Xin'an Agricultural and Sideline Products Wholesale Market. Online, the picking parks in each base launched live broadcast sales+WeChat official account online shopping mall sales.
![The seven treasures of golden melons that have been "rescued" have been harvested and put on the market... Where are the "four famous melons in Shanghai" from the past now? Recent Gold | Seven Treasures](https://a5qu.com/upload/images/fc36a53256e13bc9da77c278f7962230.jpg)
It is reported that Minhang District will also take "Seven Treasures of Golden Melon" as the theme, build a leisure cultural tourism picking park, hold cultural festival activities, integrate traditional agriculture with agricultural experience, urban leisure, health and vacation industries, and continuously enhance the public brand value and cultural connotation of "Seven Treasures of Golden Melon" in the region, making it a "golden business card" for the revitalization of Minhang's urban agricultural industry.