Why do we still have to accept adjustment? Jay Chou instantly transforms into Lin Zixiang? Is the seat like a blind box? Buying concert tickets at a high price
It was clearly Jay Chou's concert ticket page that I clicked on to grab tickets, but after paying, I found out it turned out to be Lin Zixiang? Yesterday, several netizens posted on social media that they had purchased tickets for Jay Chou's concert but were "reassigned" to other singers. The relevant ticketing platform currently responds that this is caused by users frequently clicking on the purchase page and making mistakes.
This year's performance market is exceptionally hot, and many viewers lament that buying tickets is too difficult. Even nationwide ticket sales and cross city star chasing are still difficult to obtain, resulting in a sharp increase in consumer costs. And almost all concerts cancel seat selection and expand the high priced ticket area, which actually reduces the experience. "It's like spending money, but it has to be adjusted to the last few rows."
Recently, the Ministry of Culture and Tourism and the Ministry of Public Security jointly issued a document to strengthen the standardized management of large-scale commercial performance activities with more than 5000 people, implement a strong real name system, and the number of public ticket sales shall not be less than 85%. In the eyes of industry insiders, this move is expected to curb scalpers' ticket scalping space, and as the performance market recovers as usual, the situation of difficult to obtain tickets is expected to improve.
Jay Chou's ticket will be changed to someone else after payment?
On September 12th at 18:00, the Jay Chou 2023 "Carnival" World Tour Shanghai Station, which will be held from October 12th to 15th, opened ticket pre-sales, with over 110000 tickets sold in a flash. However, recently some netizens posted pictures, text, and videos on social media platforms, stating that they had purchased tickets for Jay Chou's concert, but after paying, they became other singers, including Lin Zixiang, Yu Wenwen, and Liu Yuxin.
The ticketing platform Ticketing Planet stated that it has established a relevant working group to investigate the issue as soon as possible, repeatedly reviewing the ticketing videos recorded by netizens and conducting technical investigations. Piaoxing stated in its response that as the time for grabbing tickets for Jay Chou's concert approached, users frequently clicked on the "Ticket Preparation" area at the bottom of the purchase page. After clicking "OK" in the "Ticket Preparation" section, users operated "Return" again to return the page from Jay Chou's concert to the pre search list page. The user continuously clicks on the original "ticket preparation" area below this page, causing them to mistakenly enter other programs below the list. They place an order for the ticket and make payment without confirming the ticket purchase item and ticketing session. The ticketing planet also includes a ticketing video posted by netizens, restoring the process of their ticketing mistakes.
More than one person has encountered such a situation. Some netizens said that they entered the ticket grabbing process through the "hot grab" link in the center of the ticket planet homepage. "At that time, it must have been the Jay Chou concert ticket purchase link, and there was no scrolling." However, after making the payment, they realized that they had actually purchased tickets for veteran singer Lin Zixiang.
Different ticket purchasing apps have different page link designs, which may lead to errors in highly stressful situations for users
According to industry insiders, although the "hot spot" on the ticket planet is fixed, it will immediately become a link to other performances after the current concert tickets are sold out. At present, almost all popular concert tickets are sold in seconds, and the switching time has become very short. Ticketing apps usually have several confirmation pages before payment, and ticket buyers should also pay attention to checking. In addition, viewers who enter through the popular performance link on the homepage of the barley app have also purchased the wrong ticket. This operation is suspected to be due to the scrolling of the page, and the user mistakenly operated while switching between different sessions on the page.
Some viewers suggest that the page design of ticketing apps should be more user oriented. Mr. Chen, a white-collar worker who snatched tickets to Jay Chou's Shanghai concert, suggested that ticket times should be staggered for different concerts, and the hot grab links on the homepage should be designed to be fixed and eye-catching. Do not immediately change the backend links. Some viewers also suggest reducing the steps for purchasing tickets: "Enter the page, confirm, and purchase several steps in the program, and the probability of errors is high in highly tense situations."
Do tickets of the same price range also rely on "adjustment" of seats?
Despite grabbing the most expensive ticket for Jay Chou's Shanghai concert, Mr. Chen still felt a bit uneasy: "Who knows where the system has relocated my seat?"
According to the currently released concert distribution map online, Jay Chou's concert interiors are divided into three price ranges. The most expensive one is 2380 yuan. "The performance venue is also very large with only the interior, and there are more seats in the 2380 seats than the remaining two seats combined. The same ticket price will result in a much worse appearance before and after." Mr. Chen is worried that the seats he bought at a high price may not even be as close to his idol as the 1280 seats in the stands.
Mr. Chen's concerns are not unfounded. At the recently held Li Zongsheng Shanghai concert, there was only one ticket worth up to 2580 yuan on the venue. Mr. Luo, a citizen, bought an infield ticket but sat in the back half of the infield. "The infield is divided into three sections and separated by railings, and the seats are flat, so it's not as clear as the stands being raised with stairs." Mr. Luo remembers that in the past, the price range of the infield was divided into two to three levels, and some concerts could even choose the number of rows. "Why do some viewers support scalpers? Some viewers who can spend 2580 yuan to buy tickets don't mind raising the price and choosing a position as high as possible."
In addition to seats that resemble blind boxes, a few friends yearn to sit together, which has become a luxury. Taking Jay Chou's concert as an example, one account can grab up to two tickets on multiple apps. Ms. Bai, who has only been working for two years, "grew up listening to Jay Chou's songs since childhood" and wants to go to a concert with two female classmates from outside the city. "It's embarrassing whether we can get this ticket or not." Some of the tickets she can get are also very awkward. Earlier, a netizen posted photos on social media and entered the concert with a numbered ticket, only to find that there was a separate passage. "Even if two people came to listen to the concert, it seems like there was only one person."
"Can we not open the blind box for the seats?" Mr. Luo hopes that the organizers can provide more choices for the audience based on the on-site situation. "There are only a few venues for concerts held in various cities. Before invoicing, the organizers should have a clear understanding of the stage design and seating experience, design a relatively reasonable price range, and avoid disputes like Leung Ching ru's concert where stage pillars block the view."
Can the new ticket purchase regulations eliminate "pedestrians and cattle"?
Why is it so difficult to buy concert tickets this year?
According to staff from some performing arts companies that undertake concerts, the performance market has returned to normal this year, and the audience's consumption willingness is unprecedented; Entertainers flock to start performances, and the venue schedule is difficult to find. Taking Jay Chou's Shanghai concert as an example, currently there are over 5 million people interested in watching it on the Damai app. During Jay Chou's concert in Tianjin, the local cultural and tourism department announced that the concert attracted 185000 visitors, of which 62% came from other places, and the cumulative comprehensive consumption drove over 3 billion yuan. "Many viewers across the country are vying for tickets, chasing stars across cities, and some are also on vacation for tourism."
"In the past, a small portion of so-called scalpers were able to obtain tickets from distributors for resale, while others relied on receiving invitation letters and refunds from others before selling them at a higher price. According to industry insiders, this year's performance market has been booming, giving rise to a group of" passersby ":" Although these people do not want to watch a singer's concert, they will also join the ticket grabbing army because they know these tickets can be sold at a higher price. "Previously, some concerts not only allowed refunds, but also gifting, and passersby can be sold at a higher price through idle item trading platforms before being" gifted ".". "If you're lucky enough to earn thousands of yuan by moving your fingers, why not do it?"
However, a new regulation from the Ministry of Culture and Tourism and the Ministry of Public Security is expected to close this loophole. According to this regulation, large-scale commercial performances with more than 5000 people will adopt a "strong real name" system, which means real name ticket purchase and real name entry. Each performance can only purchase one ticket per ID card, and the identity information of the ticket buyer and the entrant will be consistent. Previously, there were multiple concerts in Shanghai that required a unified number of people, ID cards, and tickets to enter. Many viewers are happy about this, and Mr. Chen said, "If 'strong real name' is prohibited from being gifted again, the space for 'passersby and cattle' will be basically compressed."
The organizer of Jay Chou's concert reminds the audience to seize risks before invoicing
Another regulation, which stipulates that the number of publicly sold tickets must not be less than 85% of the approved audience, has dealt a blow to scalpers who rely on distributors and other channels to obtain tickets and invitation letters. At present, some scalpers have shifted to the "proxy grabbing" market. Viewers who want to buy tickets need to provide all information such as their ID number and ticket platform account password to the scalpers, and the other party will act as a proxy to grab them. It is reported that the ticket fee for Jay Chou's Shanghai concert is only about 3000 yuan, and the ticket payment will be borne by oneself. A scalper on behalf of Jay Chou revealed to reporters that the situation of ticket grabbing for his Shanghai concert was "tragic". He posted a message on his social media in advance asking him to "not disturb" after the ticket was issued, and then notified him one by one two hours after grabbing it.
In the view of industry insiders, as the performance market recovers, the intensity of ticket grabbing for future concerts is expected to ease, and the introduction of new regulations will also curb ticket scalping. "New issues may arise in the future, such as whether there will be ticket grabbing software attacking platforms, and all parties need to continuously improve their strategies."
