Introducing the "New Youth Theory of the Great World" for the first time, Shanghai Great World enters the Night Hi 2.0 stage. Shanghai Great World | Theater | Youth
There are too many threads in life, and I choose to go to the theater to cut them. Drama creators recently talked about the healing power of drama culture in the Shanghai World. Xu Li, vice general manager of Shanghai Grand World, said that the Grand World Performance Night Market has been held for four consecutive years, and this year's theme is "China-Chic New Youth". As the first speech themed sharing activity introduced by the performing arts night market, "New Youth Talk in the Big World" had a total of 11 guests bringing 10 exciting sharing sessions.
Since its opening on June 17th, the Shanghai Grand World Performing Arts Night Market has attracted a large number of tourists. During the Dragon Boat Festival holiday, the Greater World Night Market has once again launched new activities, focusing on multiple elements such as "food, travel, shopping, entertainment, exhibitions, and performances", entering the Night Hi 2.0 stage, bringing more trendy and new experiences to young people. The first performance of Happy Fried Dough Twists's "Airborne fiancee", the "Finals Champion Night" of the China Voice Singer Competition Shanghai General Division in the big world, and the immersive live action game play "Mobius Night" opened the century old big world live action map... Nearly 60 musicals, dramas, game plays, music clubs, etc. were held, and the international diffuse exhibition attracted about 4000 players into the big world. In the opinion of Fei Yiqun, the general manager of Fried Dough Twists Kaixin, "Happiness is the best healing power, and different performance forms provide different levels of happiness." Wang Wenwen, the founder of Meijing Culture, hopes that musicals will become a part of young people's life, "when you feel lonely, let all the audience and actors on the stage accompany you."
"Generation Z audiences are Internet aborigines. In the process of drama watching, they emphasize more on participation and information interaction. Game theaters and new immersive performance spaces meet their sense of participation and become a way of entertainment and social interaction." Fei Yiqun said that Happy Fried Dough Twists has performance projects in many traditional theaters, and the "Fake Auctioneer" premiered in the big world is an immersive game theater. The audience does not sit down throughout the whole process, and there is no very clear distinction between actors and audience.
The counterfeit auctioneer game theater is divided into ten spaces, and the audience's identity in the virtual world is established from the moment they enter the corridor. Every day, each performance is jointly completed by users and actors. "The storyline and random plot of 'The Counterfeit Auctioneer' are more like a parallel universe to young people, rather than watching a story that has little to do with them." Fei Yiqun said that Shanghai World, as a century old landmark, has a strong historical atmosphere in its architecture. "Young people consider watching 'The Counterfeit Auctioneer' as one of their leisure and social habits while eating, drinking, and playing. Therefore, compared to traditional theaters, the Great World Game Theater is more youthful and fashionable, and the audience's consumption power is stronger."
Wang Wenwen launched "King's Go" in the world and stayed in the show for less than a year. It was favored by a Korean musical production company and promoted overseas through copyright export. "The popularity of the world is gathering, attracting more audiences to get started. Many ordinary people think that the threshold for musicals is very high. We strive to cut these thresholds down, making everyone feel that entering the theater is a very easy thing," Wang Wenwen said.
"The Shanghai World is located at the center of the Performing Arts World. We are very willing to form a linkage with all the cooperating units of the World." Xu Li said, "Shakespeare's Globe Theatre has a secret channel, allowing viewers to go to the restaurant in time to replenish their energy.". There is also a "secret passage" in the big world, where every door on the first floor can lead to merchants. In the first phase, 12 restaurants opened in the big world. "The audience eats on the first floor, goes upstairs to watch a drama, and if they are still unsatisfied, they can go downstairs to have coffee, drink alcohol, and communicate with friends... Creating a new business model that integrates performance and consumption that young people like in the big world."
