What is the goal? Guomai Culture and Anhui Xinhua Strategic Cooperation
Guomai Culture Media Co., Ltd. and Anhui Xinhua Publishing Holdings Co., Ltd. recently held a strategic cooperation framework agreement signing ceremony in Shanghai. Both sides will fully leverage their respective resources, channels, technology, and industrial advantages, empower each other in various fields such as book sales channels, topic publishing, AI technology implementation, and IP derivative development, and carry out in-depth cooperation to explore and promote the upgrading of the publishing industry and content field together.
As a new publishing company driven by the Internet, Gome Culture has built a set of "Gome Mode" since its establishment 11 years ago through the "Gome Classic" product line with a total number of 500 varieties, more than 100 IP writers, "Gome Methodology" built by "Pyramid", "Value Prototype", "Traffic Cloud" and "CBC Sales Mode" based on the Internet matrix of 80 million users, and achieved industrial empowerment through reverse topic selection and basic digitalization, combined with the AI proofreading and AI comics under development.
Qu Hongbin, President of Guomai Culture, stated that with the help of Anhui Xinhua's high-quality resources in sales network, education service system, supply chain construction, as well as the forward-looking awareness and leading layout in the digital and intelligent transformation of the publishing industry, Guomai Culture will leverage its advantages in content planning, user connection, multi-point marketing, content digitization and intelligence in areas such as book sales channels, topic selection and publishing, AI technology landing, and IP derivative development, to help both parties achieve greater development.
Jin Tao, Secretary of the Party Committee, Chairman, and General Manager of Anhui Xinhua Publishing Group, likened the expectations and goals of strategic cooperation to three stages: "selling books is a book," "selling books is not a book," and "selling books is still a book." We not only need to fully leverage each other's advantages in content planning, book marketing, and channel distribution in the current stage, but also based on the two major sectors of "IP books" and "traditional books," carry out more active sales cooperation through customized books and other methods. We also need to fully explore the possibilities of content publishing and cultural and creative development between both parties, promote the derivative development of audio and cultural products of their respective advantageous books, and ultimately combine the digital transformation of the publishing industry to jointly launch high-quality cultural products that can truly write Chinese stories on the land of China.
