Taoshu Le · Sakura Valley Old Book Market and Sinan Beautiful Bookstore Festival were held in succession, and the Shanghai Book Fair continued its excitement
The lingering warmth of the Shanghai Book Fair in August has not dissipated. According to a press conference held on the afternoon of the 19th, the 2023 Shanghai Book Fair "Taoshu Le · Sakura Valley Old Book Market" and the 2023 Shanghai Book Fair · Sinan Beautiful Bookstore Festival will be held in succession from September 22, adding a strong fragrance of books to Shanghai and interweaving reading with the city to create a more beautiful scenery.
An endless treasure trove of books by the Suzhou River
![Taoshu Le · Sakura Valley Old Book Market and Sinan Beautiful Bookstore Festival were held in succession, and the Shanghai Book Fair continued its excitement](https://a5qu.com/upload/images/90bdadc8d2751741bf30473c5286a2e0.jpeg)
During the 2023 Shanghai Book Fair and the "Bookish China" Shanghai Week, Shanghai Book Company has been working hard to create a "Taoshu Le" section in the Century Chinese Studies Museum for the second consecutive year, becoming one of the most popular booths on site. From September 22nd to 27th, the first stop of "Taoshule Sakura Valley Old Book Market" will be unveiled at No. 186 South Suzhou Road, deeply integrating six major sectors: books and periodicals, exhibitions, lectures, cultural and creative, intangible cultural heritage skills, and interactive experiences.
The "Taoshu Le" booth at the Shanghai Book Fair is very popular
![Taoshu Le · Sakura Valley Old Book Market and Sinan Beautiful Bookstore Festival were held in succession, and the Shanghai Book Fair continued its excitement](https://a5qu.com/upload/images/160454537ea75197b8801a61e2e769eb.jpg)
The Taoshu Le Sakura Valley Old Book Market will set up an open-air book stall on the banks of the Suzhou River, and the Shanghai Book Company will concentrate on displaying and selling more than 15000 types of ancient books and magazines, selecting a batch of treasure books, rare books, cut edition books, and signed books, including the "History of Pre Qin" published by the Kaiming Bookstore in 1942 and written by Lv Simian, the "Classic Talks" published by the Wenguang Bookstore in 1946, and other rare varieties by Zhu Ziqing. The price range ranges from 5 yuan comic books, "Modern Chinese Painting Collection" to 9000 yuan "Notes on the Attendance of Xin Mao". There are over 1000 imported old books from Hong Kong and Taiwan, including humanities and social sciences, science and technology education, fashion life, Hong Kong and Taiwan literature, children's picture books, art, architecture, home decoration, and other categories, provided by Shanghai Hong Kong Sanlian Bookstore and Shanghai Foreign Language Book Company. The market not only provides express delivery services, but also professional personnel provide services for citizens to purchase old books.
"Taoshu Le" Market Effect Picture
![Taoshu Le · Sakura Valley Old Book Market and Sinan Beautiful Bookstore Festival were held in succession, and the Shanghai Book Fair continued its excitement](https://a5qu.com/upload/images/c645125af8e21709e2c1398d58583b7d.jpeg)
In addition to Taobao, citizens can also watch exhibitions, attend lectures, buy cultural and creative products, and experience interactive activities on-site. Kodak Magazine, founded in July 1930 in Shanghai, is a commercial photography journal that popularizes photography knowledge and advocates for a distance from popular photography. The theme exhibition "Witnessing China in Images: Kodak Magazine" will showcase 30 physical old journals of Kodak Magazine, which were collected by Shanghai Book Company from March 1935 to August 1937. On the afternoon of September 22nd, Xu Jianing, a historical imaging expert and Chinese photography historian, will share with readers the works of Sha Fei, a pioneer in the history of Chinese people's revolutionary photography, based on the concept of "documentary photography".
"The Lanxin Building on Yuanmingyuan Road, the founding site of Kodak Magazine, is only a hundred meters away from the market venue in a straight line." Shi Hongying, the general manager of Shanghai Book Company, said that the old book collection that walks into the urban space hopes to explore the urban culture in the books and magazines, so that citizens and readers can have more warmth and curiosity, and love this city even more. The four bridges on the Suzhou River near the market Zhapu Road Bridge, Garden Bridge of Shanghai, Sichuan Road Bridge and Shanxi Road Bridge will be designed as commemorative medals for readers to remember. The on-site check-in device, based on the old silhouette of "Zhejiang Road and Bridge" in the "Picture Daily", builds a spiritual bridge for readers to read. Another check-in point is to extract silhouettes of Shanghai's iconic buildings and abstract elements from books, using popular seals as a concept to showcase Shanghai's profound cultural heritage and the inseparable connection between the city and books.
![Taoshu Le · Sakura Valley Old Book Market and Sinan Beautiful Bookstore Festival were held in succession, and the Shanghai Book Fair continued its excitement](https://a5qu.com/upload/images/682a4fa2a5382e5b44bdd855536af4f4.jpg)
A check-in point based on the old silhouette of "Zhejiang Road and Bridge" in the "Picture Daily"
Another check-in point extracts abstract elements from silhouettes of Shanghai's iconic buildings and books, with seals as the concept
![Taoshu Le · Sakura Valley Old Book Market and Sinan Beautiful Bookstore Festival were held in succession, and the Shanghai Book Fair continued its excitement](https://a5qu.com/upload/images/26395212399e9ddd6f4110c4247e2d70.jpeg)
During the Old Book Market, Zhu Jing, the fourth generation inheritor of the ancient book restoration technique of Shanghai Book Company, will explain the knowledge of ancient book restoration on site and showcase the ancient book restoration technique. Multiple cultural and creative exhibition booths will also be set up on site to showcase cultural and playful items, as well as chapter collection activities to add a relaxed and interesting atmosphere to traditional culture. The two "Taoshu Le" themed activities will be shared by Gong Xinhan, Zhu Dajian, Cao Wenwen, and Chen Zishan, respectively.
"Taoshu Le" Theme Activity
![Taoshu Le · Sakura Valley Old Book Market and Sinan Beautiful Bookstore Festival were held in succession, and the Shanghai Book Fair continued its excitement](https://a5qu.com/upload/images/88acf241bd7fde3ce6956d460a80cbab.jpeg)
"Taoshu Le" Theme Activity
"Strolling the waterfront and savoring the fragrance of books, I hope that the Old Book Market will lead book lovers to the riverbank, allowing scenic lovers to feel the fragrance of books, and providing a richer content for the carefully crafted Suzhou riverbank," said Ding Qining, Secretary of the Party Working Committee of the Bund Street.
![Taoshu Le · Sakura Valley Old Book Market and Sinan Beautiful Bookstore Festival were held in succession, and the Shanghai Book Fair continued its excitement](https://a5qu.com/upload/images/e6009014e5ea33ad1c1a968b7d581338.jpg)
Appreciating the Fragrance of Books by the Suzhou River
Sinan Mansion, "Reading+" Linkage Revival Park
![Taoshu Le · Sakura Valley Old Book Market and Sinan Beautiful Bookstore Festival were held in succession, and the Shanghai Book Fair continued its excitement](https://a5qu.com/upload/images/734c9708852b433f7b3df0074d5bfc88.jpeg)
From September 28th to October 1st, during the Mid Autumn Festival and National Day holiday, as the first festival in China with bookstores as its theme, the "2023 Shanghai Book Fair · Sinan Beautiful Bookstore Festival" further expanded its scope, linked with the Revival Park, and continued the positioning of "reading+" cultural and social communication with the theme of "gathering all the beauty". It allowed citizens and readers to check in to the city's characteristic bookstores at once, gathering the diverse possibilities of physical bookstores in the future, and encountering essential elements of a beautiful life such as books, food, and music.
2023 Shanghai Book Fair · Sinan Beautiful Bookstore Festival
![Taoshu Le · Sakura Valley Old Book Market and Sinan Beautiful Bookstore Festival were held in succession, and the Shanghai Book Fair continued its excitement](https://a5qu.com/upload/images/aa43fd558aed9c22598ea6756a042d6c.jpeg)
During the event, Sinan Mansion and Fuxing Park will gather more than 130 exhibitors from 8 major sections, including 2 bookstore areas, 2 art and cultural creative areas, 2 living areas, 1 vinyl "gathering" music department, and 1 theater space. The two major bookstore areas invite more than 60 representative characteristic bookstores and publishing related institutions, including bookstores that reflect the personality of bookstore owners and unique book selection, as well as bookstores with public service attributes.
The Silan Beautiful Bookstore Festival will present bookstores and publishing institutions
![Taoshu Le · Sakura Valley Old Book Market and Sinan Beautiful Bookstore Festival were held in succession, and the Shanghai Book Fair continued its excitement](https://a5qu.com/upload/images/b05d699f6997374e720e5b2cf5ed5199.jpeg)
The two major art and design zones invite 40 cultural and creative art entities, a large portion of which are involved in visual work for book publishing, including cover visual design, binding design, and illustrators. The music section will launch the largest and most comprehensive outdoor vinyl concert in China to date. Nearly 20 vinyl collection DJs will share thousands of vinyl discs on site, perform continuously on three major stages for four days, and hold selected vinyl exhibitions, vinyl auditions, vinyl teaching, and more at the time zone gallery. During the bookstore festival, more than 20 on-site activities such as designer talks, workshops, and book clubs will be held. Artist Wang Meng and musician Yu Miao will bring a special performance at the Sinan Theater Beautiful Bookstore Festival.
The Sinan Beautiful Bookstore Festival, held for the first time last year
![Taoshu Le · Sakura Valley Old Book Market and Sinan Beautiful Bookstore Festival were held in succession, and the Shanghai Book Fair continued its excitement](https://a5qu.com/upload/images/625f1797a210a1c69fa96568558904b7.jpeg)
The 2023 Shanghai Book Fair · Sinan Beautiful Bookstore Festival is open to the public for free. At the event, users can experience various interactive experiences related to books, such as printmaking, photography, bookmark making, interactive prayer walls, and book drying activities. This will provide opportunities for idle old books to be read again. Over 30 bookstores on site will bring stamp collecting and stamping activities. "I hope more citizens can get to know more distinctive bookstores through the Beautiful Bookstore Festival, and then return and enter these bookstores," said Fan Meichen, Deputy General Manager of Sinan Mansion, the organizer.