Movies and business are "running in both directions", can you get discounts with movie ticket stubs? In the Nanjing Road and Huaihai Road business districts

Release time:Jun 18, 2024 17:14 PM

On the evening of June 18, the launching ceremony of the 26th Shanghai International Film Festival "Exhibition within the Exhibition" - Yangtze River Delta Opera Film Exhibition was held at "Midnite" on the third floor of the cinema. This is the world's first movie-themed digital art and cultural sensory restaurant.

Under the night sky, the Grandview Cinema, with its lights on, attracted many people to stop and take photos across the street. The dreamy and hazy silhouette of the cinema on the film festival poster contrasts with the real film culture landmark, which is a kind of "light and shadow appointment".

Walking into "Yeban", it is hard not to be attracted by its unique temperament. Although it has not yet officially opened to the public, one can already imagine the close relationship between this restaurant and movies. This night, "Yeban" was filled with the sound of beautiful opera.

Since its birth, Chinese film has had an inseparable relationship with opera art. In 1905, China's first film, Dingjun Mountain, was an opera film. After the founding of New China, the first color film, Liang Shanbo and Zhu Yingtai, was also an opera film. The film was also shown abroad for foreign journalists during the Geneva Conference, showing the image of New China and the charm of China's excellent traditional culture to the world.

Today, the development of 3D shooting, 4K, 8K, 3D panoramic sound and other film and audio-visual technologies has allowed the fleeting art on the stage to be recorded by cameras in a higher-definition way. These opera films have expanded the appreciation of traditional operas, better spread opera art, and produced many fine works, especially in the Yangtze River Delta region, where there are many local operas and a wide audience, and many excellent opera films have emerged, such as Kunqu Opera "Fifteen Strings of Cash", Shanghai Opera "Arhat Money", Huangmei Opera "The Female Prince Consort", etc.

This year's Shanghai International Film Festival specially planned "Orchid Elegance: New Collection of Opera Films" and the Yangtze River Delta Opera Film Exhibition, bringing 6 excellent opera films produced in the Yangtze River Delta region to Shanghai audiences. The screening list includes director Teng Junjie's new work, the Peking Opera film "The Lock of Hair" produced with 8K panoramic sound, and the Shanghai Opera film "Daughter of Dunhuang"; there are also Kunqu Opera "The Peony Pavilion", Yue Opera "Double Wings" and "The Butterfly Lovers", Huangmei Opera "Six-foot Alley" and other traditional opera and film high-tech works. During the film festival, each of the above films will be screened 1 to 2 times in major landmark theaters in Huangpu District. After that, it is planned to carry out a tour in the Yangtze River Delta region such as Jiangsu, Zhejiang, and Anhui, and push excellent opera films to the "Chinese Opera Film" special unit of the San Sebastian International Film Festival in Spain.

That night, "Daughter of Dunhuang" was officially screened in Hall 2 of the Grandview Cinema downstairs from "Midnight". The film was based on the prototype of Fan Jinshi, the guardian of Dunhuang. The main creators of the crew went to Dunhuang several times over the years to experience life and conduct real-life shooting. As the actor of Fan Jinshi in the film, Mao Shanyu, vice chairman of the Shanghai Dramatists Association and a national first-class actor, described her feelings in Shanghainese. "It is not easy for opera films to get to where they are today. Opera actors have created many roles on stage throughout their lives, but a performance has a maximum of one thousand audiences. Movies have allowed opera to fly into thousands of households like wings. I hope that one day in the future, there will be a cinema that can show opera films every day."

"This place is amazing. The so-called 'Magic City' should be like this." On the outdoor terrace of the "Midnight" restaurant, Teng Junjie, vice chairman of the Shanghai Federation of Literary and Art Circles and a famous film and television director, said that it is a natural thing to hold the Yangtze River Delta Opera Film Exhibition at the Shanghai Film Festival. At present, opera films have more and more fans, many of whom are young audiences. "Chinese opera films have a very glorious past, but also have a present that we can perceive. Opera films need a platform, represented by the Grandview Cinema and the Shanghai International Film Festival. It is a great honor."

On the same day, Huangpu Culture and Tourism Group signed a cooperation agreement with the four major film projection associations in Shanghai, Jiangsu, Zhejiang and Anhui for the screening of opera films in the Yangtze River Delta. This move opened a new journey for the Yangtze River Delta region in the dissemination of opera films and the promotion of culture and art.

At the Shanghai International Film Festival, "film" can link up with infinite possibilities. Just like the wonderful feeling given by the "midnight" restaurant, this film festival also achieved the "two-way rush" of film and business.

Nanjing Road Pedestrian Street, the first stop for foreign tourists to Shanghai, has always been one of the places with the strongest business atmosphere in Shanghai. During the film festival, the pedestrian street was filled with flags of the film festival, injecting a lot of cultural flavor into this commercial area. In addition, in order to actively innovate the interactive integration and development of film and television culture and commercial tourism, Shanghai Huangpu Cultural Tourism Group convened its four major participating cinemas, including Daguangming Cinema, Heping Cinema, Cathay Cinema, and Huangpu Theater, to jointly provide more than 200 Shanghai Film Festival movie tickets for the Nanjing Road and Huaihai Road business districts. At the event, Shanghai Huangpu Cultural Tourism Group, New World Group and Huaihai Group jointly distributed movie tickets for the 26th Shanghai International Film Festival to the benchmark commercial enterprises on Nanjing Road and Huaihai Road.

The huge film festival poster at the entrance of Daguangming Cinema, photo by Zhang Yi

The experience of popular movie tickets being sold out in seconds on the ticket opening day of the Shanghai Film Festival is still vivid in my mind. If you can't get a popular movie, you may want to try the "get a free ticket with a minimum purchase" at Nanjing Road or Huaihai Road shopping districts. During the film festival, consumers who spend at New World City and New World Daimaru Department Store and have a single shopping receipt of more than 800 yuan on the same day will have the opportunity to receive two movie tickets. At designated stores in the Huaihai Road shopping district, consumers can also receive two movie tickets with shopping receipts totaling more than 2,000 yuan.

The free ticket lists of these theaters are also very sincere. Daguangming Cinema offers "The Texas Chainsaw Massacre", "Onii-hei Criminal Account Blood Fight" for the main creators' meeting, as well as "The Pianist" and "Gladiator". Heping Cinema has "Close Your Eyes", "Moon", "The Great Deserter", "Confessions of Wife", "Kei-saku's Wife" and so on. Cathay Cinema has prepared films such as "Unwelcome Person" and "Hyphen" for consumers, which are all popular exhibits of the "Belt and Road" Film Week. The films participating in the event at Huangpu Theater include "Don't Expect Too Much of the End of the World" and "Love is Colder than Death", which are currently sold out.

Not only can consumers receive free movie tickets when they shop in the shopping district, but after watching a movie in the cinema, movie fans can also turn their remaining film festival ticket stubs into discount coupons, which can be used to get discounts in the Nanjing Road and Huaihai Road shopping districts. The "discount ticket stubs" even extend to after the film festival ends. From now until the 28th, consumers can enjoy store discounts, vouchers and exclusive services at designated stores in the Huaihai shopping district, such as Gujin Underwear, Shanghai Pharmacy, Guangmingcun Restaurant, Fengyu and Tianbao Longfeng, by presenting their 26th Shanghai International Film Festival ticket stubs from Daguangming Cinema, Heping Cinema, Guotai Cinema and Huangpu Theater.

This is a two-way rush of culture and commerce, and also a practice of the integration and linkage of "culture, sports, commerce, tourism and exhibition". These "discount tickets" can also provide a new reason for non-local audiences to stay in Shanghai.

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