Shanghai local games are also exciting, hotel prices in many parts of Europe have increased sharply, the Olympic Games relay European Cup

Release time:Jun 18, 2024 13:42 PM

With the passionate opening of the European Cup in June and the grand opening of the Paris Olympics in July, 2024 will become a "big year" for European sports tourism, and Chinese tourists' enthusiasm for traveling to Europe has also increased significantly. Data from large tourism platforms show that the popularity of European tourism this summer has increased significantly compared with last year, especially in France and Germany. In the first two weeks of June, the popularity of air ticket bookings from major domestic cities to Paris in July increased by more than 70% compared with the same period last year, and the popularity of local hotel bookings in Paris increased by nearly 150%.

If you think Europe is too expensive, there are many options for watching the games remotely in Shanghai. Recently, a number of restaurants and hotels in Shanghai have launched European Cup viewing packages to attract citizens and tourists to enjoy the exciting moments of the European Cup together.

European Cup heats up hotel prices in many parts of Germany

The European Cup held in Germany from June 14 to July 14 brought one carnival after another to football fans around the world. The European Cup was held in 10 cities in Germany, including Munich, Cologne, Frankfurt, Hamburg and other cities that are familiar to travel enthusiasts.

In addition to the European Cup, these cities also have rich tourism resources. Munich, the economic and cultural center of southern Germany, is world-famous for its rich history, cultural landscape, beer culture and grand beer festival, and has modern infrastructure and high-quality public services; Cologne on the Rhine is the fourth largest city in Germany. This ancient city with a history of more than 2,000 years has one of the most popular attractions in Germany - Cologne Cathedral, which is listed as one of the World Cultural Heritage by UNESCO; Frankfurt on the Main River is Germany's financial center and an important cultural and art center. It has many museums, theaters and concert halls, attracting millions of international tourists every year...

The European Cup has brought more travel enthusiasts to the host cities. A reporter from Jiefang Daily and Shangguan News found that round-trip airfares from Shanghai to Munich and Frankfurt have increased during the European Cup, and local hotel prices have increased significantly.

Taking the tickets for the European Cup period departing on June 19 and returning on June 26 as an example, the lowest price for a direct flight from Shanghai to Frankfurt is 6,037 yuan, and the price for a flight departing on July 17 and returning on July 24 drops to 5,397 yuan; the prices for direct flights from Shanghai to Munich during the same period are 11,257 yuan and 7,492 yuan respectively. This means that during the European Cup, the prices of tickets from Shanghai to Frankfurt and Munich increased by 11.8% and 50.2% respectively.

Compared with air tickets, which are not a "must-have", hotels are a "must-have" for global tourists to enter the event venue, and the price increase is more obvious. During the European Cup, the prices of many hotels in Munich were above 2,000 yuan, and the prices of many hotels in Frankfurt also rose to more than 1,300-1,700 yuan. In the summer when the event is not held, the prices of similar hotels in Munich fell back to more than 700-800 yuan, while Frankfurt had a large number of hotels with a price of 500-700 yuan per night.

Hotel prices in Munich during the European Cup vs. Hotel prices in Munich after the European Cup. Li Baohua made the map

Olympic relay and European Cup, Paris hotel popularity increased by nearly 150%

More than ten days after the European Cup, the Paris Olympics will officially open on July 26 and continue until August 11, which overlaps with China's summer travel peak season. Data from Tongcheng Travel Platform shows that domestic consumers' enthusiasm for traveling to France during the summer will increase significantly compared with last year. In the first two weeks of June, the popularity of air ticket bookings from major domestic cities to Paris in July increased by more than 70% compared with the same period last year, and the popularity of bookings for local hotels in Paris increased by nearly 150% compared with the same period last year.

The Olympic Games have significantly boosted the popularity of local tourism in France. The growth rate of tourism popularity in Paris and other major cities in France ranks first in Europe, followed by major European tourist destinations such as Berlin, London and Madrid. The reporter found on the Ctrip platform that the price of air tickets from Shanghai to Paris during the Paris Olympics increased relatively steadily, while hotel prices soared significantly. For example, the price of a local hotel in Paris, which cost about 1,600 to 1,800 yuan per night in late June, rose to around 3,500 to 4,500 yuan during the Olympics.

Paris hotel prices before the Olympics vs. Paris hotel prices after the Olympics. Li Baohua made the map

Data from travel platforms show that the popularity of group tours to France during the Paris Olympics has increased by 225% year-on-year. Among the European tours launched by Tongcheng Travel during the summer, the most popular ones include "12-day, 9-night group tour to Germany, France, Italy, Switzerland, Würzburg, Rothenburg, Jungfrau, Golden Pass Train", "12-day, 10-night group tour to France, castle hotels, Nantes, Chambord, Valensole, Seine River cruise, dinner, Montmartre", etc. The average price of popular routes during peak travel periods is more than 30,000 yuan.

In addition to domestic group tours, local destination group tours in Paris during the Olympics also received a lot of attention, with 3- to 7-day tours being more popular. It is expected that fragmented products such as Chinese tour guides and Chinese cars will also have a certain demand during the Paris Olympics. According to booking data, domestic passenger traffic to Paris, France in July and August this year was mainly concentrated in Shanghai, Beijing, Guangzhou, Hong Kong, China, Chengdu and other places.

In fact, there are many good places to enjoy the European Cup in Shanghai during the summer. As the popularity of the European Cup heats up, many hotels and restaurants in Shanghai have launched European Cup viewing packages, inviting citizens and tourists to "watch the game and have fun together."

Among them, Shangyue Restaurant launched an all-you-can-drink beer package at 99 yuan per person. Those who make reservations can watch the game and drink at the restaurant's terrace bar; Jinxiu Hotel in Chongming took advantage of the European Cup feast to launch the "Hi Beer and Shrimp" summer crayfish viewing package. For 298 yuan, you can eat crayfish in four flavors of garlic, thirteen spices, spicy and sour soup, as well as free side dishes, which can satisfy three or four people to enjoy at the same time; LUX Hotels, which owns many hotels across the country, also launched a special summer viewing project. People can watch the game together on the open lawns, beaches or mountains of hotels and resorts and enjoy the beauty of nature and humanity.

From June to September this year, the three-month Shanghai Nightlife Festival will focus on seven major areas: night shopping, night dining, night travel, night entertainment, night shows, night reading, and night activities, launching nearly 100 special activities such as Museum Wonderful Night, Zoo Wonderful Night, Sports Night, E-sports Night, Terrace Season, Park Season, and Waterfront Season. Sports events such as the European Cup and the Olympic Games will also bring new highlights to the Shanghai Nightlife Festival and expand new nighttime consumption scenarios.

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