Co-organizing the first 2024 Shanghai Senior Citizens Expo Elderly Care Finance Forum, Bank of Communications Shanghai Branch empowers the development of elderly care

Release time:Jun 17, 2024 12:09 PM

On June 13, the 2024 Shanghai International Senior Care, Assistive Devices and Rehabilitation Medical Expo held the "2024 Shanghai Senior Care Expo Senior Care Finance Forum" for the first time during the exhibition. The forum is one of the "Big City Senior Care" series of forums of this exhibition, hosted by the Shanghai Senior Care Service Industry Association, undertaken by the Financial Services Professional Committee of the Shanghai Senior Care Service Industry Association and Shanghai Intex Exhibition Center Co., Ltd., and co-organized by the Shanghai Branch of the Bank of Communications. In an active response to the country's strategic direction on the silver economy and senior care finance, the forum specially invited government, industry experts and scholars, and financial institution representatives to gather together for in-depth exchanges on efforts to do a good job in senior care finance, and concentrated on displaying a number of Shanghai's senior care finance innovation achievements, reflecting the exploration and practice of Shanghai financial institutions to meet the diversified senior care financial needs of the elderly.

Commercial banks help pension finance develop with high quality

The large-scale growth of the elderly population and the continuous changes in the population structure will have a profound impact on economic and social development. The Central Financial Work Conference proposed to do a good job in "five major articles" including pension finance, and put forward clear requirements for financial institutions to give full play to their functions and advantages and more effectively serve the national strategy of actively responding to the aging population.

Shen Min, deputy director of the Shanghai Civil Affairs Bureau, said in his speech that population aging poses challenges to social and economic development, but also provides opportunities for new economic development. With the help of the financial industry, Shanghai's elderly care service industry will surely accelerate its development.

Commercial banks are important providers of pension management services for residents. They have service channels throughout urban and rural areas, a large and sticky customer base, a full range of financial products and services, a strong data foundation and technological capabilities. They have the responsibility and obligation to provide adaptive, precise and high-quality financial services for the development of an aging society.

In his keynote speech entitled "Actively Adapting to the Development Requirements of an Aging Society and Doing a Good Job in Pension Finance", Xia Hualong, general manager of the Pension Finance Department of the Bank of Communications, pointed out that financial institutions should adapt to the new requirements of an aging society for financial services, improve the accessibility, availability and convenience of financial services for the elderly, and open up broad space for high-quality financial development.

Li Li, vice president of the Shanghai Elderly Care Services Association, director of the Financial Services Committee, and deputy president of the Shanghai Branch of the Bank of Communications, proposed the "Develop Elderly Care Finance and Improve People's Well-being" initiative on behalf of the Financial Committee, calling on financial institutions to actively practice "finance for the people", further leverage their professional advantages, service advantages, and collaborative advantages, increase innovation and exploration, increase service supply, and improve service capabilities. Finance will help the elderly enjoy a healthy, prosperous, high-quality and happy old age, and contribute to building Shanghai into an elderly-friendly city.

Bank of Communications Shanghai Branch explores innovation in pension finance

Shanghai is the first megacity in my country to enter an aging society, and it is also one of the cities with the highest degree of aging in my country. In recent years, the Shanghai Branch of Bank of Communications has comprehensively promoted the elderly financial business, focused on key areas for exploration and innovation, and coordinated the promotion of various elderly financial services. By establishing a three-in-one pension comprehensive service system of "accounts, products, and services", it helps residents to scientifically and rationally plan and realize the reserve of elderly wealth; by optimizing credit support policies and innovating elderly financial credit products, it supports the development of the silver economy; focusing on key areas such as medical care, health care, elderly care service institutions, and elderly-friendly consumption, it has launched special credit products such as "Hui Lao Development Loan", "Hui Lao Support Loan", and "Hui Lao Financing Leasing" to provide financial support for the operating entities of the silver economy; by promoting the upgrading of elderly-friendly services in all aspects, it provides high-quality and warm financial services for the elderly; it introduces social security services into bank outlets, creates exclusive products for the elderly customer group, and fully completes the transformation of online channels to suit the elderly, improving the availability, convenience and consumption experience of online services for the elderly.

At the forum, financial institutions represented by Bank of Communications Shanghai Branch concentrated on displaying the innovative achievements of Shanghai's elderly care finance. For example, the Shanghai Branch of Bank of Communications, in cooperation with the Shanghai Small and Medium Enterprises Policy-based Financing Guarantee Fund Management Center and the Shanghai Elderly Care Service Development Center, launched the "Elderly Care Service Batch Loan", a Shanghai-style innovative product of the "Government Guaranteed Bank" financing service. This year, it was upgraded to version 2.0, and the service scope was expanded to the elderly care industry and various upstream and downstream business entities, effectively alleviating the financing difficulties of elderly care service institutions; Bank of Communications Credit Card Center and Shanghai Branch took the lead in launching an exclusive credit card for the elderly customer group - "Magic City Elderly Platinum Card", which lowered the credit consumption threshold for the elderly customer group aged 55 to 80 in Shanghai, carefully created special activities and exclusive rights for the elderly, and further supported the silver economy. In addition, in order to effectively help the elderly cross the digital divide, Bank of Communications Shanghai Branch innovatively launched the "Jiaojiao Accompanies You to Enjoy Digital Life" smart elderly assistance action. Thousands of front-line employees from more than 130 outlets across the city transformed themselves into "Jiao Jiao" to explain the commonly used functions of the senior citizen version of Shanghai's government affairs platform "Suishenban", becoming the elderly's close "digital partners". This action was selected as an outstanding case in the development report of the "Shanghai Digital Partner Program".

In the next step, Bank of Communications Shanghai Branch will accelerate the promotion of pension finance as a strategic task, continue to build Shanghai's home advantage in financial products and services, enrich the pension financial service system, and actively play the platform role of the Financial Committee of the Shanghai Elderly Care Services Industry Association, learn from and absorb the development experience of peers, promote in a coordinated manner, explore innovations, and strive to build Shanghai into a highland of pension financial services to promote Shanghai's transformation into an aging society.

Co-organizing the first 2024 Shanghai Senior Citizens Expo Elderly Care Finance Forum, Bank of Communications Shanghai Branch empowers the development of elderly care

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