IP revitalization, five-star sports transformation... What major actions will SMG take?

On July 4th and 5th, the 2023 National Art Fund Communication, Exchange and Promotion Funding Project and the modern Chu opera "Xiang Jingyu" will appear at the Wanping Theater. Through the touching plots of sisters love, comradeship love, husband and wife love, mother and son love, the play shows the noble family and country feelings of Xiang Jingyu, and causes the audience to think about the value and connotation of life. During the Shanghai station tour, "Xiang Jingyu" will participate in the selection of the Shanghai Magnolia Drama Performance Art Award. In 2019, Wuhan Chu Opera Theater created Xiang Jingyu, which captured Xiang Jingyu's revolutionary spirit and noble character of pursuing ideals, being loyal to beliefs, defending the interests of the people until death, and reproduced the life course of the early leader of the CPC

There are too many threads in life, and I choose to go to the theater to cut them. Drama creators recently talked about the healing power of drama culture in the Shanghai World. Xu Li, vice general manager of Shanghai Grand World, said that the Grand World Performance Night Market has been held for four consecutive years, and this year's theme is "China-Chic New Youth". As the first speech themed sharing activity introduced by the performing arts night market, "New Youth Talk in the Big World" had a total of 11 guests bringing 10 exciting sharing sessions. Since its opening on June 17th, the Shanghai Grand World Performing Arts Night Market has attracted a large number of tourists. During the Dragon Boat Festival holiday, the Greater World Night Market has once again launched new activities, focusing on multiple elements such as "food, travel, shopping, entertainment, exhibitions, and performances", entering the Night Hi 2.0 stage, bringing more trendy and new experiences to young people. Happy Fried Dough Twists's "Airborne fiancee" premiered, and the Shanghai General Division of the China Voice Singer Competition was welcomed in the big world“

On June 10th, during the 25th Shanghai International Film Festival, China Mobile Migu Company and Ape Power Fanyu Group held a digital technology innovation cooperation press conference, announcing the deep cooperation with director Lu Chuan's new work "749 Bureau" as an opportunity to explore new models of the metaverse film industry and empower the development of Chinese cinema with technological innovation. The protagonist "Ma Shan", specially designed by Migu Company for the movie, also made his debut in the Metaverse Bitspace Interstellar Square, leading the audience to experience a different new experience of watching movies in the Metaverse. Liu Xin, General Manager of China Mobile Migu Company, stated that as a creative platform for excellent traditional Chinese culture, movies are an important carrier for cultural promotion, and cultural digitization is an important lever for building a strong cultural country. The new information service of "connection+computing power+capability" built on China Mobile

June 10th is Cultural and Natural Heritage Day. The Shanghai Municipal Bureau of Culture and Tourism has launched a series of promotional and exhibition activities around the theme of "discovering the 'most Shanghai' cultural heritage and experiencing 'extraordinary' intangible cultural heritage". On the afternoon of June 9th, one of the main events of "Cultural and Natural Heritage Day", the "Inheritance, Revitalization, and Sharing" Expert Sharing Conference on the Protection and Utilization of Architectural Heritage, was held at Yangpu Binjiang Minghua Sugar Factory. Four experts, Tang Yuen, Zhao Chen, Chen Libin, and Zhang Ming, focused on the protection and revitalization of various types of architectural heritage in Shanghai, using case studies to explain the concepts and experiences of cultural heritage protection and inheritance in the process of urban renewal in Shanghai. Shanghai is a national historical and cultural city, containing rich historical and cultural resources. Among them, the heaviest is the archaeological site, which has gone through more than 6000 years from the Majiabang culture to the Songze culture and Liangzhu culture

In Shanghai, a place where the world's cuisine is concentrated, Lu Xun once discussed magazine editors with Chen Wangdao and others in the Xinya Tea House, had literary and artistic discussions with Gong Delin and Tian Han and others, and gathered with left-wing groups in the Dutch Western Restaurant. He loves to eat sugar, likes fried foods, and also eats ice cream. From June 6th to July 30th, "Ten Years of Living in Shanghai - Lu Xun's Daily Life" was exhibited at the Lu Xun Memorial Hall. This original special exhibition is jointly organized by the Shanghai Lu Xun Memorial Hall and the Shanghai Museum of History. Starting from Lu Xun's clothing, food, housing, and transportation, it is divided into four sections: "Hiding in a small building to form a unity", "Eating pufferfish with a cup of wine", "Wearing a hat to cover the face in the bustling market", and "Bowing down to be a young ox". It presents Lu Xun's migration of residence and housing conditions during his time in Shanghai, family food and dining, daily clothing and transportation, work situation, and creative achievements. one thousand nine hundred and twenty-seven