How does this theoretical program capture young people?, Bilibili has exceeded 110 million views

This month, the theoretical program "This is China" on Oriental TV welcomed its 200th episode. There is a set of data that can illustrate the significance of this program - in the past five years of broadcasting, the cumulative viewing volume of the program on Bilibili has exceeded 110 million times, the subscription number has reached 1.265 million, and the likes have exceeded 1.363 million; The program has 1.846 million fans on the Tiktok platform, and a total of 1772 works have been released, with a total broadcast volume of more than 580 million times; After the program was launched on the official YouTube channel of Oriental TV, it reached over 1.2 billion viewers in 196 countries and regions, with a total viewing time of over 77.654 million, a total viewing time of over 24.816 million hours, and a total of over 1.543 million likes.

Program poster

On September 15th, under the guidance of the State Administration of Radio and Television and the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, hosted by the Shanghai Radio and Television Bureau and Shanghai Radio and Television Station, and organized by the Oriental TV Center and Observer Network, a 200 session seminar on the television theory program "This is China" was held in Beijing. Experts and scholars from Beijing and Shanghai jointly reviewed the development process of Chinese television theory programs.

The program was born under the theme of "favorable timing, location, and people"

Looking back at the birth process of "This is China", Zhang Wei, the speaker of the program and the dean of the Chinese Research Institute at Fudan University, described it as "favorable timing, location, and people". "The so-called 'Tian Shi' refers to an era of 'unprecedented great changes', which calls for thoughts and a Chinese interpretation of various changes. The program has emerged. The so-called geographical advantage refers to China, which is rapidly moving towards the center of the world stage and the international metropolis of Shanghai, which is at the forefront of China's reform and opening up. He summarized that' This is China 'has in a sense created a new model of television ideological and political programs, created a new model of Chinese discourse directly reaching society, young people, and the world, and also created a new model of ideological and political education."

Zhang Weiwei, the speaker of "This is China"

Since its broadcast on the fixed time slot of Dongfang TV on January 7, 2019, in the past few years, "This is China" has boldly ventured into the theoretical "deep-water zone", starting from multiple perspectives such as politics, economy, military, diplomacy, and social development, answering the questions of building a socialist cultural power in China and promoting the people's common prosperity in spiritual life with theoretical speculation, and creating a Shanghai sample of cultural confidence and self-improvement.

Mao Ning, spokesperson for the Ministry of Foreign Affairs and Deputy Director of the Information Department, believes that "This is China" has "a depth of history, a dimension of reality, and a young perspective." It can not only connect the past and present and explain "why China", but also establish a clear public opinion orientation in various opinions and positions, and seize the thoughts and ideas of young people and answer their confusion.

"The program showcases Chinese wisdom through warm expression, with a speech, a round table, and a group of questions, which is itself an attitude of simplicity and concise language with sufficient meaning." According to Leng Song, a researcher at the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, the characteristic of "This is China" is to achieve topic integration through cross-border invitations, weaving a "thousand mile map of the country" in the academic community; At the same time, from a neutral perspective, the rational analysis is explained, "The sound of its external dissemination is like a big pearl falling on a jade plate, moistening things silently, and silence is better than sound."

Attendees

Spread the voice of China wider and further

After 5 years and 200 issues, how can "This is China" spread the Chinese story and voice more widely, further, and louder?

Fang Ning, a researcher at the Institute of Political Science of the Chinese Academy of Social Sciences, believes that telling Chinese stories well requires not only in-depth exploration of cultural stories that reflect life and appreciate both refined and popular culture, but also extensive understanding and research of "Chinese stories" circulating abroad. It is also important to pay attention to seeking truth from facts and objectively and comprehensively telling Chinese stories. Ding Yifan, a researcher at the World Development Research Institute of the Development Research Center of the State Council, suggested that the program could be shared by more overseas guests to visually show the impact of Chinese path to modernization on the world. Professor Jin Canrong from the School of International Relations at Renmin University of China stated that the success of "This is China" is closely related to the solid cultural confidence of the creative team. We look forward to presenting more content in the future that will enhance the audience's confidence and spirit.

Program photo

"I suggest that the program go out and explore low-carbon and environmentally friendly enterprises, science and technology innovation parks, historical and cultural districts, and world cultural heritage sites. Alternatively, a program called 'Journey of Thinking' can be planned, which is a documentary exploration program. Each episode will travel to a city, which can be an overseas city, conducting day and night research and giving a 5-minute speech at city landmarks." Leng Song said, "This is China" has already had 200 episodes, and we look forward to the next 300 episodes. "

This is China was born in Shanghai, an important window for observing China in the world. Its emergence is not only due to the soil of reform and innovation, but also the result of Shanghai Radio and Television Station's continuous exploration of integration, transformation and development. Shen Jun, Secretary of the Party Committee and Chairman of Shanghai Radio and Television Station and Shanghai Culture, Radio, Film and Television Group Co., Ltd., stated that "This is China" has submitted a brilliant "answer sheet of the times" in nearly five years. Taking the opening of 200 episodes as an opportunity, it will "turn defense into attack" in the future, further enhancing the depth and breadth of the topic. "On the one hand, the program will expand its' circle of friends', invite more heavyweight guests, and create a high-end theoretical think tank for the program brand. On the other hand, it will also stride out to enter universities, communities, and enterprises, so that the spirit of the '20th National Congress' can resonate and resonate with grassroots people."