Bund Source, Shangsheng · Xinsuo, Shanghai Film and Television Park... Immersive Drama and National Day New Upgrade
Watching "Shakespeare in the Park" on the Bund lawn, enjoying the suspense drama exhibition week in the cultural and creative park, and experiencing the "New World" at the old film and television base... With the upcoming National Day holiday, Shanghai's various landmarks are attracting more people to come and visit with upgraded versions of popular plays. Integrating art and fashion trends, creating a holiday city micro travel destination.
Only dramas that have undergone market testing can compete in the National Day celebration
As the birthplace of immersive drama in China, Shanghai has always been at the forefront. On May Day this year, "Shakespeare in the Park" first met with audiences in Shanghai on the outdoor lawn of the Bund Source, showcasing the perfect combination of Shakespeare's plays and the natural environment. From October 3rd to October 6th, "Shakespeare in the Park" will return and bring two classic Shakespeare works, "Me, Hamlet" and "A Midsummer Night's Dream".
Shakespeare's plays are performed in the park
From September 28th to October 6th, the fourth suspense drama exhibition week of Shangsheng · Xinsuo will release four famous Chinese and foreign works. Since the opening of the first Shangsheng Xinsuo Suspense Drama Exhibition Week in 2020, Shangsheng Xinsuo has partnered with Shanghai Modern People's Drama Society. The annual May Day Coffee Drama Festival and the National Day Suspense Drama Exhibition Week have become the cultural business cards of this cultural and creative park, and are currently the only twice a year drama festival event hosted by a creative park in Shanghai.
The 4th Suspense Drama Exhibition Week of Shangsheng · Xinsuo has released 4 Chinese and foreign masterpieces
On September 30th, the 6-hour immersive drama "New World: Banquet of Breaking Cages" will premiere at Shanghai Film and Television Park. Since its premiere in 2022, the 3-hour version of New World has completed more than 100 performances and received nearly 10000 audiences. Four main storylines, 15 main character lines and more than 100 branch storylines have made the play a hot local entertainment hit on the Tiktok platform in the first month of its debut.
New World
Fully leverage the advantages of geographical location in the performance
Backed by the Bund's international architectural complex, during the National Day holiday, the wall of the Bund Source No.1 building will become a huge "canvas", and modern technology will create visual miracles one by one.
The wall of the Bund Source No.1 building will become a huge "canvas"
The wall of the Bund Source No.1 building will become a huge "canvas"
On October 3rd, the contemporary Kunqu opera "Me, Hamlet" was interpreted by the famous actor Zhang Jun. Each choice of "Hamlet" was closely linked to the singing and recitation of Kunqu opera, with the sound of sheng and xiao intertwined with Hamlet's monologue. The ancient park seemed to have become a gateway to time. From October 4th to 6th, the first production of "Midsummer Night's Dream" by the National Theatre was performed. This version of "A Midsummer Night's Dream" delves deeply into Shakespeare's original texts. Unlike theatrical stages, outdoor stages are constantly changing: starry sky, trees, grass, breeze, sometimes accompanied by fairy magic and sweet arguments from lovers, and sometimes accompanied by crazy pursuit in laughter.
A unique performance venue is an important element for immersive audience attraction. During the suspense drama exhibition week, the popular performances of "Passing through Cat filled Alleys" in the West End of London and New York's Off Broadway, "Memory Card" in the United States, and "Bat Memories" by Shanghai suspense novelist Cai Jun were all performed at the Shanghai New Institute Naval Club. Based on the representative work of Shanghai style writer Xu Xu, "Disappearing at Midnight" flows from the outdoor space of Shangsheng · Xinsuo to the villa of Sun Ke. This is a new attempt for this year's exhibition week, which puts forward higher requirements for the coordination between plot arrangement, actors, and architectural space.
Shangsheng · Xinsuo Suspense Drama Exhibition Week
Shangsheng · Xinsuo Suspense Drama Exhibition Week
The New World is based on the historical background of 1945, and the venues and software and hardware facilities provided by Shanghai Film and Television Park form the unique competitiveness of the drama. The Shanghai Film and Television Amusement Park Base, built by Shanghai Film Group, has multiple real-life shooting scenes such as "1930s Nanjing Road", "Shanghai Shikumen", "Old City Chamber", and "European style architectural complex", and provides professional props, equipment, and tens of thousands of performance costumes. A professional prop team, stunt team, etc. form a strong "reserve resource pool" for New World.
New World
New World
The original performance space includes 4 villas, 2 theaters, and 1 pier, with an area of over 10000 square meters. The new version adds new entertainment scenes, including investment banks, battle fields, auction houses, interrogation rooms, etc., covering an area of over a thousand square meters.
Watching dramas and having more fun with consumption
As new concepts and scenarios continue to emerge in the tourism market. As one of the benchmark cases of Shanghai's urban renewal, Shangsheng · Xinsuo has become a cultural landmark in Shanghai with the retro atmosphere of old buildings, uninterrupted cultural activities throughout the year, and high-quality commercial stores. In addition to suspense dramas, there are also photography exhibitions and interactive art installations covering the public spaces of the park and the first floor of Sun Ke Villa during the National Day holiday. There are also market events and public performances of Shakespeare's 100% microfilm at the park square. The coffee atmosphere in the park is strong, and even perfume stores have special coffee.
After more than a year of conceptualization and nearly half a year of refinement, New World has launched a 6-hour "New World: Banquet of Breaking Cages", divided into different styles of the first and second halves. The first half focuses on strong interaction and exploration between players and NPCs, with players from the four major camps either solving puzzles or galloping in the business world. The second half focuses on a thrilling plot performance. The Shanghai Film and Television Park renovates the restaurant inside the park, setting up a professional stage in the restaurant, and presenting a wonderful play of the entire drama here. The organizer will introduce Shanghai Songjiang intangible cultural heritage dishes such as Ye Xie Soft Cake, and will also design seasonal limited menus according to different seasons. Under the positioning of "Immersive Metaverse Film and Television Park", Shanghai Film and Television Park will collaborate with "New World" to utilize high-tech technology and develop more interactive storylines with the audience. Lu Xuling, the producer of "New World" and the general manager of Shanghai Film and Television Park, said, "We hope to find inspiration from traditional culture, launch local original IP brands, and create immersive works that cater to the taste of a wider age group."
"Good literary and artistic works should be able to draw nutrients from historical culture, fully integrate with current market demand, integrate and iterate, innovate in form, not only meet the aesthetic needs of the public, but also win the market. Industry insiders say that new forms of entertainment with multiple forms and products, such as" tourism+cultural and creative "," digital+cultural and creative ", and" art+cultural and creative ", are flourishing, driving the cultural industry and comprehensive consumption. Shanghai's immersive drama production is once again at the forefront.".
