People's Financial Review: Our "Altay" inspires new momentum for characteristic cultural tourism
The Dragon Boat Festival is approaching, which is a good time to travel. Data from multiple travel platforms show that, continuing the hot May Day trend, demand for Dragon Boat Festival tours is rising this year. Xinjiang, Inner Mongolia, Yunnan and other places with beautiful scenery and rich ethnic customs attract a large number of tourists in search of "poetry and distance".
Recently, with the popularity of the TV series "My Altay", "traveling to Altay" has become the wish of many netizens. According to reports, one week after the TV series was aired, the search popularity for "Altay" increased by 562%. Those who don’t have time to fly to Altay don’t have to regret it. There are many options for you to choose from, such as Mount Siguniang in western Sichuan, Bashang Grassland in Hebei, Shanghai World Expo Cultural Park, and Shuangliu Central Park in Chengdu.
It is no surprise that Altay, known as the "Thousand Miles Gallery" and "China's Snow Capital", became popular. In fact, it has become normal for Internet celebrities to sing and appear on the stage, such as Datang Evernight City, Zibo Barbeque, and Gansu Malatang. However, how to turn "traffic" into "retention", so that the prosperity of one industry can drive the prosperity of all industries, and how to cultivate unique business formats according to local conditions and promote the high-quality development of the cultural tourism industry for a long time.
To develop characteristic cultural tourism, we must be good at taking advantage of the favorable weather conditions. In order to develop the tourism industry, various regions have launched strategies to revitalize provinces and cities through cultural tourism, increase the supply of high-quality tourism products, improve the level of tourism public services, and create a good market environment. From strengthening tourism publicity and promotion to holding consumption promotion activities; from promoting the integration of culture and tourism to promoting exchanges and mutual learning; from strengthening tourism market regulations to launching a series of policy "combinations" to lead the accelerated development of the tourism industry... In order to seize the opportunity and do a good job There are opportunities in the cultural tourism market across the country. All regions are actively polishing their cultural tourism signs, taking advantage of the popularity of the Internet to attract passenger flow, taking advantage of the trend, and continuing the booming trend of supply and demand in the tourism market.
The development of characteristic cultural tourism must rely closely on the "geographical" advantage. A place's topography, cold and heat, flowers blooming and fading, ebb and flow, including cultural deposits, ethnic customs, etc., form the unique characteristics of the region. At present, in addition to the unique landscapes and landscapes, making good use of high-tech means such as artificial intelligence and virtual reality and integrating cultural and creative elements to create characteristic regional tourism products is the key to forming competitiveness. This early summer, Guizhou invites tourists to have dinner at "Huang Xiaoxi"; Tibet's Lhasa and Linzhi have successively launched travel agency subsidies, tourism lucky cards and other real-money preferential measures; there are also Inner Mongolia's horizon grasslands, Jiangsu's water town customs, and Shaanxi's red Tourism... Each place has its own splendor, accurately "drip-feeding" the personalized needs of each tourist.
The development of characteristic cultural tourism cannot be separated from the promotion of "harmony". As more and more people participate in and enjoy tourism, many towns and villages have become beautiful and rich because of tourism. The tourism industry has grown from weak to strong, and has increasingly become a happiness industry with distinctive characteristics of the times. Only by adhering to the people-centered approach, using culture to shape tourism and tourism to promote culture, improve style and taste, and strive to create a good environment suitable for business, living, entertainment and tourism can the tourism industry better meet the new rigid needs for a better life and provide urban and rural services. Development adds momentum.
Although the Dragon Boat Festival holiday is only 3 days long, it will definitely add new momentum to the current hot tourism economy, and the summer tourism season will follow immediately after the Dragon Boat Festival holiday. We will give full play to the driving role of consumption in the economic cycle and do our best to do a good job. Articles on "cultural tourism consumption" have become a general consensus among all walks of life in the cultural tourism industry. All walks of life should take multiple measures to protect the cultural tourism economy, allowing citizens to enjoy the "fireworks", improve service quality, jointly promote market prosperity and growth, and "hold the light to protect" the high-quality development of the cultural tourism economy.
