Helping 2,000 riders improve their parent-child relationship, marking the first anniversary of the launch of Ele.me’s “eQi Wei Love” program
At the "Wei Love Carnival" event held that day, Mengniu, Oreo, and Xiaoyang Shengjian became the first batch of "Wei Love Pioneer Brands" in the project. They will provide resources for children's mental health through the digital service platform built by the project. Support and become a new force in the unloved ecology of "enterprises, schools, families and communities".
Since the launch of the "e Qi Wei Ai" program on Children's Day last year, based on children's care and family parent-child education, 8 "Wei Ai Hut·Blue e Station" has been built in Putuo District. Within one year, it has served 29 communities and 37 Provided in-depth services to 6,586 schools and 6,586 people, and held 151 courses and activities.
Teacher Zhang, a psychology teacher at Ganquan Foreign Languages Middle School, said: "'Wei Love House Blue e Station' has brought students many lectures and activities with rich themes and various forms. Take the most recent lecture on "Interpersonal Communication in Adolescence" as an example. The response from students has been particularly good. Several children told me that they felt that some confusions were suddenly solved. In the future, we look forward to establishing closer ties with each other, continuously innovating and optimizing course content, and jointly promoting children's mental health and comprehensiveness. develop."
The addition of "Wei Ai Pioneer Brand" not only means that more caring companies have participated in the cause of caring for the mental health of minors, but also marks that the online digital platform's public welfare entrance to companies has been opened. Currently, "Wei Ai Pioneer Brands" that have been certified by the platform can independently launch caring and practical public welfare activities for children online, and parents can also sign up online. Professional experience activities such as "Store Manager for a Day" are very popular among parents and children.
The "Ele.me Super Limited" IP has also joined hands with catering companies such as Gu Ming, Pizza Hut, DQ Ice Cream, Papa John's and other caring companies to join the "Wei Ai Friends Circle" established by the "e Qi Wei Ai" program to jointly explore more ways to support the healthy growth of children. forms of public welfare. Caring enterprises jointly participated in jointly creating the first "Unloved Carnival: Kapibala Together", which brought a wealth of interactive games, toys and gifts to children. At the event, the children gained vivid life education through interaction with "Kapibala".
Xu Xinzhe, general manager of Ele.me’s public welfare department, said that at the beginning of the project, Ele.me started to build an online digital service platform based on the actual needs of Leyang Public Welfare, and cooperated with the digital services of each “Unloved Hut”. Smart screen terminals are connected to truly realize the deep connection between enterprises, schools, homes and communities. Through digitalization, Ele.me can drive more brand partners to join public welfare undertakings, achieving the aggregation and amplification effect of social charity resources.
As a platform that accommodates the employment of a large number of riders, Ele.me’s “e Qi Wei Love” program has held summer camps for children of new employment groups including riders, couriers and other new employment groups for two consecutive years. After multiple days of systematic courses, the children are taught self-love and self-improvement. , adjusting emotions, integrating into the community, effective communication and other mental health knowledge.
At the same time, the "eQi Wei Love" program also customized the "Have a Good Phone Call" course for a large number of riders and their children in different cities to help them learn how to communicate effectively with their children through the phone, so as to overcome the distance barrier and accompany them. Children grow up healthily. At present, this course has been online for 18 periods, and a total of 2,000 people have completed online learning.
In terms of the diversity of courses, "eQiWeiAi" has conducted innovative explorations around art therapy. Through sand table, music, painting and other methods, it helps some children with mental disabilities improve their attention and concentration, and also provides communication between children. Create more opportunities for social interaction.
Jiang Ping, director of Leyang Public Welfare Special Fund, believes that in the face of the current challenges of increasingly prominent children's mental health problems and diversified family education needs, digital capabilities are important to improve the depth and breadth of services. "Through the digital platform built by the 'eQiWeiAi' project, we can more accurately understand the needs of minors and parents, provide more targeted professional services, and ultimately realize the '11 is greater than 2' professional and technical Service effectiveness.”
Since Ele.me established helping to improve community services as the platform's long-term social responsibility strategy, it has conducted in-depth exploration around the two major pain points of "one old and one young", focusing on meal assistance services for the elderly and children's mental health, and has achieved sustainable, Replicable practical results. The "eQiWeiAi" plan relies on a digital service platform to establish in-depth connections from online to offline between public welfare institutions, platform enterprises, caring merchants and families of minors, and continuously deliver high-quality services to the community.
Xu Xinzhe said: "Ele.me's community-based service attributes and digital capability advantages can provide systematic assistance in the field of community children's charity. In the future, we will strive to create a better life for the community and the city by connecting more social loving forces. ”
