What's the plan? , Trump appears on TikTok Biden | Trump | TikTok

Release time:Jun 03, 2024 12:58 PM

On the evening of June 1, TikTok welcomed a special new user-former US President Trump. The move is aimed at attracting support from younger voters as Trump seeks a third term at the White House. The move also marks a clear shift in Trump's attitude toward the short-video social media platform.

Trump’s TikTok account is called realdonaldtrump, and he introduces himself as the 45th President of the United States. The account has been verified by the TikTok platform. Currently, the account has attracted 3.4 million fans and received 3.4 million likes, but has no followers yet.

On the evening of June 1, Trump posted his first video on TikTok. The 13-second video is fast-paced and shows Trump watching the Ultimate Fighting Championship event in New Jersey that night.

"This president is coming to TikTok." UFC President Dana White said. He did not address Trump by the former president.

The scene then cuts to Trump walking into a bustling stadium and being greeted by a large crowd of supporters.

Currently, the video has been viewed nearly 60 million times.

Trump’s appearance on TikTok seemed well-prepared. Some commentators said that this video was designed to show Trump's powerful image and highlight the warm welcome he received on grand occasions. The audience was mostly young people and men.

“There was no better occasion for President Trump to appear on TikTok than at a UFC event, where he received a hero’s welcome with thousands of fans cheering him on.”

Trump campaign spokesman Steven Zhang bluntly stated that the team is building connections with young voters, and Trump joining TikTok is part of it.

Last month, Trump’s political action committee also joined TikTok. The committee’s chief executive, Tyler Budovich, said at the time that he would not cede any platform to “Biden and the Democrats who are trying to destroy our country.”

“We will ensure that President Trump’s America First agenda is brought to every corner of the Internet and every constituency in this country.”

In addition, Trump's eldest son, Trump Jr., has recently joined TikTok and often posts videos in support of his father.

At present, the pattern of another confrontation between former President Trump and current President Biden has been formed, and the election battle is heating up day by day.

Focusing on young voters, Biden has already taken the lead and entered TikTok in February this year.

Biden’s account is named bidenhq and has about 340,000 followers. The account appears to be operated by the Biden team and often posts information about the US election, including information mocking Trump, and has received a total of 4.5 million likes.

But in comparison, Trump seems to be more active on social media. He has more than 87 million fans on the X platform, formerly known as Twitter, and more than 7 million fans on his own platform "Real Social". He posts almost every day.

Additionally, an internal TikTok analysis found that since November there have been nearly twice as many posts supporting Trump as supporting Biden on the platform, 1.29 million versus 651,000.

The two big guys have settled in one after another, and the appeal of TikTok is evident.

Currently, TikTok has approximately 170 million users in the United States, most of whom are young people. This group of people is no longer keen on television and other media, and traditional campaign propaganda methods are difficult to reach.

In addition, TikTok is developing faster than other social media platforms.

The move to TikTok also marks a clear change in Trump’s attitude towards the short video social media platform.

In 2020, Trump signed an executive order during his term of office, saying that TikTok posed a threat to U.S. national security and would prohibit any U.S. individuals or entities from conducting any transactions with TikTok and its Chinese parent company ByteDance.

At that time, Trump also asked ByteDance to divest all interests in TikTok’s operations in the United States. WeChat has also been similarly suppressed.

Since then, many US users of WeChat and TikTok have filed lawsuits in courts across the United States. Many courts have ruled to suspend the implementation of the above bans, and the US Department of Commerce announced that it will not implement relevant administrative orders for the time being.

In June 2021, after taking office, U.S. President Biden signed an executive order to revoke the previous ban on many Chinese applications such as TikTok and WeChat.

But since then, Biden signed a bill at the end of 2022 that prohibits US federal government personnel from using TikTok on government equipment.

Despite this, Biden, who is seeking re-election, still opened an account on TikTok.

Recently, the US government has launched another crackdown on TikTok. In April, Biden signed a bill passed by both houses of the U.S. Congress, which involves forcing ByteDance to divest its U.S. business within 270 days, otherwise TikTok will face a nationwide ban in the United States. If the sale of TikTok progresses, there will be a 90-day sale extension period.

At the time, Trump said he still believed TikTok posed a threat to U.S. national security but opposed a ban because the move would alienate young people and benefit TikTok's rival Facebook platform. It is reported that after losing to Biden in the 2020 US election, Trump has been resentful of Facebook.

"Frankly, there are a lot of people on TikTok who love this platform. Without this platform, a lot of kids on TikTok would go crazy," Trump said.

After Biden signed the bill in April, Trump made a direct appeal to young voters.

"Young people, remember: Bad guy Biden wants to take TikTok away from you." He said on "Real Social".

TikTok and ByteDance have once again filed a lawsuit in the U.S. court regarding the latest "Sell or Ban" bill introduced by U.S. politicians. The relevant parties in this case are scheduled to have oral arguments at the U.S. Court of Appeals for the District of Columbia in September.

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