The sales of Feifan F7 have steadily increased, with 2336 units delivered in June. Fame | Feifan | F7
On July 1st, Feifan Automobile officially announced its sales performance for the F7 in June, delivering a total of 2336 units.
It is gratifying that the continuous increase in sales in recent months has proven the market and consumer recognition of the "New Luxury Smart Seat" Feifan F7. With multiple industry-leading technologies and the extremely intelligent and comfortable cockpit experience of Feifan Bach, the Feifan F7 is known as the "most comfortable sedan within 300000 yuan", helping Feifan's sales steadily increase.
Separation of Trams into Sales Treasures
The sales of Feifan F7 in June have added a lot of confidence to Feifan, not only showing a slight increase compared to May, but also delivering over 2000 vehicles in the second month after its launch. This means that the sales of Feifan Motors are beginning to achieve a sustained increase.
As the second product under Feifan Motors, the Feifan F7 is positioned as a mid to large-sized pure electric sedan. After the first product of our brand, the Feifan R7, took the lead, the arrival of the second car can be said to be the key to enhancing brand awareness and consumer recognition. Wu Bing, CEO of Feifan Automobile, stated at the listing meeting that Feifan Automobile hopes to use the Feifan F7 product to help more users understand the Feifan brand and understand that SAIC's independent brand can "make a name for itself" in the mid to high end new energy sedan market.
According to SAIC statistics, more than half of the owners of the Feifan F7 have chosen to separate the tram. The separate purchase mode of Feifan's electric car has further lowered the purchase threshold of Feifan F7 to 145900 yuan. Specifically, if you choose to switch to a tram model, the price difference between it and the 77 degree ternary lithium battery model is 84000 yuan, and the price difference with the 90 degree ternary lithium battery model is 100000 yuan. From the customer's choice, Feifan has taken this step very successfully.
In fact, since its launch, F7 has directly targeted its competitors at NIO ET5. It should be noted that NIO models also offer battery swapping modes, and as a leading brand among new car manufacturers, NIO ET5 has certain advantages in both product and user reputation. But these did not make the Feifan F7 shrink back. After all, industry insiders have always believed that the pure electric market still needs more products to enrich and improve the industrial form. Based on this premise, a single product that stands out alone is far less effective than creating a diverse range of products.
Differentiated traits become selling points
The design of the Feifan F7 is sharp and forward-looking, with a full range of product configurations. Its main positioning is "comfort+intelligence", and its competitive performance is not inferior. It is not an exaggeration to say that the Feifan F7 is a best-selling model in the segmented market, as traditional car manufacturers like SAIC are full of sincerity in stacking materials and have a dual endorsement of quality and service.
Compared with domestic electric vehicles in the same price range, the Feifan F7 has at least the following five differentiated selling points: firstly, it can take care of the huge space of a family. With a full length of 5 meters and a full wheelbase of 3 meters, the Feifan F7 is no less competitive than any other gasoline powered C-class luxury car. Combined with the ultra wide angle opening electric tailgate, it reserves a large space inside the car, providing the maximum space guarantee for family members to ride comfortably. Secondly, there is a comfortable experience with intricate details. The unique "Bach cockpit" of its class, which has been previously promoted by Feifan Motors, is equipped with Feifan Bach ergonomic seats that have won the highest score in the history of the "Comfort Star" by China Automotive Research Group. It is customized for the physical characteristics of China and emphasizes "lumbar friendliness", making users feel the sincerity of the car company.