Leading Zone | Shanghai Free Trade Zone Lujiazui Area Releases Billion Brand Plan
In order to better implement the relevant requirements of the Municipal Party Committee, Lujiazui is actively building the "Lujiazui Billion Brand Park" to help enterprises improve their professionalism, branding, and internationalization levels.
Recently, the first Lujiazui Billion Brand Global Summit was held. The Lujiazui Management Bureau, together with industry forces, has released the "Billion Brand Plan" and established a service platform composed of major professional service institutions. 10 enterprises have signed contracts to enter the park, becoming the first batch of potential enterprises to be supported.
Starting from the end of 2021, Lujiazui Financial City has engaged in extensive exchanges and cooperation with the industry, and has launched the promotion of brand park construction. By empowering the system through seven aspects: openness, innovation, strategy, brand, finance, talent, and resources, we provide in-depth services for all stages of enterprise development. "The" Lujiazui Billion Brand Plan "released today will further launch a series of financial services, strategic services, and talent services, which will attract well-known regional, national, and even global enterprises and help build a global brand highland in Lujiazui."
At present, the first batch of enterprises that have signed contracts to enter the park reflect several characteristics: they belong to the large consumer industry and have a concentrated demand for brand enhancement; The brand's annual revenue reaches or exceeds 1 billion RMB; Having its own brand, strong independent production capacity, and leading research and development capabilities; Willing and determined to continuously develop our own brand into a national brand and even a global brand; After evaluation by member units of the alliance, it has the potential to develop a billion dollar brand or is already a leading enterprise in a specific field. "This is also the standard for us to select and cultivate billion dollar brand enterprises next," said Li Yan.
At the meeting, a service platform composed of famous brand enterprises such as Hema, Decathlon and Porsche, as well as professional service institutions such as Shanghai Financial Industry Federation, Bank of Communications, Ernst&Young, Junzhi and Dacheng Law Firm was also established. Next, all parties will jointly explore and support a group of private enterprises, high growth enterprises, and hidden champions related to the consumer industry, in order to leverage the brand and comprehensive service advantages of Lujiazui Financial City.