Zongtai Fengwan Debuts Virtual Character Harvest Youth "Harmony and Beauty"
On the eve of the autumnal equinox on September 22, the 2023 China National Radio and Television's "Chinese Farmers Harvest Festival Gala" will be broadcasted heavily on CCTV-1 and CCTV-17. Technological elements are a major highlight of this year's Harvest Gala. For the first time, virtual AR technology and China's independently developed optical motion capture technology have been used to create two virtual character IPs for "Harvest Youth" - Hehe and Meimei. They will join the national audience to watch and celebrate the harvest joyfully. The appearance of two virtual characters highlights the technological innovation power of Fengwan, and also brings a new visual experience to the audience.
Optical motion capture+AR technology support
Fengwan virtual characters integrate ethnic and cultural elements
In the behind the scenes production of He He and Mei Mei, the staff dressed in specialized hunting costumes imitated the movements and tone of the young man, performing a lifeless performance, and the two "harvest boys" on the screen in front of them also came to life. According to the director of Fengwan Technology, optical motion capture technology has the characteristics of high precision, high fidelity, and real-time interaction. By using this technology to capture the actions and expressions of real people, virtual characters can be created like real people.
As the special "image ambassador" of this year's Fengwan Festival, Hehe and Meimei who came to Ordos, Inner Mongolia, also followed the local customs and wore costumes with ethnic design elements. It is understood that during the evening party, Hehe and Meimei will accompany the audience to travel to many places, presenting local characteristics through different costumes and styles, and spreading the joy of harvest throughout the motherland.
In order to ensure that Hehe and Meimei successfully appeared on the stage of Fengwan as scheduled and participated in the wonderful series of the evening, the director's team built multiple virtual devices. Using AR technology and multi machine scheduling, Hehe and Meimei will naturally and smoothly interact with the host, performing guests, and experts in agriculture, rural areas, and farmers in the center of the stage.
In addition, the director team also "spoilers" the exclusive and beautiful custom appearance ceremony: they will first lead the audience to tour the harvest scenes of various parts of the motherland, feel the atmosphere of celebrating the harvest from all over the country, and bring a "mysterious mission" back to the Fengwan stage, opening the curtain of the 2023 China Farmers Harvest Festival Gala. The appearance of two virtual characters in the evening not only enriches the content of the party, but also brings more freshness and participation in visual and interactive aspects.
"5G+AI" technology empowers Fengwan
Panoramic presentation of agricultural and rural modernization development
At the evening party, Hehe and Meimei were the unwavering "atmosphere bearers" and also the "Fengwan Messenger", conveying good news of a bountiful harvest. According to the director in chief, this year's Fengwan will also feature "5G+AI" interactive connections throughout the entire event, conveying the innovative concept of "abundant harvest everywhere, stage for heaven and earth"; In addition, the introduction of various shooting methods, such as XR, Feimao, and One Mirror to the End, which are currently talked about by netizens, not only provides users with rich and enjoyable presentation forms, but also provides more diverse perspectives for the evening party.
Technical assistance, panoramic display of a bountiful harvest. Innovative technologies such as optical motion capture and AR/XR technology have illuminated the stage of Fengwan, reflecting the innovative development of the main station in the transformation and upgrading of new mainstream media, as well as the strong driving force of technology for the dissemination of "agriculture, rural areas, and farmers" culture. Looking forward to more exciting spoilers in this year's Chinese Farmers Harvest Festival Gala, and looking forward to meeting with Hehe and Meimei in the cloud to witness the achievements of agricultural and rural modernization construction, and witness the new style of the "three rural" people in the new era.