Zhejiang Propaganda | How to Benefit the People and Achieve the Benefits of the Asian Games

Tomorrow, the 19th Asian Games in Hangzhou will officially kick off. In recent days, many competition venues have started their "appearance time". However, before these venues served athletes from various Asian countries, Hangzhou residents had already left behind agile figures and laughter participating in sports.

More than a year ago, competition and training venues for the Hangzhou Asian Games were gradually opened to the public. In March of this year, Hangzhou released the "Ten Measures for Benefiting the People" for Asian Games venues, further releasing the "Asian Games dividend". At present, over ten million citizens have entered the Asian Games venues to participate in fitness activities.

From world competitions to national fitness, this is just the tip of the iceberg for the "Asian Games for the benefit of the people". With the help of the Asian Games, various regions have made great efforts to facilitate, benefit, and benefit the people. Many thoughtful surprises have emerged in the streets, alleys, and daily life. How to achieve the goal of "enhancing a city" and ultimately "benefiting people from all sides" through "hosting a good event", and solidly turn the "Asian Games" into "Asian Games benefits", is undoubtedly an important foothold of the Hangzhou Asian Games.

Tennis enthusiasts practicing at the Olympic Sports Center tennis court

The charm of sports lies not only in sports itself. A successful sports event is a window for a country to showcase its open and inclusive image, rich and splendid culture, and strong national strength to the world; It is also an opportunity for the host city to seize opportunities, seize opportunities, improve the quality of public facilities and services, and bring welfare to the people.

In 2008, the hosting of the Beijing Olympics pressed the "fast forward" button for the urban development of Beijing. For example, in the past, 11 rail transit lines were constructed simultaneously, which was also rare in the construction of rail transit in major cities around the world. Nowadays, tangible assets left behind by the Beijing Olympics, such as the Bird's Nest, Water Cube, and Orson Park, are not only landmarks of a city but also transformed into amusement parks for citizens to exercise and exercise, benefiting local residents in the long term.

Last year's Beijing Winter Olympics attracted 300 million people to participate in ice and snow sports, and cities such as Yanqing and Chongli enjoyed the benefits of the Winter Olympics, achieving leapfrog development in the ice and snow industry. Among them, Chongli has transformed from a national level poverty-stricken county into a modern small town, with over 30000 people directly or indirectly entering the ice and snow industry and tourism industry, relying on "snow rice bowls" to improve their quality of life.

Looking at the development process of a city by stretching the axis for a long time, it can be found that whether it is the Olympics, Asian Games, or Universiade, the "highlight moment" of a sports event is always brief, with guests from all directions rushing in and out. After the hustle and bustle, life continues, and improving people's livelihoods has always been an important issue for the sustainable development of a city.

Only by placing more emphasis on benefiting and benefiting the people can we gain broader support and recognition in organizing meetings. As the saying goes, "holding meetings to benefit the people is the hard truth.".

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The connotation of the Asian Games is diverse. It is not only a globally renowned sports event, but also a confident and self strengthening diplomacy of a major country. For more than 12 million people from Hangzhou and 65 million people from Zhejiang, the Asian Games is also a "dividend conference" that benefits the whole nation. Whether it is the upgrading of infrastructure, the acceleration of urban aesthetics, or the enrichment of urban cultural connotations, they are constantly refreshing the happiness index of the masses.

From the perspective of sports itself, "benefiting the people of the Asian Games" is not only about allowing more people to witness and share the grandeur of the Asian Games, but also about integrating sports culture into daily life, allowing more people to participate in and enjoy sports.

Last year, major venues of the Hangzhou Asian Games were gradually opened to the public, setting a precedent for comprehensive sports venues in China to be open to national fitness and mass sports before the competition. In addition to "returning the museum to the people", Hangzhou also takes the Asian Games as an opportunity to build a higher-level public service system for national fitness. A number of sports venues are integrated into the urban living circle, activating the "scraps" of urban space and allowing the public to "get close" to enjoy the fun of sports.

Data shows that for urban vacant land, abandoned factories, and spaces under elevated bridges, Hangzhou built 2243 new embedded sports facilities in 7 categories last year, including "Three Big Balls", "Three Small Balls", and goal balls. The per capita sports field area has increased to 2.74 square meters, all of which have helped to drive the continuous surge of national fitness.

Looking beyond sports, the changes in the urban landscape of Hangzhou during the 8 years of preparing for the Asian Games are evident to all. It has not only become a visible, tangible, and tangible happiness for the general public, but also will support the city's leapfrog development in the future, benefiting generations.

In the past 8 years, the total length of Hangzhou's expressways has exceeded 480 kilometers, and the urban layout of "two rings, eight horizontal, five vertical, and eight connected" has accelerated; The entire 516 kilometer Hangzhou subway network is connected, making it more convenient for citizens to travel; "Urban villages" have been renovated, "old and dilapidated" have been renovated, and a total of 300 future community creations have been carried out; The beautiful life of "seeing green when pushing the window and entering the park when opening the door" has gradually become a reality

What is a successful Asian Games? Everyone may have their own answer in their heart. But the degree to which the results of the competition benefit the people and are shared is undoubtedly an important indicator.

Picture of Hangzhou Rose Beautifying City Elevated Line 3

In the process of adding color and luster to cities and lives during the "Asian Games for the benefit of the people", many people have also sprouted some simple and beautiful expectations in their hearts: during the Asian Games, we spare no effort in urban construction, environmental improvement, and other aspects; After the Asian Games, can all aspects of investment continue as usual? During the Asian Games, more and more people have become sports enthusiasts; Can this uplifting trend continue to prevail after the Asian Games

To benefit the people in the Asian Games, it is necessary to have long-term benefits. The author believes that in the post Asian Games era, there are three points worth considering on how to make the achievements of the Asian Games more beneficial to the people and continuously release the dividends of the Asian Games.

In the reuse of Asian Games venues, both "long endurance" and "cost-effectiveness" should be considered. Due to the large size, high maintenance costs, and difficult development of competition venues, their post competition operation has always been a world-class challenge. Attempting to introduce market forces, finding high-quality "partners", achieving sustainable operation and utilization of Asian Games venues after the competition, promoting the opening up, revitalization and long-term development of Asian Games venues for the benefit of the people, is a good choice.

For example, the "Ice Ribbon" at the National Speed Skating Center of the Beijing Winter Olympics retains the ice used during the Winter Olympics. After sustainable operation is launched, activities and competitions such as the International Skating Training Camp and the International Skating Federation Speed Skating World Cup will be held, and the first ice performance "Ice Dream Silk Language" will also be brought, creating an ice and snow sports center that integrates sports events, public fitness, cultural leisure, and other functions.

The Hangzhou Asian Games Village aims to avoid the "post Asian Games valley effect" in urban construction and people's livelihood services. Generally speaking, the period of 2 to 3 years after the Asian Games is called the "post Asian Games period". A few host cities have experienced a decrease in investment activities, a decrease in total demand, and a decline in tourism, construction, and other industries after the Asian Games, resulting in a "post Asian Games trough effect".

The ultimate goal of urban development is to make people's lives better. It is not about taking a breath or taking a break just because of a grand event or a competition. Instead, it is about fully summarizing and refining successful practices and experiences during the Asian Games, and not letting go of efforts in urban quality construction, spiritual and cultural construction, and public service improvement, exploring a better "Hangzhou example" for the future development of the city.

To continuously enhance the "heat value" of sports and create a city of competition and fitness. The Hangzhou Asian Games have attracted the attention of the world, seizing opportunities, leveraging advantages, and seizing the opportunity to build a brand of events, gradually forming a agglomeration effect, and attracting more national and world-class events to settle down.

At the same time, we can also vigorously leverage the radiation effect of "sports+", carry out sports activities for the benefit of the people on a regular basis, launch more convenient, small and diverse, fashionable and interesting sports events, stimulate the enthusiasm of the whole population to participate, and create a good atmosphere for national fitness.

Currently, the "Asian Games for the benefit of the people" have achieved initial results, and the "Asian Games dividend" shared by the whole nation is continuously being released. The host city of Hangzhou and major co hosting cities are also endowed with more possibilities and imagination. I believe that after the end of the competition, how to make the Asian Games heritage a permanent welfare and ensure that the sports event never ends, there are still many surprises waiting to be unlocked.