Will 230000 orders be refunded? The staff of Huoli28 responded by selling an extra 10 yuan
Source: Xiaoxiang Morning Post
Reporter | Li Xuanzi
On the evening of September 17th, "Huoli28 will refund 10 yuan for 230000 laundry detergent orders" topped the hot search list.
The deputy general manager of the Chengdu factory of Huoli28 said in an interview with the media, "I made a mistake in the prices of 5kg and 3kg laundry detergent during the live broadcast. At that time, I sold them for an extra 10 yuan. We cannot apologize to our fans. Even if the enterprise is facing difficulties, we must operate with integrity and be honest and straightforward." It is reported that the laundry detergent links listed on the shelves are priced at 39.9 yuan for 5kg and 29.9 yuan for 3kg, which have been adjusted to 29.9 yuan for 5kg and 19.9 yuan for 3kg.
Netizens have expressed their concerns, "Can we still make money?" "I'm really afraid he might go bankrupt at this price." Some netizens have joked, "One Qi falls, all things come to life.".
The popularity of Huoli28 did indeed benefit from the "Huaxizi" incident. Recently, the "79 yuan eyebrow pencil of Huaxizi" incident has continued to ferment, and many domestic brands have followed suit, using methods such as forming groups, arguing, and stir frying CP to "pick up fans", including the beauty brand Bee Flower, sports brand Hongxing Erke, Huiyuan Juice, old domestic products such as Yumeijing, and Huoli28. It is worth noting that Huoli28 emerged from the "fan hunting frenzy" with the help of a "senior anchor group" composed of three "old men".
On the night when the "domestic powder picking trend" led by Bee Blossom was booming, Huoli28 attracted onlookers due to the "non professionalism" of three "old men", and netizens flocked to the live broadcast room. At the highest, 100000 people watched the live broadcast online, selling 5 million yuan in sales overnight.
Public information shows that Huoli28 was founded in 1950. As a domestic brand born in Shashi, Hubei, it was the first enterprise to advertise laundry detergent on CCTV. With the slogan "Huoli28, Shashi Daily Chemical", it has spread throughout the country. As of press release, the number of Tiktok users of "Huoli28 Flagship Store for Clothes Cleaning" reached 4.353 million, and the total sales volume of display windows was 1.338 million.
