Up to 600 yuan per gram! Consumer surge of 300%? Gold jewelry is in high demand here, and gold is selling out

Recently, domestic gold prices have continued to fluctuate at high levels, and the retail price of gold jewelry in several brand gold stores has reached 600 yuan/gram. How willing are consumers to purchase when gold prices rise?

Beijing: The retail price of gold has risen above 600 yuan/gram

Consumer enthusiasm remains undiminished

CCTV reporter Wang Wencong: At 4:00 pm on weekdays, at a gold shop in Xicheng District, Beijing, there was a constant stream of people buying gold jewelry. The number of people purchasing gold jewelry on this floor alone has exceeded 300. The staff said that the number of people buying gold jewelry in the store has been increasing since August, with many young people coming to buy. The most popular gold jewelry are rings and bracelets.

According to data from the China Gold Association, the national gold consumption in the first half of this year was 554.88 tons, a year-on-year increase of 16.37%. Among them, the consumption of gold jewelry was 368.26 tons, a year-on-year increase of 14.82%. From the product categories of gold jewelry consumption, consumers are more inclined to purchase light and heavy products.

Liu Jing, Regional Manager of a certain jewelry company in Beijing: The number of people purchasing gold jewelry has increased by at least three times compared to the same period last year. Nowadays, the selection rate of light and heavy items is relatively high, and consumers choose more styles and styles.

Li Yang, Senior Gold Investment Analyst at Caibai Group: This year, we have seen that many young people's investment concepts are constantly strengthening, enriching their diversified asset allocation. Wedding celebrations, those with cultural and traditional significance, those with good symbolism, and those with new craftsmanship have seen a significant increase. The overall market is optimistic about the consumption demand for gold jewelry this year.

Kunming, Yunnan: The Golden Nine Silver Ten Peak Season Comes

Gold jewelry is in demand

As the saying goes, "nine gold and ten silver" also applies to the gold sales market. In Kunming, Yunnan, as the Mid Autumn Festival and National Day approaches, the consumption of gold in the market has also flourished.

In Nanping Pedestrian Street, where Kunming's gold jewelry stores are relatively concentrated, although it is a weekday morning, there are still many customers in the store choosing their favorite jewelry. The salesperson explained that in recent times, the sales of various gold jewelry in the store have been considerable.

Feng Liang, manager of a jewelry store in Kunming, Yunnan: The market has increased by about 20% compared to last year.

The reporter visited multiple gold jewelry stores and learned that exquisite, small, and complete sets of jewelry are the most popular among young people.

Shanghai: Gold futures rise to a new high in 13 years

On September 13th, the price of gold futures on the Shanghai Futures Exchange reached a new high in nearly a decade, approaching 470 yuan per gram at one point.

At an offline gold sales store in Shanghai, the reporter noticed that although it was a weekday afternoon, there were still many consumers in front of the counter choosing to buy gold. The person in charge told reporters that although the price of gold is rising, it has basically not affected everyone's purchasing enthusiasm. Their store's monthly sales have shown a significant year-on-year increase. From the perspective of purchasing demand, the investment attribute of gold remains an important reason.

Chen Mengyi, the head of a gold sales store in Yu Garden, Shanghai: There are many old customers coming here, and they buy a lot of gold. For example, regularly purchasing 1000 grams and 500 grams of gold bars at the store every year is also a form of regular investment.

As of the close on September 13th, the gold futures of the Shanghai Futures Exchange rose from approximately 453 yuan per gram in mid August to 467.66 yuan, setting a new high in thirteen years; In contrast, London gold spot prices have shown a volatile trend, maintaining at $1900 per ounce.

Li Mingyu, Deputy Director of Xinhu Futures Research Institute: Currently, gold in the internal market is near a historical high. We are still optimistic about the future trend of internal gold. It is recommended that investors do not blindly pursue price increases when investing in gold futures and physical gold, but rather invest rationally.