"Tourism+Industry" Connecting Consumption Scenarios to Inject Vitality into Rural Revitalization
CCTV News: "Urban Strolling" allows people to experience a unique urban scenery in a slow paced walk, while in rural areas, "tourism+industry" connects various new consumption scenes, injecting vitality into rural revitalization. Next, we will go to Xizang, Jiangxi and other places to have a look.
The "98 year old" Puzhen in front of me is busy preparing new orders for the tourism festival. As a place with rich intangible cultural resources such as Tibetan incense and paper, Nimu County aims to showcase its unique culture and advantageous industries through activities such as the Tibetan Incense Culture Tourism Festival, targeting the "tourism+intangible cultural heritage" and cultural and creative product market. It has attracted a large number of tourists from other places.
Nowadays, the inheritance of intangible cultural heritage has become the "golden key" to promoting local people's income and wealth. The local government regards "tourism+intangible cultural heritage" as an important part of the integrated development of culture and tourism, creating new consumption methods such as Tibetan fragrance health preservation, immersive tourism, and ecological tourism, and enriching tourism supply.
!["Tourism+Industry" Connecting Consumption Scenarios to Inject Vitality into Rural Revitalization](https://a5qu.com/upload/images/96a7d31595cfc4b70ecbc6cd1f7e1515.png)
In Jinggangshan, Jiangxi, tourism activities with the theme of "tourism+red culture", such as the Huangtaonai Li Festival and immersive museum AR tours, are eye-catching. In the past two months, a total of 4.4939 million tourists have been received, achieving a total tourism revenue of 3.797 billion yuan.
In the second half of the year, many places will connect various industries through various forms such as "tourism+sports", "tourism+tax exemption", "tourism+health care", and "tourism+concerts" to meet the vacation needs of different groups. As an important carrier of service consumption, "tourism+" is like a pair of wings driving the transformation and upgrading of many traditional industries, releasing strong innovation momentum.
Chen Lifen, a researcher at the Market Economy Research Institute of the Development Research Center of the State Council: The tourism industry has a high degree of correlation, and we need to accelerate the release of tourism consumption potential, enhance the comprehensive driving and traction effects of tourism consumption, and expand resident consumption from point to area.
!["Tourism+Industry" Connecting Consumption Scenarios to Inject Vitality into Rural Revitalization](https://a5qu.com/upload/images/9f8c1e6127ab98ced46ec4717197a93e.png)