The transaction volume of second-hand houses has also increased significantly!, Shenzhen Reproduction of Internet Celebrity New Drive
The new policy of "recognizing a house but not a loan" has been implemented in Shenzhen for half a month, and the entry of "internet celebrity stocks" into the market has become an important test of market sentiment recovery.
Two major "internet celebrities" in Shenzhen have entered the market
Recently, the fundraising data for the two major "internet celebrities" in Shenzhen's real estate market, Green Landscape Baishizhou Jingting and Jindi Huanwan City, have been released. The data shows that the number of customers who were ultimately shortlisted and completed the intention registration deposit freeze was 756 and 456 batches, respectively. According to the previously announced sales plan, the two projects will launch 1257 and 401 residential units respectively.
Lvjing Baishizhou Jingting and Jindi Huanwan City are old renovated properties with a scale of one million square meters in Nanshan and Futian, respectively. The sales pace is also similar, and the market is highly concerned about the sales situation of these two properties. It is worth noting that both new developments are derived from the old renovation of urban villages. The Huanwan City is located in the Shangxiasha area, and the green landscape of Baishizhou Jingting comes from Baishizhou.
As a popular new property, price is also one of the "magic weapons" that attract homebuyers. Taking Lvjing Baishizhou Jingting as an example, the sales staff of the project told reporters that the project has launched multiple purchase discounts, including a 95% discount for VIP registration, a 95% discount for frozen capital of 1 million, and a 98% discount for visa approval. The lowest starting price after the discount is 82000 yuan per square meter. In addition, the Lvjing Baishizhou project will provide a maximum of 10 45 square meter Phase I apartment projects based on the number of subscribers. By paying a subscription fee of 1 million yuan on the opening day, there is a chance to obtain a 10-year right to use the apartment.
The second phase of China Resources City Runxi, which is only separated from the Baishizhou project by Shahe Golf, had an average certified price of 132000 yuan/square meter last year. The real estate agent in the Nanchang Dachong area stated that the currently listed second-hand housing units in the 150 square meter three bedroom units of CR City Runfu Phase II and Phase III have a total price between 22.5 million and 24 million yuan, with a unit price of approximately 150000 yuan.
The marketing manager of a private real estate company in Shenzhen stated that the current market recovery is still less than expected, and the majority of new houses have low turnover rates. It is reasonable to increase discount promotions, as most Shenzhen developers normalize discounts to accelerate sales.
According to public information, the reporter found that the opening and fundraising rates of new housing projects in Shenzhen have been uneven since the beginning of this year, but the number of projects with a "1:1" shortlisted ratio has significantly decreased compared to the previous two to three years. Industry insiders have stated that based on the recent performance of new housing projects in the Shenzhen real estate market, the confidence in the real estate market still needs to be tested over time.
The second-hand housing market is recovering
Since the beginning of this year, Shenzhen's real estate market has also seen numerous favorable policies, including adjustments to mortgage interest rates; New regulations on housing provident fund have been introduced, and reference prices for second-hand houses have been adjusted. At the end of August, the new policy of "recognizing a house but not a loan" was implemented in Shenzhen, and it has been half a month since then.
According to statistics from Shenzhen Beike Research Institute, after the implementation of the new policy of "recognizing houses but not loans", the second-hand housing market in Shenzhen has shown certain signs of recovery, with a 74% increase in viewing volume and a 62% increase in transaction volume compared to the previous 15 days. If compared to the same period last year, the growth rate is more than twice. However, compared to the same period in 2019 when transactions were hot, the actual trading volume has not yet reached half of the level at that time.
At the same time, 15 days after the new policy of "recognizing houses but not loans", the number of newly listed second-hand houses increased by 28.1% month on month and the number of newly added customers increased by 28.8% month on month, reflecting that under the promotion of favorable policies, both buyers and sellers have become more active in entering the market, providing effective support for the increase in future trading volume.
In terms of the new housing market, in the recent favorable policies and improved expectations of the real estate market, developers have increased their enthusiasm for promoting new properties. Among them, a total of 6 new properties were approved for pre-sale on September 8th, and they have increased their volume in advance to layout the "Golden Nine Silver Ten" market. According to statistics from Shenzhen Shell Research Institute, in the first half of September this year, a total of 11 projects in Shenzhen were approved for sale, providing a total of 7009 residential units, a month on month increase of 325.8%, setting a new high in the monthly housing supply for the first half of this year.
Li Yujia, Chief Researcher of the Housing Policy Research Center of Guangdong Provincial Urban Planning Institute, believes that the relaxation of regulatory policies has relatively weak support for the Shenzhen real estate market. Even if the purchase restrictions are lifted, a portion of the population restricted from buying houses may be released, but overall the effect is not significant. Currently, the most fundamental issue is the huge mismatch between high housing prices and the expectations of residents' income. In addition, regarding the current real estate market as a whole, the housing supply in Shenzhen is significantly increasing, and the structure is adjusting towards public housing. The expectation of "housing prices only rising but not falling" has begun to be broken, and "housing is for living, not for speculation" has begun to take root in people's hearts. So, the most important thing now is to stabilize the income expectations of residents and gradually improve their expectations for the market.
