The small badge "Fireworks" is passed down! Let's learn the story behind the Asian Games emblem together →

Release time:Apr 16, 2024 21:46 PM

As the Hangzhou Asian Games approach, licensed goods for the Asian Games have also become a focus of attention. The emblem design team for the Asian Games has designed a mini version of the torch emblem based on the Hangzhou Asian Games torch "Fireworks". Let's learn the story behind the badge together ↓↓

Yu Pengcheng, a licensed product designer for the Hangzhou Asian Games: The torch of the Hangzhou Asian Games is named "Huohuo", and many elements come from the Liangzhu culture in Hangzhou. I also want to extract the elements of the Liangzhu culture on the torch, including other important elements.


The small badge "Fireworks" is passed down! Let's learn the story behind the Asian Games emblem together →

In this set of "firewood" torch badges, there are also many small details that are not easy to discover, all containing the designer's ingenuity.

Yu Pengcheng, a licensed product designer for the Hangzhou Asian Games: At the top of the torch, these four are the fire outlets, and the small details are the "@" symbol in the middle, because the slogan of the Hangzhou Asian Games is "Heart to Heart, @ Future". The bottom design of the torch is printed with the English name "Huohuo" and the text "Hangzhou Asian Games" created through the totem of Liangzhu culture. The flame box is printed with the symbol of the Asian Games. The holy fire pot has a larger volume because it is meant to be lit. The Virgin will use a torch to light the cauldron when picking fire.


The small badge "Fireworks" is passed down! Let's learn the story behind the Asian Games emblem together →

The design team strives for excellence, constantly making samples and adjustments, striving to polish the badge souvenir with the highest degree of restoration.

Yu Pengcheng, a licensed product designer for the Hangzhou Asian Games: Torch designers are also very rigorous. They are constantly adjusting the details. When the torch is finalized, we need to present the product to their satisfaction. We have also encountered significant challenges in the process, as the paint spraying needs to be very delicate and difficult to control.


The small badge "Fireworks" is passed down! Let's learn the story behind the Asian Games emblem together →

In addition to the Asian Games Torch series badges, the design team will also design different series of badges according to different time points, making the souvenirs of the Asian Games more diverse and diverse. Behind each small badge, not only can it reflect the cultural meaning behind it, but it also witnesses the development of the times.

Yu Pengcheng, a licensed product designer for the Hangzhou Asian Games: Just like this set of products, the Asian Games have been held in China for three times, from the Green Train to the Fuxing Express, showcasing the process of China's historical changes. I want to showcase this journey to everyone through these badges, big and small, which is also my original intention.


The small badge "Fireworks" is passed down! Let's learn the story behind the Asian Games emblem together →
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