The prosperity and development of cultural undertakings and cultural industries
Figure 1: Near Zhengyangmen in Beijing, citizens and tourists stroll through bookstores at night.
Photo by Deng Wei
Figure 2: Jixiang Grand Theater reopens on Wangfujing Street in Beijing.
Fang Feizhao
Figure 3: The Tongzhou Canal Business District, located in the sub center of Beijing, is lush and lush.
Pan Zhiwang Photography
Touching history in museums, immersing oneself in the fragrance of books in libraries, savoring nostalgia in traditional villages, and experiencing the inheritance of colorful intangible cultural heritage... The diverse, multi-level, and multifaceted spiritual and cultural needs of the people have been better met, and the development of China's cultural industry is promising.
20.619 billion yuan! According to statistics from the National Film Administration, the box office of summer films in 2023 reached a historic high, exceeding 20 billion yuan, with 505 million viewers. Among them, domestic films grossed 18.057 billion yuan at the box office, accounting for 87.58% of the market share. The prosperity of the Chinese film market, with its expanding scale and continuously improving efficiency, is a microcosm of the flourishing development of China's cultural industry.
Since the 18th National Congress of the Communist Party of China, cultural construction in various regions of China has achieved remarkable results, painting a new picture of a better life in the new era.
Continuously promoting the standardization and equalization of urban and rural public cultural services
Since the 18th National Congress of the Communist Party of China, China has regarded the construction of a modern public cultural service system as a popular project, adhering to government leadership, social participation, co construction and sharing, and coordinating the equal development of urban, rural and regional cultures. The modern public cultural service system that covers urban and rural areas, is convenient and efficient, ensures basic needs, and promotes fairness is accelerating its formation.
Pick up a book in a comfortable and spacious reading space and spend a fulfilling day; Dance on the square at your doorstep, your steps filled with health and happiness; Watching an outdoor movie, listening to a traditional drama, and having a "village evening", cultural life is rich and colorful... Nowadays, in Zhejiang, rural cultural halls scattered throughout the countryside have become the spiritual home of local farmers. Here, the frequency and quality of cultural activities are not inferior to those in cities. Data shows that as of the end of 2022, Zhejiang has built a total of 20511 rural cultural halls, achieving full coverage of administrative villages with over 500 people. The cultural halls are popular every day and have activities throughout the year.
Not only in Zhejiang, but also in rural areas and communities across the country, more than 570000 comprehensive cultural service centers have been established at the grassroots level, achieving basic full coverage.
In the battlefield at the doorstep, the quantity and quality of services are also continuously improving, and the gap between urban and rural public cultural services is gradually narrowing. Various regions are promoting the construction of county-level cultural centers and libraries under a centralized branch system, allowing dispersed and independent resources to form an organizational system, and continuously delivering high-quality resources from county-level cultural centers and libraries to streets and communities.
Beijing, Tianjin and other places have issued "cultural welfare cards" to package preferential cultural products and allow the public to choose independently; Qingdao, Chengdu and other places have built cultural supermarkets and adopted personalized and order based services to meet diverse needs... In order to enrich the diverse, multi-level, and multifaceted spiritual and cultural life of the people, various regions have targeted expansion of service content, innovation of service forms, and improvement of service quality, allowing the people to "order" independently.
Previously, the opening hours of public cultural institutions could not fully meet the needs of office workers and students. Nowadays, many places have strengthened staggered and delayed opening, and launched various forms of night services such as "Library Night", "Museum Night", and "Art Museum Night", which have won widespread praise.
Enhancing cultural gain through high-quality supply
The national cultural industry maintains a stable growth trend, and the development resilience of new cultural formats continues to strengthen. According to data from the National Bureau of Statistics, cultural and related industry enterprises above designated size in China achieved a revenue of 12180.5 billion yuan in 2022, an increase of 0.9% compared to the previous year.
Currently, China has over 80000 film screens, making it the country with the highest number of screens in the world. More than 80000 screens have strongly supported the market foundation of Chinese cinema, and the box office of movies remains among the top in the world.
In recent years, cultural system reform has brought fruitful results, and cultural productivity and creativity have been continuously released. A large number of excellent literary and artistic works have emerged, bringing audiences a tangible sense of achievement.
This summer's season, films with diverse genres and themes such as "Three Thousand Miles in Chang'an" and "Fengshen Part 1: Chaoge Fengyun" have performed brilliantly; In recent years, TV dramas such as "The Awakening Age", "The Mountains and Seas", and "The World" have their own characteristics and have become hot topics of discussion on the streets and alleys; Stage works such as The Journey of a Legendary Landscape Painting and Wing Chun have become popular; Literary works such as "Snowy Mountains and Earth," "Thousand Miles of Rivers and Mountains," "Benba," "Treasure Water," and "Echoes" have won the 11th Mao Dun Literature Award. With the promotion of the "New Era Literature Climbing Plan" by the Chinese Writers Association, a large number of excellent works have formed a complete industrial chain with editing, publishing, publicity, and other links, creating a magnificent creative ecosystem... These works not only achieve good social benefits, but also create good economic benefits.
China promotes the high-quality development of the cultural industry, improves the modern cultural industry and market system, and promotes the growth and development of various cultural business entities. In June this year, the list of the 15th "Top 30 National Cultural Enterprises" was released. Throughout the list, the listed companies have achieved remarkable economic benefits and have also done a lot of work in fulfilling their social responsibilities. They have always been at the forefront in putting social benefits first and adhering to the unity of social and economic benefits.
Cultivating new cultural formats and consumption models, cultural enterprises are keeping up with the trend of the times. While deeply cultivating their main business, they are exploring diverse development paths, taking multiple measures to consolidate and expand the market, and promoting emerging channels, making new breakthroughs and achieving new results. The market share of all kinds of domestic copyright products and cultural and creative products has reached new heights and highlights have emerged frequently. The "China-Chic" has become a new cultural phenomenon surging among young people... In recent years, with the creative transformation and innovative development of China's excellent traditional culture achieving fruitful results, the people's acceptance and love of domestic cultural products have become increasingly high, and the ambition, backbone and bottom line of being a Chinese have been growing.
The influence of Chinese culture is constantly increasing, and it is better to go global
Since the 18th National Congress of the Communist Party of China, China's themed publications, Peking Opera, Kunqu Opera, film and television dramas, etc. have all gone abroad and continued to gain popularity. Major cultural exchange activities such as the Silk Road International Art Festival, Happy Spring Festival, Spring Festival Across the World, and Chinese Culture Year have diverse types and forms.
In recent years, the overseas performance of domestic film and television dramas has also been very impressive, allowing overseas audiences to appreciate the unique charm of Chinese civilization. Not only have costume films and TV dramas maintained a good overseas response, but a large number of realistic, sci-fi, and animated works are also widely popular overseas, becoming a new symbol of cultural "going global".
"The World" has been favored by overseas companies since its filming stage. "Mountain and Sea Love", which focuses on poverty alleviation, has been broadcasted in more than 50 countries and regions around the world. "The Three Body Problem" has achieved a breakthrough in the overseas dissemination of domestic science fiction dramas, and "Three Thousand Li in Chang'an", which showcases excellent traditional Chinese culture, has received attention overseas. Domestic film and television dramas have taken on a new look and their influence has further increased.
Chinese online literature is also popular among overseas readers. Data shows that as of now, there are over 150 million active overseas users and over 900 million visiting users of online literature in China, covering most countries and regions around the world.
Through books, movies, TV dramas, cultural exchange activities, and other means of telling the story of China well and spreading the voice of China, more and more people around the world are able to understand "developing China," "open China," and "China that contributes to human civilization.". China's cultural soft power and influence are constantly improving, and Chinese culture is better moving towards the world. A credible, lovely, and respectable image of China is increasingly presented to the world in a real, three-dimensional, and comprehensive way.
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