The duration of outbound travel products has been extended to 12-13 days, with a maximum of 17 days of vacation! Mid Autumn Festival and National Day holiday: Long term travel heats up. National Day | Tourism | Outbound travel
The first Mid Autumn Festival and National Day holiday after the epidemic, as well as the peak of tourism market bookings and trips, have already started ahead of schedule.
Recently, a report released by Tuniu showed that since early August, there has been a wave of booking frenzy for tourism products during the Mid Autumn Festival and National Day group period on the platform. After entering September, as the holiday approached, the enthusiasm of Tuniu users for travel accelerated, and the booking volume experienced rapid growth.
According to Tuniu's report, there are many users who choose paid vacation or group vacation when faced with the "8 to 7" holiday arrangement. Among them, the most common plans are "take 2 days off and 10 days off" from October 7th to 8th, and "take 4 days off and 14 days off" from September 25th to 28th. In addition, some users even chose the "7 days off and 17 days off" plan, which includes a 7-day break from October 7th to 13th, as well as an 8-day Mid Autumn Festival and National Day holiday and a 2-day weekend from October 14th to 15th, creating a total of 17 days of super long vacation.
In the flexible and ever-changing way of holiday sharing, while most users are still enjoying the fun of staggered trips after summer vacation, some tourism enthusiasts will start their Mid Autumn Festival and National Day journey ahead of schedule on September 23rd. According to Tuniu data, nearly 30% of users who book to depart on September 23rd will continue their travel itinerary until the Mid Autumn Festival and National Day holiday.
At the same time, the ultra long counterfeit strategy has significantly increased the geothermal energy of long-term destinations.
According to data from Ctrip, the proportion of cross provincial travel orders during the National Day holiday this year reached 73%, an increase of 10 percentage points from the same period in 2022. Nearly 20% of users chose to stay continuously for 3 days or more. The popular destinations for long-term travel are mainly concentrated in the northwest region suitable for autumn tours, such as Burqin, Urumqi, Lanzhou, Dunhuang, as well as the pleasant climate of Sanya, Guangzhou, Xiamen and other places in southern China.
On the other hand, the high ticket prices during holidays and the difficult to grab high-speed trains have made comfortable and flexible self driving a popular choice for more and more tourists. According to big data from Mafengwo, the average popularity of "self driving" in various parts of China increased by over 100% in October. Among them, the unique experience of traveling through unique karst landforms and enjoying the beautiful scenery along the border has led to a 128% increase in popularity of "self driving on Guangxi border roads", making it into the top ten popular long-distance self driving routes in China during the platform's October 1st holiday.
According to Tuniu's data, the proportion of customized trips, free trips, and self driving trips is 16%, 13%, and 10%, respectively. This proportion is expected to change significantly as the peak of self driving travel orders approaches after the Mid Autumn Festival and National Day holiday.
In addition, outbound long-distance travel is also receiving more attention.
From the perspective of Zhongxin's European tourism products, most of the travel days to Europe have gradually increased from 8-10 days to 12-13 days, and even more than 20 days. More and more tourists hope to explore a tourist destination more deeply through a trip. From the perspective of destinations, Southern Europe - Spain and Portugal, Eastern Europe - Austria, Hungary, Serbia, Montenegro, Northern Europe, the United Kingdom, etc., have become the most popular travel directions.
According to reports from Ctrip and Fliggy, the booking volume of outbound travel products during this year's National Day holiday in China has increased by more than 20 times year-on-year. According to Feizhu's report, with only half a month left until the holiday, the booking volume of international flights and hotels has far exceeded the entire National Day holiday last year. Feizhu predicts that during this year's Mid Autumn Festival and National Day holiday, the number of outbound tourists will also reach its peak within the New Year.
A report released by Bank of China Securities on September 19th showed that the National Day and Mid Autumn Festival are approaching, and the popularity of tourism travel is rapidly increasing. Due to the long holiday days, it is expected to have a good effect on increasing the travel radius, which is expected to promote further recovery of domestic long-distance tourism and outbound tourism.
Bank of China Securities pointed out that the focus is on companies related to the scenic area entertainment industry with strong certainty of performance realization and catalysis by holiday travel, including Lijiang Group, which benefits from the recovery of long-term tourist flow and the increase in travel radius, and Songcheng Entertainment, which has high-quality card slots; Be optimistic about the chain hotel brands Jinjiang Hotel and Shoulv Hotel, which will benefit from the recovery of passenger flow and business activities; Junting Hotel, located in the main travel destinations and catering to the rapid growth of the mid to high end hotel market; Mount Huangshan Mountain and Changbai Mountain, with high-quality resources, focus on CYTS and Tianmu Lake; Zhongxin Tourism and Lingnan Holdings, which are expected to achieve further restoration in the future with the relaxation of transportation capacity and policies for inbound and outbound tourism; China Duty Free, a leading duty-free company.
