The countdown to the 6th China International Import Expo is 50 days: "Doing better and better" brings new opportunities to global enterprises

In 50 days, the 6th China International Import Expo will arrive again at the National Convention and Exhibition Center as promised, which will be the first time that the Expo has fully resumed offline exhibition after the COVID-19. The "big stage" of China's opening up is bringing new opportunities to global enterprises.

Hundreds of Global Enterprises Return to the 6th CIIE

As the 6th China International Import Expo approaches, various preparations have entered a sprint stage, with some exhibits from the national exhibition set sail and hundreds of companies from around the world returning.

The reporter learned from the 50 day countdown press conference for the opening of the 6th China International Import Expo that this year's national exhibitions of the CIIE will be fully resumed offline and a guest of honor country will be established. At the same time, the China Pavilion has been upgraded and expanded, and the exhibition area has increased from 1500 square meters to 2500 square meters, with a focus on showcasing the latest achievements of China's high-level opening up and high-quality development. The "10th Anniversary Achievement Exhibition of Free Trade Zone Construction" has been established. At present, more than 60 countries have confirmed their participation, and international organizations such as the World Trade Organization, the United Nations Industrial Development Organization, and the International Trade Center have also confirmed their participation.

The 50 day countdown to the opening of the 6th China International Import Expo will be held at the National Convention and Exhibition Center. Photo by Xinhua News Agency reporter Fang Zhe

In terms of corporate exhibitions, about 3000 companies have signed contracts to participate, with an exhibition area of over 360000 square meters. Among them, about 400 companies have returned to participate after more than two years.

In terms of investment promotion, the 6th China International Import Expo will promote precise communication between exhibitors and merchants through multiple channels. As of now, more than 700 potential buyers from 14 trading groups have been released, and nearly 300 products and technologies from over 60 exhibitors have been released; 41 offline and online investment roadshows and 3 large-scale pre exhibition supply and demand matching meetings have been held.

Annual appointment, with over 40000 square meters of exhibition space locked in advance for the 7th CIIE

On September 15th, the signing ceremony for exhibitors at the 7th China International Import Expo was held at the National Convention and Exhibition Center. 25 companies, including Panasonic, Yishilu Luxottica, and GE Medical, signed the 7th exhibition contract or cooperation memorandum on site. According to the China International Import Expo Bureau, the recruitment work for the 7th CIIE was launched as early as June this year. As of now, the contracted exhibition area has exceeded 40000 square meters.

On September 15th, at the signing ceremony of the 7th China International Import Expo exhibitors, more than 20 companies signed the 7th exhibition contracts or cooperation memoranda on site. Photo by Xinhua News Agency reporter Fang Zhe

Matsushita, who has been making annual commitments to CIIE, has recently signed the 7th CIIE. "The CIIE is an important platform for the world to understand China and China to understand the world, and has become one of the most important business cards of reform and opening up. As one of the earliest foreign-funded enterprises to enter China, Panasonic is a participant, witness, and beneficiary of the reform and opening up." Dai Hongli, Deputy Minister of the Propaganda Department of Panasonic Electric's Northeast Asia Company, said that Panasonic is one of the largest exhibitors in the consumer goods exhibition area of the 6th CIIE, and will showcase hydrogen fuel cells, new energy vehicle components, intelligent manufacturing, and healthy intelligent living spaces in a 1000 square meter booth.

"We highly value the opportunity to participate in the China International Import Expo, showcase our sustainable development technologies, and meet and exchange ideas with our partners. Danfoss Group has already secured a booth for the 7th China International Import Expo. During a special visit to China, the company's President and CEO, Xing Jian, stated that China is a very important market for Danfoss. The company is increasing investment in China and has established a Danfoss Global Refrigeration R&D and Testing Center with a total investment of 140 million yuan in Wuqing, Tianjin. The new factory built in Nanjing will produce power modules for core components," localizing manufacturing and research and development of the world's latest and best technology. ".

Exhibition landing, increased investment, 6-day CIIE brings 365 days of "Chinese fate"

The 6-day CIIE brings unlimited business opportunities to global exhibitors, and China's open "big stage" is enthusiastic throughout the year.

Using the CIIE as a window, more enterprises will continue to invest in China. "Jinbo Old Friend" Schott has launched a new high-quality medium boron silicon brown glass tube production line in Zhejiang, providing a safe and reliable solution for the packaging and transportation of photosensitive drugs in the domestic market; HRC, a Spanish company that signed the contract for the 7th CIIE in advance, will start construction of an 80000 square meter production base in Jiangsu in October, focusing on high-performance lightweight carbon fiber components. It is expected to produce 100000 pieces per year, which is three times the original production capacity

Taking the CIIE as an opportunity, the landing of CIIE exhibits is accelerating. Israeli pharmaceutical company Tiva participated in the CIIE for the first time last year and signed the 7th CIIE in one breath this year. Huang Diren, General Manager of Tiva Greater China, introduced that the CIIE has pressed the accelerator button to serve patients with innovative drugs. One of the first exhibits of last year, Gupaisong, was successfully approved in June this year. "This year, we will bring a Chinese debut of an innovative drug for treating migraines.".

Using the CIIE as a platform, global small and medium-sized enterprises have the opportunity to compete with giants on the same stage. Jian Xueya, the person in charge of Kepeng Coffee, said that the company has repeatedly "formed groups" with other Brazilian small and medium-sized enterprises to go to the CIIE. Although the booth is less than 10 square meters, the gains are tangible. At present, Kepeng has formed a connection with Hongqiao Pinhui, one of the "6-day+365 day" year-round exhibition and trading platforms of the China International Import Expo, to achieve a 365 day regular display and showcase the charm of premium coffee to the Chinese market.

The China International Import Expo's "6-day+365 day" year-round display and trading platform - Hongqiao Pinhui, is currently showcasing Brazilian coffee on a regular basis. Photo by Xinhua News Agency reporter Zhou Rui

Zhu Jing, Deputy General Manager of Shanghai Hongqiao International Import Commodity Exhibition and Sales Co., Ltd., introduced that Hongqiao Pinhui provides global enterprises, especially coffee exhibitors at the CIIE, with services from seeds to cups. By linking upstream and downstream, it helps overseas small and medium-sized enterprises explore the Chinese market, allowing more countries and brands to share the great opportunities for China's development.