The China Coordinate · Shanghai Urban Targeted Outdoor Challenge is held to promote the integration of "business, culture, sports, and tourism"
Recently, the "China Coordinates · Shanghai Urban Directional Outdoor Challenge" was successfully held at the Lingang New Area Division Stadium, attracting more than 500 people to participate.
The Shanghai Coordinates Urban Orientation Challenge was founded in 2011 and was successfully upgraded to China Coordinates in 2016. It has been held for twelve consecutive sessions so far. In December 2021, the "China Coordinates · Shanghai Urban Directional Outdoor Challenge" was included in the first batch of events recognized by the "Shanghai Events" brand, helping Shanghai build a globally renowned sports city and promoting the rapid development of the sports industry.
It is reported that this competition takes "sports+cultural tourism" as its development strategy, using diversified events as leverage, showcasing the new business card of cultural and tourism events in the Lingang New Area, establishing a regional outdoor event brand, promoting the integration and popularity gathering of "commercial, cultural and tourism", and helping to create a "young city, a city for young people".
"I came from Waigaoqiao with my colleagues early in the morning. It is said that during the competition, I would check in several fun attractions near the port, and then I would like to take a stroll with friends in the port." At the starting point of the competition, contestant Xiao Zhang, who had just finished warming up, excitedly told reporters.
This competition will empower the unique resources and urban orientation of the "Business, Sports and Tourism" in the new Lingang area. The route covers theme elements such as culture, hotels, sports, history, ocean, and starry sky. It will pass through several popular check-in spots in Lingang, such as Shanghai Dishui Lake Intercontinental Hotel, Duoyun Academy · Dishui Lake Store, and Starry Sky Sponge Park. Starting and ending at Turing Square, landmarks will be set up at Dishui Hunan Island, Gangcheng Square Cultural and Art Center, China Construction Bank, Lingang Lvli Wangyu Center, THEHUB Huanfa Star Space, Lvli Table Tennis Center, China Maritime Museum, and Navigator Rowing Club. Each landmark will also have an answer mark. Innovative and fun interactive activities such as puzzles, frisbees, etc. allow participants to fully enjoy the competition while deeply experiencing and appreciating the unique charm of this new city.
As the main force in the development and construction of the commercial, cultural, and tourism industry in the Lingang New Area, Dishui Lake Business and Tourism Company relies on core resource advantages and mature operational experience such as Dishui Hunan Island, Starry Sky Sponge Park, Spring Flower and Autumn Color Park, Duoyun Academy · Dishui Lake Branch, Nanhuizui Dadi Hotel, and Dishui Lake Sixian Apartment. With Dishui Lake as the landscape core, it accelerates the expansion of key industries such as cultural and tourism hotels, water sports, urban commerce, event activities, cultural activities, and travel agencies; With "Dishui Lake Business Travel" as the brand core, we have created original brand events such as Dishui Lake Welcome Run and New Year Concert, and jointly organized large-scale international events such as the Tour of France China Series National Circle Race and Sparta Warriors Competition; Taking the integrated development of business, culture, sports, and tourism as the strategic core, we aim to create a "sports+" operation model, innovate the full scene event experience of "sports+life", accelerate the cultivation of sports event brand IPs, and help build an independent and comprehensive modern coastal city with "international style, futuristic feeling, and sea lake charm" through higher quality event activities and project scenes.
Text: Yan Yue
Photography: Lu Jie
*Reprinted from official WeChat account released by Pudong
