The beauty of culture makes the Asian Games more exciting (Hangzhou is ready)

Culture is a unique imprint of a city, reflecting its charm and spirit. The Asian Games is both a sports event and a cultural feast.

Heart to heart fusion, love for the future. From the unique craftsmanship of the Asian Games venues to the cultural landscape of the streets and alleys, from diverse cultural activities to warm and caring volunteer services... The land of Zhijiang is filled with a strong humanistic atmosphere. Anchoring the goal of "Chinese characteristics, Zhejiang style, Hangzhou charm, and splendid diversity", the cultural landscape of the Hangzhou Asian Games is slowly unfolding.

Humanistic elements showcase cultural heritage

On June 15th, the Asian Games torch was successfully collected at the Damojiao Mountain in the Liangzhu Ancient City Site Park in Hangzhou. Five thousand years ago, our ancestors nurtured civilization here; Five thousand years later, the flame of the Asian Games will ignite here.

The torch of the Hangzhou Asian Games is inspired by the Liangzhu culture. The square torch crown adopts the shape of jade cong from Liangzhu culture; The torch body evolved from the spiral pattern of Liangzhu, symbolizing the passing down of Chinese civilization.

In the mascot "Jiangnan Memories" of the Hangzhou Asian Games, "Congcong" represents the Liangzhu Ancient City Site, named after the cultural relic "Yu Cong" in the site; "Lianlian" represents West Lake, named after the lotus leaves in West Lake; "Chenchen" represents the Beijing Hangzhou Grand Canal, named after the iconic building Gongchen Bridge in the Hangzhou section of the Grand Canal.

In addition, the rich cultural heritage is reflected in all aspects of the visual image of the Asian Games——

The emblem "Tide" is the first visual image symbol of the Asian Games released by the Hangzhou Asian Games. Its shape is like a fan. It combines elements such as the Qiantang River, the Qianjiang Tide Head, the track, the Internet symbols, and the sun graphic symbol of the Asian Olympic Council, showing the characteristics of the south of the Yangtze River and the vitality of the times.

At sunrise riverside flowers are redder than fire, in spring green waves grow as blue as sapphire. Combining red and blue produces purple. In the main visual image of the Hangzhou Asian Games, "Rainbow Rhyme Purple" becomes the main color.

Hangzhou is known as the "Silk Mansion", and the core graphic of the Asian Games, "Runze", is derived from silk elements, presenting a graceful, delicate, and dynamic visual effect, reflecting the charm and broad-minded spirit of "warm and moist all over the world".

From the West Lake image in the Asian Games medal "Lake and Mountain", to the characteristic flower branches in the award bouquet "Fruitful", and to the blue and white porcelain elements in the Chinese sports delegation dress "Starry"... Traditional culture permeates in the details, reflecting the humanistic beauty of Hangzhou.

Strolling among the Asian Games venues, it is not difficult to find that cultural elements are also hidden in the design aesthetics of the venues.

The Hangzhou Fuyang Aquatic Sports Center is a venue for events such as rowing and kayaking at the Asian Games. The main building is shaped like a "mountain" and the landscape is rhymed with "water". Coupled with the green vegetation on the roof, it looks like a modern version of the "Dwelling in Fuchun Mountain" when viewed from a high altitude.

The Shaoxing Keqiao Yangshan Climbing Center, resembling a silkworm cocoon, is the venue for the Asian Games climbing competition. The hollow design of the exterior reflects the silk culture of the Jiangnan water town, and perfectly integrates Chinese landscape with international competitions.

"From the exquisite and elegant poetry and paintings of Jiangnan, we will see a different Asian Games. The diverse cultural elements also reflect the cultural heritage and unique aesthetics of Hangzhou," said the relevant person in charge of the Hangzhou Asian Games Organizing Committee.

Numerous highlights of cultural landscape

On the side of the Hangzhou Olympic Sports Center, the Asian Flower Theme Park gathers over 200 flower varieties, showcasing the concept of "Asian people's unity and progress"; At the People's Square in Linping, Hangzhou, the Asian Games viewing space incorporates themes such as the "Canal" and "Intangible Cultural Heritage" into the theme wall scenery; In Qianwang Street, Lin'an, Hangzhou, the three-dimensional wall carvings with the theme of the Asian Games on the exterior walls of the buildings are very eye-catching... The streets and alleys of Hangzhou are everywhere with the theme of welcoming the Asian Games.

A unique cultural landscape scattered throughout the city and embellished in the Asian Games venues, conveying the charm of Chinese culture to visitors from all directions——

In the International District of Hangzhou Asian Games Village, designers extracted texture and color from celadon and Liangzhu ancient jade, and the shape of mountains and rivers from the "Dwelling in Fuchun Mountain" painting, and moved the painting onto the exterior facade of the building. In the cultural cabin of the Asian Games Village, a 60 meter long "Chinese Loong" kite hovers on the roof, symbolizing the long history of Chinese civilization.

Shuttle through various cultural cottages in the Asian Games Village, and embark on a cultural journey: or enjoy tea and fan making skills; Or experience Song embroidery techniques and celadon firing; Or perhaps appreciating the art of seal carving, designing and making personalized art seals... Cultural cabins have become windows for showcasing traditional culture.

Not only in the Asian Games Village. In Pingyao Old Street, Pingyao Town, Yuhang District, Hangzhou, tourists experience the intangible cultural heritage making techniques of Yuhang paper umbrellas under the guidance of the inheritor of intangible cultural heritage. This is the "Asian Games Cultural Experience Point" in Hangzhou, with a total of 50 such experience points. In addition, from the Deshou Palace Site Museum of the Southern Song Dynasty, to the Hangzhou Branch of the National Version Museum, and then to the Zhijiang Cultural Center... Hangzhou's colorful cultural landmarks created in recent years are promoting the integration of cultural beauty into daily life.

At present, more than 100 cultural museums in Zhejiang Province have collaborated to launch more than 5300 mass cultural activities around the theme of the Asian Games, covering various art forms such as music, dance, drama, quyi, art, photography, etc.

The humanistic spirit permeates the heart

"Hello, please walk this way to the restaurant." Walking into the Athlete Village of Hangzhou Asian Games Village, the young Asian Games volunteer "Xiao Qinghe" at the service desk was smiling and guiding the athletes.

Boosters, data cables, power banks... In Xiaoshan District, Hangzhou, the "Asian Games Youth V Station" on the streets not only has a complete set of daily necessities, but also volunteers enthusiastically introduce the beautiful scenery of Hangzhou to tourists. From item rental to information consultation and transportation guidance, the volunteers provide thoughtful and considerate services.

In response to the call of "everyone is the host", the enthusiasm for the National Asian Games continues to heat up. The city volunteer team of 1.48 million people in Hangzhou is distributed on the streets and alleys, sending the most enthusiastic greetings and services to people.

Volunteer service highlights the humanistic spirit, and the humanistic Asian Games are also reflected in the details of civilization. The "yielding zebra crossing" is a "golden business card" of Hangzhou's urban civilization. Data shows that the yield rate before zebra crossings on major roads in Hangzhou city reaches 94%, and the yield rate of buses before zebra crossings reaches 99%. The Civilized Asian Games Citizen Handbook specifically includes content such as civilized etiquette and spectator etiquette, promoting the humanistic spirit of civilization and humility, and showcasing the host country's "courteous" demeanor.

It's a pleasure to have friends coming from afar. The Asian Games will welcome the competition of Asian athletes and embody the concept of "beauty and harmony". The Asian Games will add some non Olympic sports with Asian cultural characteristics, such as Tengqiu, Kabardi, karate, etc., aiming to encourage more countries and regions to actively participate.

From the torch "firewood" to the medal "lake and mountain", and then to the mascot "memories of Jiangnan"... Sports and culture are intertwined. The Hangzhou Asian Games, with full sincerity, will bring cultural heritage and emotions to visitors from all directions.