The 2023 CCTV Fengwan will be broadcasted tonight! Spreading and Meifeng Harvest New Picture Scroll

On the evening of September 22, the 2023 China Farmers Harvest Festival Gala will be broadcasted heavily on CCTV-1 and CCTV-17 by China Central Television. This year's Fengwan will use innovative all media communication methods to showcase the new style of billions of farmers, the new form of harmonious rural areas, and the new achievements of rural revitalization. It will create a harvest cultural feast with distinctive characteristics of the times for farmers and workers in agriculture, rural areas, and farmers across the country, singing harmonious and beautiful songs, and painting a harvest rich China.

Accumulating fruitful results, interpreting the theme of "harvest"

Diverse perspectives, conveying the vision of "harmony and beauty"

In the golden autumn season, there is a vast expanse of fertile land and fragrant fruits and vegetables. In the evening of 2023, multiple perspectives are presented to promote the modernization of agriculture and the path of rural revitalization. Celebrating a bountiful harvest on the grasslands, the "ancient city of Haizi" hosts a bountiful evening party. The main stage of this year's General Taiwan bountiful evening party has landed for the first time in Inner Mongolia Autonomous Region. Experts from agriculture, rural areas, and science and technology new farmers from all over the country will gather at the bountiful evening party to jointly unfold a new era and beautiful rural harvest picture.

"Let farmers truly become the protagonists." This year's Fengwan aims to create an exclusive stage for talents in the fields of agriculture, rural areas, and farmers, such as rural experts, skilled experts, and harvest figures, presenting a unique and charming excellent local culture. "This Good Life" combines different art forms such as drum music, cross-talk, and folk tunes, injecting fresh blood into traditional folk art; The Six Pan Spring Official Delivers Blessings, which incorporates the local customs of Ningxia into the song, combines Qin Opera Opera and electroacoustic rock and roll, and demonstrates the traditional cultural innovation charm of "native"; The "Minnan F4" A-Gong Tian Tuan, which gained popularity through "Harvest Gathering", is composed of four "post-50s" who will bring "Happy Life" and sing a happy new life; The "sweetest combination" from Suide, Shaanxi brings the folk song "Chasing the Big Car". Couples unite and sing the beauty of their hometown in sincere and simple dialects.

Cultural empowerment, beauty and harmony. In 2023, Taiwan, Taiwan, and Taiwan will collaborate to showcase the diversity and innovation of rural cultural life from a diverse perspective, showcasing the new formats and styles of agriculture, rural areas, and farmers in China in the new era. On site program, remotely connect to Yucun, Anji County, Zhejiang Province to explore the tremendous changes brought about by the "Ten Million Project" in Yucun; The "Village BA" Harvest Friendship Tournament held directly against the Guizhou Taijiang and Yijinhuoluo Banner teams showcases the vibrant vitality of rural culture. The "momentum" of rural revitalization, the "momentum" of modern agriculture, the "outlook" of rural culture, the "hope" of farmers, as well as the growth of new farmers and the transformation of rural areas, are all presented one by one in Fengwan.

Technological innovation unlocks the "ceiling" of the evening party

Super long companionship, big and small screens linked to view "Fengjing"

Technological elements are a major highlight of this evening's event. In 2023, Fengwan will fully launch the "5G+AI" interactive connection, conveying the innovative concept of "abundant harvest everywhere, stage for heaven and earth"; Through various means such as XR, Feimao, one mirror to the bottom, and optical motion capture, cutting-edge technology is used to drive content presentation and unlock new patterns in the evening party.

Panoramic dance beauty also attracts attention. A panoramic stage with a "harvest scene" as the main theme, adorned with characteristic elements such as haystacks, wheat ears, yurts, etc; With the help of multimedia visual technology, the main stage extends in five directions: east, west, north, south, and central, forming five auspicious "harvest avenues". The combination of ideology, art, and technology brings the rural landscape to life, brings harvest and beauty to life, and provides a better viewing experience for the audience in front of the screen.

Integrated dissemination of "fancy" viewing of Fengwan, with both large and small screens being exciting both horizontally and vertically. The all-day accompanying live broadcast "Fengwan I'm Coming", first launched by Fengwan in 2023, leads audiences to immerse themselves in Fengwan from three dimensions: on-site visits, behind the scenes visits, and online gatherings.

"Along the way, 'Fengjing' will take the audience on a tour of grasslands and oases, discovering the harvest silhouette of beautiful countryside."; "Fengwan Countdown" takes netizens into the front and back of the stage, interacting with Fengwan hosts, creators, and guests from zero distance, opening up a new perspective for the audience of the evening; The "Fengwan Cloud Gala" features a farmer singer as the main character, collaborating with multiple popular singers on social media platforms to bring cloud based music events, continuing the excitement of Fengwan.

A series of products including "Harvest Flying Flower Order", "30 second viewing of Fengwan", and "Shining Stars in the Village" have been created to create a Fengwan fusion "set". Through interactive live streaming, creative videos, Fengwan character stories, and other dissemination methods, the "combination fist" has been leveraged to deeply integrate multiple platforms and channels, gradually forming a "Three Rural" cultural dissemination alliance with Fengwan as the core.

Starry Glitters Focus on Farmers in the New Era

Continuously Inheriting the Spirit of "Seeds" through Fireworks

Food is the top priority for the people, and food comes first. On the 2023 Fengwan Festival, along the "Harvest Avenue" paved with five golden ears, five breeding experts will hold five buckets of seeds and solemnly hand over the independently innovatively cultivated cotton, wheat, corn, peanuts, and rice seeds to their students. They will also complete a meaningful "Chinese Seed Inheritance Ceremony" with a group of representatives from agricultural universities. The seeds are ultimately sown into the "Five Colored Soil", not only planting the beautiful wish of inheriting from generation to generation and harvest year after year, but also carrying the responsibility and mission of generations of scientific researchers constantly seeking and relay, and safeguarding food security.

Behind a bountiful harvest, one cannot do without the power of "people". Scientific research experts, harvest role models, entrepreneurial youth, agricultural science freshmen and the "Top Ten Farmers", the first secretary stationed in the village... These laborers who are striving on the front line of agriculture, rural areas, and farmers, hold up today's harvest in China. In 2023, the main stage of the Fengwan Festival showcased its mission through ceremony, awarded medals with praises, and paid tribute to the passionate years belonging to billions of workers in agriculture, rural areas, and farmers.

In terms of ideological expression, with "people" and "technology" as the core, 2023 Fengwan focuses on "new farmers", "new technology", and "new life", presenting not only the joy of fruitful results and harvest, but also the high spirit of struggle, intelligent modern agricultural technology, simple and profound rural cultural emotions, and a new look of people's happiness and spiritual prosperity.

It's another autumn season, and the four seas celebrate a bountiful harvest. Workers in agriculture, rural areas, and farmers use labor as their pen and sweat as their ink to write a new chapter on the earth. On the occasion of the sixth "Chinese Farmers Harvest Festival", the 2023 "Chinese Farmers Harvest Festival Gala" hosted by China Central Radio and Television invited the people of the whole country to jointly depict the times and express their joy. Stay tuned for CCTV-1 and CCTV-17 on the evening of September 22nd!

Source: "Chinese Farmers Harvest Festival Gala"

Editor | Feng Xiaonan

Editor in Chief | Wang Jiao

Producer | Yu Miaoshu Jingjing